Digital Marketing
Plan
REAL ESTATE BUSINESS
By – Gaurav Tripathi (Digital Marketing Consultant)
Visit – www.gouravtripathi.com

What is Digital Marketing
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products
or services using digital technologies to reach and convert leads into customers and retain them.
The Objective of Digital Marketing is to create brand awareness, increase traffic and sales to the website by
different marketing channels such as SEO, Social Media, Email Marketing, Paid Advertisement, Press
Releases and Blogging etc.
 Reaching the right audience
 To engage with your audience
 To motivate your audience to take action
 Efficient spending on your campaign
 Return on investment (ROI)

Digital Marketing Overview
Brand building, website traffic and lead generation through
these marketing cannels.
 Search Engine Optimization
 Paid Advertisements (PPC)
 Social Media Marketing
 Online Reputation Management
 Blogging and Content Marketing
 Email Marketing
 Digital Marketing Measurement

Search Engine Optimization
Search engine optimization (SEO) is the process of generating organic traffic from major search engines
like google, yahoo and bing. It’s a very effective process to increase ranking of any website on google top
#1 position.
SEO Basics:
 Website SEO Audit
 Keyword Research
 Competitor Research
 On Page and Off Page Optimization
 Link building
 Keyword Position

Search Engine Optimization Strategy
 Competitor Research and Keyword Analysis
 SEO On page optimization
 Off page optimization (Link directory, business listing etc.)
 Google, Bing Webmaster and Analytic Tool Integration
 XML Sitemap Integration and Search Engine Indexing
 Robot.txt File Setup
 Website crawling and Error Resolution
 Broken Link and 404 Resolutions
 Page title and keyword setup
 Images optimization

On Page Optimization
 Meta Optimisation: Search engines need to see relevant Meta data such as Meta descriptions,
page titles and keywords. We will review the descriptions and title every time and refresh it.
 Robots.txt creation and XML Sitemap generation: We will create the Sitemap and Robots.txt file
and upload it to root and update along the campaign..
 SEO Friendly URL Optimization and Redirection : We will optimize all web pages URL’s for SEO
perspective. A redirect is a way to send both users and search engines to a different URL from
the one they originally requested.
 Optimizations of Internal Links: Here we will be creating the relevant internal links on your
website that enhance SEO. We will analyse this every month and update if necessary.
 Press Release Distribution: Smart Press release distribution is necessary although it is not
absolutely vital SEO. Whenever we have new products or promotions it would be ideal to submit
the news into the relevant places that handle press release over the internet.

On Page Optimization
Image + Content Optimisation + H- tag implementation
We will optimise all of your content while keeping a track of keyword density and prominence. We
shall implement coding of the relevant H-tags on each page. All images will have the right alt-tags
on them. All works shall be reviewed at the end of each month and the necessary changes will be
made if needed.
Google Webmaster Setup and Error Resolutions
Google webmaster - We will be working continuously on Google webmaster to resolve errors and
comply to Google standards. Google Analytic Tool Integration to Measure and Monitor website
performance
Bing Search Engine Optimization
We will Optimize site for Bing search, submit sitemap and index pages on bing, yahoo and msn
search engines.

SEO Off Page Optimization
Directory + Local Business Listing Submissions
There are a number of good quality web directories where we can get links. Nowadays Off
page SEO is not about spamming and making countless links at one time. Parts of SEO
back linking is now more about well timed and planned submissions in relevant directories
and local listings. We shall plan this campaign in a way where we can organically acquire
the right links that make a positive difference in your search rankings.
Social Bookmarking and B2B Classified Ads
Social bookmarking and B2B Classified Ads can have negative effects if not used correctly
and if used too much. We will use the relevant pages to bookmark and advertise website
in the proper manner.
Google+ Integration (local business)
It is evident that the more prominent you are on Google+ the better it is for your search
rankings! We will link your most relevant web pages to your Google + page.

