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cambio.


Fernando L. Barbella
Director Creativo Interactivo
BBDO ARGENTINA
(Gracias, Ulrik)


Ulrik Haagerup, Editor en Jefe de Nordjyske
Media, en Aalborg, Dinamarca
“The next step is to recognize that there is a paradigm shift.
We have lost a monopoly to tell stories to people. Now
everybody can do it and we have to make sure that all
these people who come up with videos, sound, blogs, will
be involved with our news factory in order to make that
content available to people.”
…, eh?

Entrevista a Ulrik Haagerup
http://www.youtube.com/watch?v=jNB09yDrGkc
UGC? WTF?
“In most online communities,
90% of users are lurkers
who never contribute,
9% of users contribute a
little, and
1% of users account for
almost all the action.”




Jakob Nielsen
La cura de todos
los males.
f.f.f.
Dramatic Shift in Marketing Reality
http://www.youtube.com/watch?v=ciSrNc1v17M

Paso de los Toros - Mandale un mensaje a tu ex
http://www.vimeo.com/3253708

Lays – La alegría se comparte
http://www.vimeo.com/2119836

7up Free - Liberate de lo que no querés para vos
http://www.vimeo.com/3175874

7up Lima Free – Ponele noche a la web
http://www.vimeo.com/1855086
From…
PAID MEDIA
to…
EARNED MEDIA
Muchas Gracias

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  • 1. Todos desean el progreso, pero nadie quiere el cambio. Fernando L. Barbella Director Creativo Interactivo BBDO ARGENTINA
  • 2. (Gracias, Ulrik) Ulrik Haagerup, Editor en Jefe de Nordjyske Media, en Aalborg, Dinamarca
  • 3. “The next step is to recognize that there is a paradigm shift. We have lost a monopoly to tell stories to people. Now everybody can do it and we have to make sure that all these people who come up with videos, sound, blogs, will be involved with our news factory in order to make that content available to people.”
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