1. Do Lixo à matéria-prima
Gui brammer
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
3. 276 tubos creme dental
272 desodorantes
3,800 fraldas
7,163 banhos
1 milhão de litros
4,239 rolos
2,865 kg fezes
656 sabonetes
35 gel para cabelos
198 frascos de shampoo
11,500 lavagens
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
4. 8 anos assistindo TV
40 tons de lixo
8,5 tons de embalagens
533 livros
24 árvores para produzi-los
6km
distância p/ água potável
728,489 km
Ir à lua e voltar
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
11. É muita
gente!!
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
13. Perfil do Lixo no Brasil
Coletado Lixão
Lixo Urbano 90,000
150,000
170,000 (55% é lixo orgânico)
Se perde
Total do Lixo 20,000 Aterro Sanitário
Gerado no Brasil
42,000
230,000 ton/dia
Reciclado
18,000
12%
Lixo industrial
Source: IBGE and CEMPRE (2008)
60,000
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
14. Source: IBGE and CEMPRE (2008)
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
18. O que é lixo?
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
22. Formas de Lixo
Reciclável Difícil de Reciclar
ou Não-Reciclável
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
23. (C) 2007 TerraCycle, Inc. All
Rights Reserved Worldwide.
Proprietary and Confidential.
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
Do Not Distribute Without
Prior Written Permission
from TerraCycle.
24. (C) 2007 TerraCycle, Inc. All
Rights Reserved Worldwide.
Proprietary and Confidential.
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
Do Not Distribute Without
Prior Written Permission
from TerraCycle.
25. (C) 2007 TerraCycle, Inc. All
Rights Reserved Worldwide.
Proprietary and Confidential.
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
Do Not Distribute Without
Prior Written Permission
from TerraCycle.
26. Photo of gin
(C) 2007 TerraCycle, Inc. All
Rights Reserved Worldwide.
Proprietary and Confidential.
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
Do Not Distribute Without
Prior Written Permission
from TerraCycle.
28. Custo do Design Sustentável
0% Reciclado 30% Reciclado Compostável
$0.05 por garrafa $0.07 por garrafa $0.15 por garrafa
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
29. Existe valor no lixo?
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
30. Custo do Design Sustentável
Reutilizada 0% Reciclada 30% Reciclada Compostável
$0.02 por garrafa $0.05 por garrafa $0.07 por garrafa $0.15 por garrafa
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
32. Qualquer coisa pode ser feito do lixo?
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
34. E se o lixo for separado?
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
47. TM
*mock up label
(C) 2007 TerraCycle, Inc. All
Rights Reserved Worldwide.
Proprietary and Confidential.
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
Do Not Distribute Without
Prior Written Permission
from TerraCycle.
53. E se o lixo for separado?
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
54. Tudo pode ser upcycled!
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
55. Como isto é feito?
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
58. Como a Terracycle funciona?
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
61. (Cada ponto representa uma média de 200 pessoas coletando lixo para TerraCycle)
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$
64. Mensagem do Programa
Terracycle na embalagem!
!"#$%&&'$$()**+",-.)/$01-2$3..$456789$4)9)*:);$<=*.;>5;)2$?*=@*5)8+*,$+1;$"=1A;)1B+.2$$
C=$D=8$C598*5EF8)$<587=F8$?*5=*$<*5G)1$?)*H5995=1$I*=H$()**+",-.)2$