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workshop on Social media for HR executives

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Gautam Ghosh
Gautam Ghosh

Interactive workshop on how HR can use social technologies internally within an organization as well as externally

NegóciosTecnologia
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How can HR build a Social Strategy Because Business is Social gautam@gautamblogs.com Twitter: @gautamghosh http://www.gautamblogs.com Facebook: http://www.facebook.com/HR.Blogger
Last role: Consultant with Social Business firm 2020 Social where he led the Talent practice, looking at how organizations can build talent pipelines and internal employee engagement and development using such tools. HR Generalist and a Learning and Development Executive in firms like Deloitte, Dell, Hewlett Packard and Satyam MBA from XLRI in 1999. Manages a HR community of 1400 professionals at www.humanresourcespeople.com Given talks on Social Media at Conferences and Organizations. One of the top 25 HR Digital Influencers of 2010, No. 2 in the list of top 25 Influencers in Talent Management by HRExaminer.com, Top 25 influencers in Enterprise Social Media and has been featured as one of the 100 Influencers in HR. Published an article on “Talent Acquisition using the internet” in the February 2006 issue of “Consultants News”. His blog http://www.gautamblogs.com has won the following recognitions: Ranked amongst the top 75 Business Blogs of 2009 by Businesspundit.com In the top 50 HR Blogs to watch in 2009 by EvanCarmichael.com Top 100 most useful blogs for Women Business People In the top 25 in the list of Career 100 blogs compiled by RiseSmart, One the top 25 HR Blogs compiled by HRWorld in 2007 Listed on the top HR, Career as well as Indian sites on Alltop.com Ranked amongst the top 3 Indian Blogs in the publicly voted Indiblogges contest in 2004 Article in the HRD Newsletter on Virtual Communities, 2000. The blog has also been featured in the book Business Blogs: A Practical Guide Won the 3rd prize in the Young HR Managers Conference for a paper written on 'The HR and IT partnership at Satyam‘ at NHRD 1999. About Gautam
What is social media?
Understanding Social ,[object Object]
Blogging
Microblogging
Photo-sharing
Video-sharingWe can look at social technologies through many lenses. ,[object Object]
Sales and marketing
Customer support
Public relations
Partner relations
Employee relations
Content
Conversations
Collaboration
Community
Collective intelligence
Business-to-business
Business-to-consumer
Government
Non-profit,[object Object]
Forrester Social Technographics Forrester Social Technographics report categorizes social media behavior into seven groups. In the US, joiners are the biggest group after spectators. Source: Forrester Social Technographics Report, 2009
Social Media in India Source: Monthly unique users in millions from http://vizisense.com ; Forrester Social Technographics Report In India, joiners are the biggest group after spectators, but the other groups are small. Conversationalists + Spectators Joiners + Creators + Critics + Collectors + Conversationalists Critics + Spectators Collectors + Spectators Creators + Spectators
How are social technologies changing people? 2
Cognitive Surplus Author Clay Shirky in his book “Here Comes everybody” talks about Cognitive Surplus Making consumers move to Creator/Critics
Real and Persistent Identities As more websites support log-ins using Facebook, Twitter or Google IDs, our online identities are becoming more real and persistent. More than 60 million Facebook users engage with Facebook Connect on 80,000 external websites every month. Source: http://developers.facebook.com/connect.php
The Online-Offline Continuum As we stay with offline contacts on online social networks and meet our online ‘friends’ at offline meetups, our online and offline relationships are merging. Source: http://twitvite.com
Social Proof: Friends of Friends As more of our lives move online, we are searching for social proof before making new friends, and seeking out friends of friends. Source: http://thread.com
From Consumers to Creators As we create and share more photos, videos and blog posts on social platforms, we are beginning to think of ourselves as authors, photographers and filmmakers, all rolled into one. Source: http://therengen.com
The Business Case Or how you can use social
How companies are benefiting from Web 2.0: McKinsey Global Survey Results
Internal Collaboration& Learning
The Bottom-Line Impact of Social Software 59% 56% 32% 30% Workforceproductivity Transferknowledge between and among workers Capture knowledge of existing workers Employee engagement August 2008, “Workforce Collaboration and Web 2.0
How can HR use Social Media? Some thoughts and example
Use Cases
Use Cases for Talent Communities External Internal Many to Many ,[object Object]
Networking Forum
Social Networks
Activity StreamsMany to Few ,[object Object]
Ideation Forum Few to Many ,[object Object]
Leadership Blogs
Leadership Blogs
Employee Communication
Team wikis
Collaborative communication platforms
Mentoring of people given offers to join
Induction Few to Few
The Social Employee Cycle Interested Job Seeker Employee Alumni ,[object Object]
Consuming content
Contributing ideas to organization
Following activity streams of team members
Consuming content
Collaborating using wikis, shared workspaces
Microblogging
Private social networks
Discussion Forum
Interacting with recruiters over blogs
Leaving comments
Reading job postings on site, social outposts
Applying via job postings ,[object Object]
Talent Communities Are Social It needs time and social engagement from the organization to build Find your most passionate and communicative employees and mentor them to become Talent Community Managers.

