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Blogging for business

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Gautam Ghosh
Gautam Ghosh

Presentation on How HR departments can use blogging - containing examples from 2006

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Blogging for business Gautam Ghosh The Imagence Partners
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tom Peters’ Blog
What is a blog/weblog? ,[object Object],[object Object],[object Object],[object Object]
What does it look like Figure from: Business Blogs: A Practical Guide
A blog post * Permalink: a type of URL referencing a specific information (news item, weblog post, etc.) which remains unchanged for a substantial amount of time. ** Trackback: allows a reader to see the URL(s) others have written other entries that reference the post. Figure from: Business Blogs: A Practical Guide
What’s the noise about blogs ?
Growing by leaps and bounds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs are part of Web 2.0 ,[object Object],[object Object],[object Object]
What else is there in Web 2.0?
Blogging helps in Search ,[object Object],[object Object],[object Object],[object Object]
 
Why should organizations blog? ,[object Object],[object Object],[object Object],[object Object]
 
Honeywell’s Career Blogs
 
The Indian scene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet usage in India
Usage patterns
 
 
 
 
Types of blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural issues ,[object Object],[object Object],[object Object],[object Object]
Attributes of a blogger ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The best way to start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Companies that blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking Blog traffic
Community Blogs – Recruiting.com
Learning & OD
 
 
 
 
What makes a blog exceptional? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sun’s CEO’s Blog
Charlene Li’s Blog
Bob Lutz’s Blog
What’s next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks !
Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References and Thanks to: ,[object Object],[object Object],[object Object],[object Object],[object Object]

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