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This is a short workshop about how to turn your startup service into a playful and fun experience. It was set up in a few minutes to be hold at the Startupcamp.ch 2013 in Basel, Switzerland. Gbanga creates mixed-reality games to entertain players in a new and fun way.
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Im Kampf um die Platzierung der Marketingbotschaft des Unternehmens wurde mit der Möglichkeit des Mobile Marketings eine neue Plattform kreiert. Doch für welche KMU‘s generieren diese sogenannten App‘s einen wirklichen Mehrwert und in welcher Form? Im Prozess des Kaufentscheids wird es immer wichtiger, das richtige Momentum beim Kunden zu treffen. In welcher Art hilft dabei das Mobile Marketing und wo liegen die Unterschiede zur herkömmlichen Webseite? Mit Gbanga hat Matthias Sala exemplarisch aufgezeigt, welche Möglichkeiten sogenannte App‘s besitzen und wo Stärken liegen. FRAGESTELLUNGEN DER PRÄSENTATION • App‘s als Marketingkanal nutzen – Für wen bringt es etwas? • Welche Zielgruppen werden angesprochen? • «Gamification» – oder wie mache ich etwas interessant? • Mobile App‘s vs. Webseiten – Wo liegen die Stärken? • Welche Erwartungen erfüllt das Mobile Marketing, welche nicht?
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Im Kampf um die Platzierung der Marketingbotschaft des Unternehmens wurde mit der Möglichkeit des Mobile Marketings eine neue Plattform kreiert. Doch für welche KMU‘s generieren diese sogenannten App‘s einen wirklichen Mehrwert und in welcher Form? Im Prozess des Kaufentscheids wird es immer wichtiger, das richtige Momentum beim Kunden zu treffen. In welcher Art hilft dabei das Mobile Marketing und wo liegen die Unterschiede zur herkömmlichen Webseite? Mit Gbanga hat Matthias Sala exemplarisch aufgezeigt, welche Möglichkeiten sogenannte App‘s besitzen und wo Stärken liegen. FRAGESTELLUNGEN DER PRÄSENTATION • App‘s als Marketingkanal nutzen – Für wen bringt es etwas? • Welche Zielgruppen werden angesprochen? • «Gamification» – oder wie mache ich etwas interessant? • Mobile App‘s vs. Webseiten – Wo liegen die Stärken? • Welche Erwartungen erfüllt das Mobile Marketing, welche nicht?
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A Gamification Framework Applied to Kiva.org. This thesis treats the exploitation of gamification to engage and coordinate users on philanthropic crowdfunding platforms. Crowdfunding platforms strive to gain new users and to maximise their impact through the design of engagement mechanisms. Social networks integration and mobile user experience are only few of the several techniques to engage users and foster their activity. “All-or-nothing” constraint, which enables the capital delivery only in case of campaign-goal achievement, aims at increasing crowd efficiency, encouraging coordination among platform users. Although the last six years were marked by the boom of crowdfunding industry, many users are still “peripheral”: they rarely or never take action. Kiva.org, the philanthropic platform I focused my thesis on, counts about one third of users that have never made a loan and 16% of lenders that have made one loan only. I approached the problem of users engagement and coordination suggesting the application of gamification to philanthropic crowdfunding platforms. In particular, I designing the Gamification Wheel, a gamification framework addressed to crowdfunding organizations. Through the framework, I aimed at facilitate organizations in designing an effective gamification system, via both a user-centric method and a business oriented approach. Through my research I found out that gamification can be exploited to foster several user actions, not only donation or lending but also contents sharing and team building. Moreover, I experienced gamification design as a process instead of a set of game elements. In this regard, after interviewed three field experts to validate the framework, I designed Impact to show that game elements are just a mean to the design of an effective gamification system.
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Organisations continue to search for the silver bullet that will deliver improved employee and customer engagement, facilitate more effective collaboration and drive innovation. Is "gamification" the answer, or is it just one more over-hyped and fashionable trend that promises much but delivers little? Gamification has indeed bubbled to the top of the Gartner hype cycle, but there is growing evidence that it is an effective business improvement change agent, with industry growth rates predicted to be 67% p.a. and a market worth £3.4 billion by 2018. Gamification is about much more than simply rewarding points and badges, but rather understanding and influencing the human behaviours companies want to encourage among their employees and customers. Gamification is founded in the fundamentals of human psychology and behavioural science, and rests on three primary factors: motivation, ability level and triggers. This session looks at some of the gamification strategies and techniques being used to influence behaviour change, and how these techniques can be used to facilitate more effective collaboration and employee/customer engagement.
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Pharma Works Profile of Karan Communications
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