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workshop on Social media for HR executives

  • 1. How can HR build a Social Strategy Because Business is Social gautam@gautamblogs.com Twitter: @gautamghosh http://www.gautamblogs.com Facebook: http://www.facebook.com/HR.Blogger
  • 2. Last role: Consultant with Social Business firm 2020 Social where he led the Talent practice, looking at how organizations can build talent pipelines and internal employee engagement and development using such tools. HR Generalist and a Learning and Development Executive in firms like Deloitte, Dell, Hewlett Packard and Satyam MBA from XLRI in 1999. Manages a HR community of 1400 professionals at www.humanresourcespeople.com Given talks on Social Media at Conferences and Organizations. One of the top 25 HR Digital Influencers of 2010, No. 2 in the list of top 25 Influencers in Talent Management by HRExaminer.com, Top 25 influencers in Enterprise Social Media and has been featured as one of the 100 Influencers in HR. Published an article on “Talent Acquisition using the internet” in the February 2006 issue of “Consultants News”. His blog http://www.gautamblogs.com has won the following recognitions: Ranked amongst the top 75 Business Blogs of 2009 by Businesspundit.com In the top 50 HR Blogs to watch in 2009 by EvanCarmichael.com Top 100 most useful blogs for Women Business People In the top 25 in the list of Career 100 blogs compiled by RiseSmart, One the top 25 HR Blogs compiled by HRWorld in 2007 Listed on the top HR, Career as well as Indian sites on Alltop.com Ranked amongst the top 3 Indian Blogs in the publicly voted Indiblogges contest in 2004 Article in the HRD Newsletter on Virtual Communities, 2000. The blog has also been featured in the book Business Blogs: A Practical Guide Won the 3rd prize in the Young HR Managers Conference for a paper written on 'The HR and IT partnership at Satyam‘ at NHRD 1999. About Gautam
  • 3. What is social media?
  • 4.
  • 8.
  • 22.
  • 23. Forrester Social Technographics Forrester Social Technographics report categorizes social media behavior into seven groups. In the US, joiners are the biggest group after spectators. Source: Forrester Social Technographics Report, 2009
  • 24. Social Media in India Source: Monthly unique users in millions from http://vizisense.com ; Forrester Social Technographics Report In India, joiners are the biggest group after spectators, but the other groups are small. Conversationalists + Spectators Joiners + Creators + Critics + Collectors + Conversationalists Critics + Spectators Collectors + Spectators Creators + Spectators
  • 25. How are social technologies changing people? 2
  • 26. Cognitive Surplus Author Clay Shirky in his book “Here Comes everybody” talks about Cognitive Surplus Making consumers move to Creator/Critics
  • 27. Real and Persistent Identities As more websites support log-ins using Facebook, Twitter or Google IDs, our online identities are becoming more real and persistent. More than 60 million Facebook users engage with Facebook Connect on 80,000 external websites every month. Source: http://developers.facebook.com/connect.php
  • 28. The Online-Offline Continuum As we stay with offline contacts on online social networks and meet our online ‘friends’ at offline meetups, our online and offline relationships are merging. Source: http://twitvite.com
  • 29. Social Proof: Friends of Friends As more of our lives move online, we are searching for social proof before making new friends, and seeking out friends of friends. Source: http://thread.com
  • 30. From Consumers to Creators As we create and share more photos, videos and blog posts on social platforms, we are beginning to think of ourselves as authors, photographers and filmmakers, all rolled into one. Source: http://therengen.com
  • 31. The Business Case Or how you can use social
  • 32. How companies are benefiting from Web 2.0: McKinsey Global Survey Results
  • 34. The Bottom-Line Impact of Social Software 59% 56% 32% 30% Workforceproductivity Transferknowledge between and among workers Capture knowledge of existing workers Employee engagement August 2008, “Workforce Collaboration and Web 2.0
  • 35. How can HR use Social Media? Some thoughts and example
  • 37.
  • 40.
  • 41.
  • 47. Mentoring of people given offers to join
  • 49.
  • 51. Contributing ideas to organization
  • 52. Following activity streams of team members
  • 54. Collaborating using wikis, shared workspaces
  • 60. Reading job postings on site, social outposts
  • 61.
  • 62. Talent Communities Are Social It needs time and social engagement from the organization to build Find your most passionate and communicative employees and mentor them to become Talent Community Managers.
  • 63. Engaging External Talent community 1.Expert blogs 4. UGC campaign module Your Organization 2. News Aggregation platform 5. Integration with social platforms 3. Advocacy Program 6. Discussion forums and groups
  • 64. Employment Branding: EMC External employment branding- encourages bloggers to act as organic brand ambassadors EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting
  • 65. Showcase work culture- Employee blogs HR and recruitment focused community platform Source: http://www.microspotting.com/
  • 66. Connect recruiters with potential employees Social recruitment platform for potential employees. Recruiters help with job-hunting, resume writing, interview preparation, etc Share upcoming job fairs, events, vacancies Source: http://microsoftjobsblog.com/
  • 67. Onboarding Candidates Source: http://campusconnect.infosys.com/forum/ Idea: Discussion forum on relevant topics Reference: Infosys campus connect forum
