Integrating social media into your marketing and communications or what the hell do I do now?

1. Social Media

2. The idea of integrating social media into a marketing and communication mix is alien thought for many.

3. Can make you feel ......

4. like a fish....

5. out of water?

6. Help!

7. Integrating social media into your marketing and communications or what the hell do I do now? @gavinmoffat / puruma / unleashing / potential /

8. You’re here because ... You’re a believer You’re here – you must care Don’t be a believer because you have to

9. It seems self evident that... Allows for conversations Social media is a tool Fundamentally changed the way that customers want to engage with brands

10. and.... Do you know if it is a game changer in your world? Is social media for every business? Use it or lose the customer

11. Tough questions Do you really know your customer? Do you have any brand challenges? What does your brand promise?

12. Tough questions Is there a disconnect between promise and delivery? Disconnect in brand promise vs. delivery = social media nightmare

13. Before starting the 10 step program Know your customer Have a viable, measurable and implementable business strategy Understand your market conditions

14. Before starting the 10 step program Want to hear from your customer Good and Bad Understood that comparison is OK. It makes things better

15. puruma 10 step program - in 11, easy to remember steps

17. Know thy space and place Step 1 Perspective helps Research Evaluate

18. Listen before you speak Step 2 Add new ones like ORM tools Use traditional tools like a clipping service Analyse the results Find the gaps

19. Strategise Step 3 Same goal different measurable How does online dovetail with offline?

20. Measurement Step 4 What am I measuring? What does success look like? How will I measure? Test

21. Tactics Step 5 Timeline it Plan it Pick the platforms

22. Content Step 6 Quality King Timeous Of Value Relevant

23. Resource right Step 7 Outsource to get it done Delegate Get a community manager Usage and policy guide

24. Take action Step 8 It Just Do

25. Participate Step 9 Talk to customers Get involved Hear them and respond

26. Keep it simple Step 10 Start and learn on the job Don’t be clever Long haul

27. Evaluate Step 11 Review Measure Revise

29. Those platforms again please....

30. Those platforms again please

31. If you are lucky....... your customers will say this

33. Or this.....

35. And finally......

36. $#@*

37. Thank you gavin@puruma.com www.puruma.com www.twitter.com/gavinmoffat www.gavinmoffat.com