For Professor Jerath

3. • ompetitive pricing
C • o active/effective
N
• iverse toppings
D marketing strategy
• ide variety of specialty
W • ow market share
L
pizzas • eak brand recognition,
W
• nique NY style pizza
U expecially at CMU
• rofitable location
P • oes not offer delivery
D
Strength Weakness
• arge portion sizes
L service
• ull-service bar
F
• ree Wi-Fi
F
• asual dining areas
C
• Y style pizzerias enter
N
• romotional activities
P Opportunity Threats the Oakland market
• elivery service
D • ocal pizzerias opening up
L
• epositining as a casual
R full bars
restaurant and bar with • rice-competition
P
great pizzas than a pizzeria • ollege demographic
C
that sells alcohol becoming more health
• ctive advertising
A conscious
• xpand customer base
E
• ther kinds of quick food
O
wide than mainly just Pitt becoming more popular

6. PIZZA SOLA CUSTOMER PROFILE

7. Competitive Rivarly – Strong
• rice sensitive due to student customers
P
• large number of pizzerias
A
• range of menu each pizzeria offers is
A
similar – from pizzas to calzones.
Buyer’s Bargaining Power – Strong
*students are price conscious so they choose
lower-priced pizza
*has an ability to substitute
Supplier Power – Benign
*A large number of suppliers, providing
similar products
*Not so unique materials needed
*A pizzeria can easily substitue
Threat of New Entry – Strong
*does not require a special skill to make pizza
*no technology protection
*does not involve expensive start-up cost
Threat of Substituion – Strong
*Chipotle and Sandwich shops
According to Michael Porter’s five forces model, it looks like a very tough industry to survive in.
In order to be protected from some of these forces, there are many options that can be considered:
changing prices, improving product differentiation, creatively using channels of distribution and exploiting
relationships with suppliers. A specific strategy will be discussed later.

11. Pizza Sola
Consumers