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WHEN
BAD BRANDS
HAPPEN TO
GOOD STARTUPS.
“FUNNY COFFEE MUGS,
DELIVERED TO YOUR
DOORSTEP.”
“ONLINE SURGERY
MADE EASY.”
“THE ZAPPOS OF
VIBRATORS.”
a great idea,
product or
business model
a great brand
≠
Sure,
there are times when
shorter is better.
elevator pitches.
accelerator applications.
billboards.
but talking to
customers is not
one of those times. 
Thing is,
too many startups believe
less is more
when it comes to
expressing their brand.
your customers don't connect
with your business model or
your X for Y pitch.
your startup needs 
Personality.
WARBY PARKER.
MAILCHIMP.
DOLLAR SHAVE CLUB.
these startup brands embrace personality.
and their customers
become advocates.
THEY LOVE
THEM. 
but duplicating that kind
of success isn't easy.
in Fact,IT'S PRETTY TOUGH.
BUT WE CAN HELP.
we're a couple of
ad guys with decades
of brand experience.
in this talk we'll
examine great brand
personalities…
laugh at the bad ones…
and share some
hands-on ways you
can harness your own.
so give us a vote!

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When bad brands happen to good startups.