2. This is a beautiful story about two
rival food chain then later became a
love team then a couple.

3. they were friends, then best
friends then closer and closer.

4. and closer....

5. until they fell in love and cupids shoot their hearts...

6. And when they broke up…

9. Ray Kroc started it all when he bought the franchise of a small burger joint
owned by Dick and Mac McDonald, and opened his first restaurant in Des
Plaines, Illinois in 1955. Now, McDonald’s has more than 30,000 restaurants,
serving nearly 50 million people in over 119 countries everyday, making it the
number one quick-service restaurant in the world.
George T. Yang built the first Golden Arches in the Philippines in 1981.
As of 2005, McDonald’s Philippines is a 100% Filipino-owned company.
From its first restaurant along Morayta, Manila in 1981, McDonald’s has
grown to become one of the leading fast food chains with close to 300
restaurants nationwide! With Kenneth S. Yang at the helm, McDonald’s
is now a multi-billion peso company that continues to expand and serve
Filipinos all over the country.

10. Xanthie Sarreal
• Graduated at St. Joseph College 1999
• Bachelor of Science in Business Administration
- Major in Management
• West Point College 2005
• Bachelor of Science in Business Administration
- Major in Marketing.
• Presently works as Marketing
Manager in McDonalds Manggahan
Branch

12. Our Food |BREAKFAST|BURGER| CHICKEN & PASTA|McSAVER MEALS| EVERYBODY McSAVER MEALS| DESSERTS|

13. Our Food |BREAKFAST|BURGER| CHICKEN & PASTA|McSAVER MEALS| EVERYBODY McSAVER MEALS| DESSERTS|

14. Our Food |BREAKFAST|BURGER| CHICKEN & PASTA|McSAVER MEALS| EVERYBODY McSAVER MEALS| DESSERTS|

15. Our Food |BREAKFAST|BURGER| CHICKEN & PASTA|McSAVER MEALS|EVERYBODY McSAVER MEALS| DESSERTS|

16. Our Food |BREAKFAST|BURGER| CHICKEN & PASTA|McSAVER MEALS| EVERYBODY McSAVER MEALS| DESSERTS|

17. Our Food |BREAKFAST|BURGER| CHICKEN & PASTA|McSAVER MEALS| EVERYBODY McSAVER MEALS| DESSERTS|

19. Support sales
Render good service
measuring
Satisfy customers
performances
strengths and
Organizes their
weaknesses
employees
monitoring
performance
ORGANIZATION
formal informal
Rewards and best performance of employee
incentives
meets future manpower needs
Promotions and
recognitions improves job satisfaction
Motivate

20. up to date with innovations
Promotes products through actively sponsoring several
internationally recognized events like the OLYMPICS
2012 that was held in London.
Not immune to the effects of a recession.
Reduce McDonalds solid waste through source reduction,
recycling andhas always maintained its position at the
McDonalds composting
forefront of the fast food industry.
health concerns related to the daily consumption of fast
food
has been able to expand their products and marketing
campaigns to include health-conscious individuals.

21. strength
opportunity
Problems
business
firm
risk
analysis
internal
attacks
invest
planning
learn
planner
executive
develop
systems identify
weakness consultant
SW O T
Strategy
strengths weaknesses opportunities threats
threat access external
ompetition
firm
natural
exercise information
analyze
evaluate resources
capacity diagnosis
matrix
help

22. • McDonalds has a strong global presence
• Worldwide brand image and reputation
• Good governance of its operating line
• McDonald’s offers the consumers reasonable value,
great service and choice.
• Strategic locations

23. • High employee turnover rate
• Negative public image of their foods
• An increasing price competition
• Large fluctuations in their net and operating
profits making impacts on the investors.
• Failing pizza test market thus limiting their ability
to compete with fast food pizza providers.

24. • McDonalds can open up online services
• Continuous growth of our economy
• Discounts given on every food item
• Continuous growth of population in our country
• McDonalds can introduce healthy hamburgers for people

25. • COMPETITORS
• Cost of utilities
• Cost of raw materials
• Economic problem