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Reality-Virtuality continuum in according to Milgram, Takemura, Utsumi and Kishino (1994). http://en.wikipedia.org/wiki/Mixed_reality
Reality-Virtuality continuum in according to Milgram, Takemura, Utsumi and Kishino (1994). http://en.wikipedia.org/wiki/Mixed_reality
http://www.google.com/trends/explore#q=Gamification&cmpt=q
http://online.wsj.com/article/SB10001424052748704590704576092460302990884.html
Psychology
Psychology
Product
Product
design
design

Behaviour
Behaviour
Advertising
Advertising

Gamification
Gamification
Entertainment
Entertainment

Retention
Retention
Loyalty
Loyalty
programmes
programmes

Edutainment
Edutainment

(frustration
(frustration
management)
management)

Motivation
Motivation
Serious
Serious
Games
Games

Health
Health
Games
Games
http://mashable.com/2010/07/13/game-mechanics-business/
http://www.game-afterparty.ch/
http://www.game-afterparty.ch/
http://www.ikea.com/ms/de_CH/campaigns/Game.html#
http://www.jumbo.ch/de/services/jumbo-app.html
https://vimeo.com/75585258
Shortlist

Swiss Venture
Leaders
http://blog.gbanga.com
Whitepapers, Workshops,
Präsentationen, etc.

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