Social media masterclass INholland

Social Media Gitta Bartling @gbartling Live twitteren, bloggen, Flickr’en en YouTube’n mag; tag #frisincomm :-)

Wie en wat ,[object Object],[object Object],[object Object],[object Object]

Wat zijn social media? ,[object Object],[object Object],[object Object],[object Object]

The Social Media Landscape ,[object Object]

Welke social media gebruiken we in NL? ,[object Object],Forums Blogs Review-sites

Facts & Figures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object]

NL Cijfers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cijfers 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NL cijfers commercieel gebruik social media (2009) ,[object Object],53% 64% Positieve invloed op merkreputatie 46% Positief effect op koopgedrag 0% Negatief effect Bron: onderzoek Ruigrok Netpanel (feb 2009) in opdracht van de SMPA

Cijfers social media mobiel ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cijfers social media mobiel ,[object Object],[object Object],[object Object],[object Object]

Alles wordt social en mobiel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Eigenschappen social media ,[object Object]

Quote ,[object Object],[object Object]

Eigenschappen social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quote ,[object Object],[object Object],[object Object],[object Object]

Wat kun je zakelijk (doen) met social media?

Voorbeeld webcare / dienstverlening via twitter

Personal branding ,[object Object]

(Personal) Branding > twitter

Personal Branding > Ning/netwerk

Personal branding / crowdsourcing

Crowdsourcing: De Dopper ,[object Object],[object Object]

Het nieuwe werken (#HNW) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Oproepen tot actie / goede doelen ,[object Object],[object Object]

Fundraising Donations widget Ha ïti #BeatCancer (twitter) - for every tweet with hashtag #beatcancer the sponsors donated one US cent to cancer charities > raised $70.000 in 24 hours! Social Vibe is the leading social media utility connecting people with brands, empowering them to engage with sponsors and share branded content with their social graph to benefit a cause of their choice.

Werving van klanten / opdrachten

Verbeteren interne communicatie ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online reputatiemanagement / pr

(gratis) Monitoring tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nog meer voorbeelden? ,[object Object],[object Object],[object Object]

Zo werkt je sociale netwerk ,[object Object]

Dus ,[object Object],[object Object],[object Object],[object Object]

Hoe? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Om mee naar huis te nemen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Afsluiting ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contact ,[object Object],[object Object],[object Object],[object Object],/in/friscommunicatie @gbartling gbartling gbartling

Social media masterclass INholland

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