GMIC Case study of how the Danish Government implemented sustainability at cop15. Showcases Cisco solutions.

1. UN Climate Conference
sustainability and technology event management case study
Presentation by
Guy Bigwood, MCI Group Sustainability Director
2010 President Green Meeting Industry Council

2. Objectives
Show how sustainability and technology can be
used to increase delegate effectiveness, reputation
and bottom line results.
- Provide a high-level strategic framework for
sustainability
- Sharing some tips and experiences

3. Presume that you understand this?
De
cl inin
gr
eso
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es
Sustainable Supply
A
Sustainable
Future
Current n Sustainable Demand
Reality mpt i o
co nsu
ce
s our
in g re
as
In cre
Source:The Natural Step

4. Backcasting from Success
How do we define the strategy

5. What was COP15?
• Conference Of the Parties
• 7th – 18th (19th) December 2009 in Bella Center, Copenhagen
• 47000 registered for the meeting
• Actual attendance of 30222
• Organized by Danish Ministry of Foreign Affairs for the UNFCCC
• Largest ever political meeting

6. 126 Heads of State

7. NGOs

8. 4000 Press
& Media

9. Biggest international
political meeting ever
outside New York
• 300 tons food: 185,889
organic meals
• 350,000 glasses of tap water
• 250,000 cups of Fair Trade
coffee
• 2,500 meetings
• Estimated costs for Denmark
of 200 million Euros

10. COP15 Logistik | www.cop15.dk
From the beginning
Sustainability was a priority
1. Security
2. Outcome
3. Showcasing
4. Sustainability

11. So how
were we
more
sustainable?

12. LEADERSHIP
COP15 will not be the
greenest conference ever –
but it will be as sustainable
as possible under the given
conditions of a large
international political
summit.’
Jan Christoph Napierski, Head of Section, COP15,
Royal Danish Ministry of Foreign Affairs

13. ENGAGEMENT
Copenhagen Sustainable Meetings Protocol
Unique and innovative private-public collaboration

14. CSMP FRAMEWORK
GRI
APEX

15. Strategy: Leveraging Standards

16. OPERATIONAL INTEGRATION

17. Hotels
53% in 18 months
From 12% to
IFIED H OTELS
ECO CERT

18. Operational Integration
Green Transportation
1. PRIORITY:
Free public transport
Facilitate use
94% of delegates used public
transport
2. VIP-transportation
More than 200 low CO2
cars/vans/buses
(hydrogen, biofuel, electric)

20. Operational Integration
Food and beverage
75 % organic food at Bella (65%
contractual)
Almost eliminated bottled water
Climate Menus (No beef – More Veg –
Local)

21. Operational Integration
Communication
No Gift Policy
- $600.000 saved
- 11 sponsored
students
- Easy story to tell

22. Communication
“We have tried to make a new and
different conference in
Copenhagen. We have no bottled
water, only pure, clean drinking
water from the tap. Two thirds of
all food here at the conference is
organic. We have tried as hard as
possible to limit the carbon
footprint of the conference.”
COP15 Opening Address by
H.E. Lars Løkke Rasmussen
Prime Minister of Denmark

23. AudioVisuals
$33.000 SAVED

24. Virtual Participation
Web: 1,650,000 visitors
during the conference
Webcast: 200 sessions
COP15 Facebook,
COP15 had + 42,000
fans
Twitter - 13,000
followers
YouTube - 5.2 million
channel views

25. ' KW
d KW

26. TelePresence
Delegates used
Cisco
TelePresence
for:
Updates to their home countries
on the progress of negotiations
Media and Press briefings
Consultation with experts
Involving interested parties that
were unable to travel to COP15

27. COP15 TelePresence Infrastructure
COP15
TelePresence
• Cisco TelePresence Exchange • 4 TP units for meetings at the
based in UNICC, Geneva conference site in Copenhagen
• “Anchor tenants” at UN HQ (New • Connected to 77 Cisco
York), UNFCCC (Bonn), UNOG TelePresence rooms around the
(Geneva), UNEP (Nairobi), world And 23 Danish embassies
UNICC (Geneva), Danish Ministry
• WebEx integration in TP-meetings
of Climate and Energy

28. Nepal’s Environment Minister conducting Press
Briefing back to Kathmandu
One of 149 meetings and 250+ hours of
use

29. The UN iSeeT@COP15
TelePresence Stage Set Up
UN Round Table Meetings
Key Note Speakers from all over the world

30. RESULTS

31. CSMP FRAMEWORK
GRI
APEX

32. GOOD GOVERNANCE
20% reduction in CO2
emissions at the Bella Center
22% reduction in local
emissions
100% emissions offset

33. Event benchmarked against other event sustainability

34. Performance against objectives
35 objectives
15 exceeded expectations
17 satisfied expectations
3 did not match expectations
- Venue waste management
effectiveness
- Photocoping machines and
recycled paper
- No reduction in infrastructure
water usage

35. ROI
$280.000 Organisers Investment in
Sustainability
$720.000 Savings
Additional $1million invested in offsetting.
Danish Government took full
responsibility

36. Satisfying delegate expectations
Source: Survey by Deloitte among 411 COP15 delegates

37. COP15 Logistik | www.cop15.dk
PR Recognition
Over 50 articles
GreenBiz09
Spe
of H cial A
ono war
ur 2 d
010

38. Copenhagen
Sustainable
Meetings
Protocol
www.csmp.dk

39. THE END
almost

40. W DO YOU
HO THE
ELER ATE
ACC ILITY
SU STAINAB
EVE NTS
Of YOUR

41. The GMIC is the premier
global community solely
dedicated to sustainability
not only through education,
but also by spearheading
research, policy and
standards for the meetings
and event industry

44. Our vision is to transform the meetings industry,
creating a more successful and sustainable
global meetings marketplace.

45. Advisors to the advisors
LEAD – INSPIRE - SUSTAIN

46. What do we do for our community?
NETWORKING
NETWORKING RECOGNITION
RECOGNITION
TOOLS
TOOLS EDUCATION STANDARDS
STANDARDS
KNOWLEDGE
BUSINESS
TRAINING
TRAINING RESEARCH
RESEARCH
ADVOCACY
ADVOCACY
POLICY
POLICY

47. THE END
Really?

48. You have the
power to create
CHANGE?

49. For more information
Guy.bigwood@mci-group.com
www.greenmeetings.info
LessConversationMoreAction.com