  • 68. Listen and Respond to Conversations Across different forums, social networks, platforms on the social web Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.
  • 69. Use tools like Buzzstream, Techrigy or Radian6 to conduct these searches. Build a process that would empower users to respond and participate in the conversation Social CRM Results
  • 70. Engaging Internal Talent Networks Some Examples
  • 71. The components of Engagement Areas where Organizations usually focus employee engagement initiatives
  • 72.
  • 75. Promote corporate culture and community building
  • 76. Ensure compliance to internal processes
  • 77. Effectively leverage corporate knowledge & expertise
  • 78.
  • 79. Example: EMC Internal social network- Innovation showcase – Teams develop creative posters and showcase their work-Radio show where employees participate in free wheeling discussions-Photo contest on ‘A day in your life at EMC’- New recruits – volunteer mentorship program-Empowering employees – submit an Idea section http://www.slideshare.net/directi/directi-campus-recruitment-bizdev-presentation
  • 80.
  • 81. Speeding up training and knowledge transfer
  • 82. Creating a connected and collaborative workforceSOLUTION -Internal messaging system -Wikis + Blogs - Customizable dashboards
  • 83. Breaking information silos at Angel.com -Efficient way to collect valuable insights from multiple contributors -Create a corporate memory of information/ insights, to surround deliverables with context -Allow team members in all departments to engage in a collaborative way. -Discover valuable work of others via notifications, update feeds, tagging and search, and then re-use that work SOLUTION -Wikis + Weblogs +Internal messaging tool + RSS feeds, tagging features
  • 84. Internal Jobs @ StarBucks Tool for employees that allows them the option of charting their own career graph Interactive internal recruitment tool Career assistance through polls, blogs, forums and wikis Career development resources http://www.cfactorworks.com/portal.jsp?y3uQUnbK9L2RmSZs02CjV2k5C44jXZvaAVry6ADWtAE=
  • 85. Employee Ideas @ Dell Dell’s Employee Storm Use new listening platforms, identify in-house and external experts, and know and influence key people
  • 87. Socialtext @ FONA http://www.socialtext.com/customers/casestudy_fona.php Reducing emails by 50,000 Collaboration Knowledge Sharing Tracking certification and training needs of employees Customer Service with Self-Serve Extranet
  • 88. Confluence @ Thoughtworks http://confluence.public.thoughtworks.org/dashboard.action Wiki and People Directory for teams to collaborate and communicate
  • 89. Yammer @ Qualcomm Employees learn with each other using microblogging tool Yammer Ease of accessing Yammer through various interfaces
  • 90. Jive @ NetApp http://communities.netapp.com/index.jspa connect employees, customers and partners in order to enable technical conversations connect global user groups. exceeded NetApp's registration expectations by 300%.
  • 91. Central Desktop @ Equipois enabling extensive, daily team collaboration Collaboration time cut in half 25% faster finding documents Projects completed on-time - 25% more accurately
  • 92. Your Employment Brand is not shaped by you But how people say who you are
  • 93. Your employees and Alumni are rating you http://www.criticat.com People sharing information about your organization’s practices, culture, and it can be represented online. Websites like criticat.com and talentequity.com make it easy to people to analyse such feedback
  • 94.
  • 95. Showcase organizational culture on own community and on social outposts
  • 96. Advocacy program to build pipeline
  • 97.
  • 98. Idea: Social aggregation on Corporate site Online platform that aggregates conversations mentioning : Company brand/product Clients/customers http://beta.cpbgroup.com/#cpb
  • 99. Social aggregation on Corporate site Aggregated industry news on Supply Chain management powered by Kinaxis http://www.kinaxis.com/manufacturing-central/
  • 100. Social aggregation on Corporate site Twitter on Zappos: Online platform that aggregates all twitter mentions of : Zappos Related brands/products Clients/customers http://twitter.zappos.com/
  • 101. Showcase work culture- Employee blogs HR and recruitment focused community platform Empower employees to share their work to showcase how exciting it is to work http://www.microspotting.com/
  • 102. Employment Branding: EMC External employment branding- encourages bloggers to act as organic brand ambassadors EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer
  • 103. Talent Identification Contest http://www.youngfreealberta.com/ Idea: Launch a series of user generated contest resulting in exciting jobs Reference: Severus Credit Union launched the contest and made the winners their spokesperson
  • 104.
  • 105. Connect active prospects with current employees
  • 106.
  • 107. Connecting with current employees Put up the Linkedin API on your website An active prospect can now see if he/she is directly or indirectly connected with any of your current employees and initiate an engagement
  • 108. Social background check & evaluation Use social tools for a thorough background check on potential recruits- Personal blogs-LinkedIn recommendations-Group memberships on LinkedIn-Tweeting pattern
  • 110. Alumni networks Sustain formal relationships with alumni Help alumni stay connected with each other and your company Boast about your alumni network
  • 111. Alumni networks Provide easy communication channels for your alumni to refer potential recruits to your company http://www.southwesterncompanyalumni.com/southwestern-company-alumni-home.aspx