Since 2009 Jumpwire Media has built social media ecosystems for media companies around the world.
This slide share will give you an overview of our philosophy as well as our strategic thinking around effective social media programs for media brands.
Why social media is important for your media business in 2015:
Industry credibility
Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc.
Data collection & analysis
New business & lead generation
Reinforcing your brand online
Audience feedback & engagement
Marketing opportunities & trend analysis
Employee recruitment & retention
Value Proposition canvas- Customer needs and pains
Social Media Insights for Media and Entertainment Brands
1. 1/28/15 1 SOCIAL MEDIA SINCE 2009
2015 JUMPWIREMEDIA
SOCIAL MEDIA PACKAGES
2. 1/28/15 2 SOCIAL MEDIA SINCE 2009
Welcome to JUMPWIRE.
We offer 2 social media products
Turn-key packages for
media companies
under 50 employees
Custom social media
packages for large
media organizations
3. 1/28/15 3 SOCIAL MEDIA SINCE 2009
Social media is important
for your business in 2015
1. Industry credibility
2. Increasing ratings, views, referrals, subscribers,
revenue, ARPU, downloads, etc.
3. Data collection & analysis
4. New business & lead generation
5. Reinforcing your brand online
6. Audience feedback & engagement
7. Marketing opportunities & trend analysis
8. Employee recruitment & retention
4. 1/28/15 4 SOCIAL MEDIA SINCE 2009
Why JUMPWIRE is different
1. Senior contacts inside all the key social media platforms
(Facebook, Twitter, etc.)
2. Errors and omissions insurance to protect your company.
3. Industry experts. We only work with media companies.
4. Use of in-depth data analysis to improve your social media.
5. Work in partnership with your current social media personnel.
5. 1/28/15 5 SOCIAL MEDIA SINCE 2009
We are a recognized industry leader
6. 1/28/15 6 SOCIAL MEDIA SINCE 2009
JUMPWIRE HAS A DIRECT LINE INTO
ALL THE MAJOR SOCIAL MEDIA PLATFORMS
7. 1/28/15 7 SOCIAL MEDIA SINCE 2009
We specialize in social media for media companies
Bloggers
App Companies
Television Networks
YouTube Personalities
Radio Stations
Video Games Companies
Television Shows
Film & TV Distribution
Newspapers
Celebrities
Music Artists
Talent Agencies
Record Labels
Film Industry
Movie Theaters
Media Associations
MCN Networks
Mobile Companies
Online Magazines
8. 1/28/15 8 SOCIAL MEDIA SINCE 2009
HQ - LOS ANGELES
TORONTO
NEW YORK
LONDON
9. 1/28/15 9 SOCIAL MEDIA SINCE 2009
Why we focus
on Facebook
first but not
Facebook only
MAU – Monthly Active Users
1.2 billion
300 million
284 million
10. 1/28/15 10 SOCIAL MEDIA SINCE 2009
Facebook is
not a
website,
but a
newsfeed.
Not all of
your fans
see the
same post.
11. 1/28/15 11 SOCIAL MEDIA SINCE 2009
OUR STRATEGY:
Increase fan
engagement through
high frequency
content posting.
People expect more
content from media
brands.
We post up to 50
times per day on
Facebook pages.
Ask us how it works.
12. 1/28/15 12 SOCIAL MEDIA SINCE 2009
How we create social media posts for your brand
Post & Manage Community
Improve Posts
Build Posts
Analyze Post Data
13. 1/28/15 13 SOCIAL MEDIA SINCE 2009
3 steps to
audience
growth
on Facebook
Attracting the
right fans with
highly targeted
Facebook ads
builds your
engagement rate Step 1 Step 3Step 2
14. 1/28/15 14 SOCIAL MEDIA SINCE 2009
How we calculate your Facebook engagement rate
3+ High Engagement
2 Above Average
1 Average
0.5 Low
0 No Engagement
Your Facebook page insights
Example:
YOUR FACEBOOK ENGAGEMENTS
Formula:
YOUR TOTAL FACEBOOK LIKES YOUR WEEKLY ENGAGEMENT RATE=÷
493,737 102,881 4.97 ENGAGEMENT RATE=÷people engaged likes
Jumpwire Engagement Scale
15. 1/28/15 15 SOCIAL MEDIA SINCE 2009
PACKAGES
Total daily posts
by Jumpwire
Minimum
Facebook fans
Recommended
Facebook ad buy
Facebook fan
guarantee
Referrals
guarantee
Client meetings
Package 1
ENTRY LEVEL
3 posts per day
per platform
(FB + 1 other)
500 $500/month 7,500* 32,000/year* Bi-monthly
Package 2
GROWTH
6 posts per day
per platform
(FB + 1 other)
1200 $500/month 8,000* 77,000/year* Bi-monthly
Package 3
MAINTENANCE
12 posts p/d
per platform
(FB + 1 other)
2000 $1,000/month 16,000* 300,000/year* Weekly
Package 4
MONETIZATION
24 posts p/d
per platform
(FB + 1 other)
4000 $2,500/month 40,000* 1.4 million/year*
Weekly
Turn-Key Social Media Packages
* based on 12 month contract
Package prices range from $500USD to $7,500USD per month
16. 1/28/15 16 SOCIAL MEDIA SINCE 2009
Each turn-key package includes:
• Social Media Audit: assessment of client’s social media platforms posting frequency and account/administrative
settings.
• Strategy: to determine key client objectives and develop actionable plans to produce, execute and engage on
social media, and capture measurable data points.
• Content posting: creative content development, formatting, and round-the-clock posting on social platforms for
optimal engagement.
• Set-up: claim URLs, set up company bios and add images for targeted social media platforms.
• Training: key client personnel trained by Jumpwire Media staff in best practices and current social media policies.
• Platform optimization: review administrative settings and graphic assets to meet each social media platform’s
guidelines.
• Online content calendar: create web/mobile-based calendar showing meetings and content posting schedule.
• Client meetings: 30-minute client updates, focusing on measurable results and establishing best practices.
17. 1/28/15 17 SOCIAL MEDIA SINCE 2009
Customized social media packages include:
1. Detailed scope of work outlining key measurable objectives,
targets, and revenue opportunities
2. In-depth analysis of client’s social media and digital data
3. Strategy creation and presentation to key stakeholders
4. On-site implementation including: training, optimization, etc
5. Real-time data monitoring and target adjustment
6. Wrap up documentation
Fees range between $10,000USD to $50,000USD per month
18. 1/28/15 18 SOCIAL MEDIA SINCE 2009
Additional services we provide:
• Platform Management: YouTube, Snapchat, LinkedIn, Pinterest, WhatsApp, Instagram, Google+,
Vimeo, Tumblr, Vine, MeetUp, Flickr, etc.
• Content Creation: Video and animation production
• Media Ad Buys: YouTube, Twitter, Facebook, Google Ads, LinkedIn, etc.
• Contesting
• Email Campaigns
• Social Tools Assessment
• Search Engine Optimization
• Software Analysis
19. 1/28/15 19 SOCIAL MEDIA SINCE 2009
Contact us to help find the right package for your business:
info@jumpwiremedia.com
@jumpwiremedia
+1-347-270-8181
Notas do Editor
Please fix the red copy so it reads ‘12.6% of your Facebook fans will see each post if posted using best Facebook practices”. This copy still contains FB.
Please add one more red line/highlighted sihouette on the upper right hand corner of the crowd (circled here in red)