O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Global Destination Sustainability Index presentation

452 visualizações

Publicada em

Keynote presentation explaining the GDS-Index. A benchmarking system used in over 48 cities to promote the development of sustainable tourism and event destinations.

Publicada em: Negócios
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Global Destination Sustainability Index presentation

  1. 1. As we look ahead into the next century, leaders will be those who empower others. - Bill Gates Presentation by Guy Bigwood, GDS-Index Project Director
  2. 2. What keeps you up at night?
  3. 3. State of global politics?
  4. 4. The rapid increase of climate change
  5. 5. The growth of forest fires? 🔥 California is on fire. 🔥 Washington is on fire. 🔥 Oregon is on fire. 🔥 Montana is on fire. 🔥 British Columbia is on fire. 🔥 Nova Scotia is on fire. 🔥 Greece is on fire. 🔥 Brazil is on fire. 🔥 Portugal is on fire. 🔥 Algeria is on fire. 🔥 Tunisia is on fire. 🔥 Greenland is on fire. 🔥 The Sakha Republic of Russia is on fire. 🔥 Siberia is on fire.
  6. 6. 6 The intensity and increase of serious storms?
  7. 7. Biodiversity Loss?
  8. 8. The oceans of plastic we produce?
  9. 9. The increase in inequality?
  10. 10. What keeps you up at night with hope?
  11. 11. 500,000 SOLAR PANELS INSTALLED GLOBALLY EVERY DAY 50% Global Growth in 2016 Source IEA
  12. 12. 90% of new power in Europe came from renewable sources in 2016 Source: International Energy Agency
  13. 13. A million new electric cars to hit the streets of U.S. cities annually by 2024
  14. 14. Circular Economy Growth $600 Billion by 2025 From ocean waste to new shoes
  15. 15. 15 Global Shift in Buying
  16. 16. Business is mobilizing
  17. 17. 79% OF TRIPADVISOR USERS SAY ITS IMPORTANT Survey of 15,000 people
  18. 18. 79%of MCI clients have increased their focus on event sustainability over the last 3 years
  19. 19. Is the MICE Industry doing enough! How can the events industry collaborate to improve sustainability and promote your local destinations?
  20. 20. 20
  21. 21. AD What is the GDS-Index? The Global Destination Sustainability Index (GDS-Index) is a collaborative business initiative created to help Destinations, Event Planners and Suppliers improve, promote and recognise the sustainable practices of their city and events. Our Mission IMPROVE PROMOTE RECOGNISE SUSTAINABLE DESTINATIONS
  22. 22. The GDS-Index is a collaborative project between ECM, ICCA, IMEX and MCI. MCI is responsible for the benchmarking, assessment and consulting of cities and overall programme management. An Industry Initiative
  23. 23. Since March 2016, 40 cities from 5 continents have contracted, with many more in conversation: Our Vision: A Network of Collaborating Destinations Our goal is to have 100 global destinations by 2020 Barcelona Copenhagen Durban Cape Town The Hague Frankfurt Geneva Gothenburg Houston Kyoto Melbourne Nantes Oslo Reykjavik Rotterdam Sapporo Sydney Zurich
  24. 24. 24 How do we drive destination sustainability? DMOs and CVBs benchmark performance and initiatives against other cities. They improve their strategy For the full list of rankings please visit www.gds-index.com Experts assess destinations’ Environment, Social, Supplier and DMO/CVB performance Destinations efforts promote on blog, social media and Whitepapers
  25. 25. The Scandinavian Destination Sustainability Index – the precursor to the GDS-Index - was recognised with the UN WTO Award for Innovation. “The unique feature of the GDS-Index is that this is a bottom-up phenomenon, driven by the destinations themselves. We believe this is an excellent platform for leaders in sustainability from every region to showcase their policies and good practices, and for any ambitious destination to swiftly improve their competitiveness.” Martin Sirk, CEO of ICCA The GDS-Index: Promoting Best Practice
  26. 26. Recognise and Reward Effort, Innovation and Performance In November 2016, at the ICCA world Congress, the GDS-Index released its first-ever ranking of the participating cities. The Leadership Award was presented to Gothenburg and the Innovation Award to Helsinki for their pioneering Greening Events project.
  27. 27. 28 Sharing Knowledge
  28. 28. Ten Key Insights Sustainable Destination Leadership Leadership drives excellence Long term strategy a necessity Localism The sustainable food revolution Targeted storytelling DMOs as an agent of economic development Peak tourism – the need to engage the community The journey matters Collaborate, educate and co-innovate Concentrate and champion certification
  29. 29. 1. Leadership Drives Excellence In 2010 Gothenburg created a strategy to be the leading global sustainable events destination by 2021
  30. 30. 2. Long Term Co-created Strategy a Necessity Zürich Tourism’s "Sustainability Concept 2015+” is a holistic development strategy with goals for the destination as well as the organisation.
  31. 31. 4. The Sustainable Food Revolution Food is being used not only to nourish, but to demonstrate the sustainability commitments of a destination, planners and event owners. UNITED AGAINST WASTE Zurich hotels have reduce their food waste by 42%
  32. 32. 5. Targeted Storytelling Advertising is out, storytelling is in. DMO's are segmenting consumer profiles and developing more reactive and nuanced content based on Big Data. Glasgow CVB is employing the local community to help sell the destination with their personal stories. The Wonderful Copenhagen #BeeSustain program uses humour and originality to engage clients around biodiversity and sustainability issues.
  33. 33. 6. Sustainability as an catalyst of economic development In the next 2 years Glasgow will host 20 energy and sustainability industry-related meetings, which will deliver nearly 60,000 delegate days and boost the city’s economy by more than £23 million.
  34. 34. 7. Peak tourism – the need to engage the community The new Barcelona 2020 Tourism Strategy aims to better integrate tourism and events into the running of the city with an objective to increase the social and economic returns for local residents.
  35. 35. 9. Collaborate and co-innovate Solving environmental and social challenges requires a combination of short term action and longer term systemic change. Collaboration is key.
  36. 36. 37 Land of Opportunity
  37. 37. A sustainable destination is good for business, good for citizens and good for delegates
  38. 38. 2017 INDEX - CALL TO ACTION Volunteer to join the taskforce Share your stories to Caitriona.Doran@failteireland.ie
  39. 39. For more information: www.gds-index.com www.facebook.com/GDSIndex/ Guy Bigwood MCI Group Sustainability Director Guy.Bigwood@mci-group.com Roger Simons MCI Regional Sustainability Director (APAC) Roger.Simons@mci-group.com “The unique feature of the GDS-Index is that this is a bottom-up phenomenon, driven by the destinations themselves. We believe this is an excellent platform for leaders in sustainability from every region to showcase their policies and good practices, and for any ambitious destination to swiftly improve their competitiveness.” Martin Sirk, CEO of ICCA Join us in driving the industry forward!

×