2. Social Networks and Communities?
“We’ve got a Twitter account”
“Hey we have a Facebook page”
“Our recruiters have a huge network on
Linkedin”

3. Twitter & Facebook – The Myth of Engagement
The mean half life of a link on twitter = 2.8 hours, facebook =3.2
hours and ‘direct’ sources =3.4 hours.

4. On Facebook
“Status updates on Facebook – that is my
competition” – Shiv Singh, Director-
Digital, PepsiCo Beverages America

5. On Linkedin – Your Social Recruiting Rockstars
What happens when they move?
You lose their community

6. Why build talent communities
People from
career
database
People from
People visiting
social
website
networks
Content &
Branded
Videos from
Talent Jobs posted
social
Community
networks

7. Content, Conversations
Develop
People
Company
interested
Engage Attract
People
with Skills

8. Segment and manage your community
BraveNewTalent gives you the ability to segment your community into lists
and engage with them on a personal level, using less time and fewer
resources than you would on a Facebook page or Twitter account

9. Attract targeted candidates
Targeting Talent Talent journey
The first step to start a Talent Words Your target candidate will
campaign is to select the people get a message, inviting
you want to target. For example: them to join your Talent
Community.
Your personalised landing page
welcomes them into your
Community management community.
Once your community members are all there, eager
to engage with you, you segment them in lists and
talk to them on a regular basis in a targeted way.
Inside the
community, they edit
their professional
profiles.

10. Start Recruiting directly from your community
Headhunt in your own community Post jobs and analyse results
Interview and take notes
Hire the right people
in less time

11. Social Media Hub: all your digital content
The BraveNewTalent platform will aggregate your online content and give
talent a single Media Hub in which to engage with you

12. Contacts
For further information contact:
Gautam Ghosh
India Marketing and Platform Evangelist
T: +91 97422 39954
E: Gautam@BraveNewTalent.com
Twitter: @GautamGhosh
Blog: http://www.gautamblogs.com
Slideshare: http://www.slideshare.net/gautam