Paid Advertisement
To generate more sales, clicks and leads to your website the pay-per-click advertising is
one of the best ways of using search engines paid advertising. Pay-per-click is a faster
way of enables audience to click on their online advertisements, thus will drive more
leads and traffic to their websites.
Sources to Generate Leads and Traffic
 PPC Google AdWords Search Ads (Google and Bing)
 Display Marketing and Remarketing
 Affiliate Advertising
 Gmail Ad Campaigns
 Facebook Ads

PPC Search Ads
We will keep your website position for selected keywords under top #3 ranks. This will attract more customers and
enquires .
PPC Campaign Research (Google + Bing)
We will do keyword research and will select the best
keywords for your campaign to target right peoples.
Creating the perfect landing pages
In order for us to get the best quality score to ensure a
good CTC (cost per click) we need to creating the best
landing page environment for users and google. This
includes, having catchy relevant ad titles, having
appropriate call to actions buttons, having the right images
and infographics
Contact Form Setup
It’s a best part to capture online leads & Enquiries

Display Remarketing (Banner Ads)
Display marketing is great way to reach out to your target audience by creating attractive banners. Retargeting
is a key method for increasing conversions. We will be using the adword for your retargeting campaign.
We will manage the campaign and this will include banner creations and updates that are used for displaying on
the partnered websites.
Campaign Setup and Targeting
 Establish marketing budget and campaign objectives
 Develop comprehensive list of applicable keywords
 Target your right audience
 Placement and keyword targeting
 Create display banners
 Targeting by topics
 Remarket ads to those who have visited website
but didn’t take action

Gmail Sponsored Promotions
GSP is a unique ad type that shows up only in personal Gmail boxes (it does not show in Google
business apps email boxes) in the promotions tab.

Social Media Marketing
Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation
Management
Social Media Marketing

Social Media Advantages
 Better targeting
 High return on investment (ROI)
 Does not require specialization or vast technical skills
 Increased visibility
 Targeted traffic
 Content promotion
 Helps with PR
 Fun way to do business
 Ability to go viral
 Expedites online brand development
 Cost effective (only time and effort)
 Market research (what are your customers talking about?)
 Create relationships with your customers
 Campaigns has the ability to drive huge amounts of traffic
 Supports traditional and other digital marketing campaigns

Social Media Audit
Research your social media presence
Analyzing your social media opportunity and threats
Recommending the ideal social media strategy
Execution plan

Social Media Monitoring
 Social media measurement
 Monitor traffic
 Fans and followers
 Analyzing conversation
 Insight & recommendation report

Social Media Management
 Promotion and response management
 Analyzing opportunities for social media outreach
 Increase followers and fans on social pages
 Customer Engagement
 Create social media content & promotion strategy
 Post Variations
 80/20 Rule :
 Facebook Paid Campaigns to Generate Leads
Managing all social media accounts such as Facebook, twitter, google+ to increase brand visibility and Traffic to the
website.

Affiliate Advertising
Affiliate marketing is internet advertising that allows any online business to affiliate themselves with web
site owners (known as affiliates or publishers) using affiliate programs. Affiliates make money by
generating sales, leads and traffic for the Merchants business. Merchants who sell goods and services
online or seek other affiliate business activity typically use one of the affiliate program commission
payment models below:
 Cost Per Sale (CPA)
A visitor referred by the Affiliate purchases goods and services from the Merchant. This payment
structure is referred to as - cost per sale or cost per acquisition (CPA).
 Cost Per Lead (CPL)
A visitor referred by the Affiliate completes a form on the Merchants web site. This payment structure is
referred to as - cost per lead (CPL).
 Cost Per Click (CPC)
A visitor to the Affiliates web site clicks on a Merchant's banner and visits the Merchant's web site. This
payment structure is referred to as - cost per click (CPC).

Blogging and Content Marketing
Blogging is the best part of marketing to reach out to more peoples through your
content.
 Create Blog articles
 Social book marketing submission
 Guest posting
 Promotion on social media sites
 Blog commenting

Measurement
ROI (return on investment) = [(Payback - Investment)/Investment)]*100
We shall provide you with a weekly report of all the works carried out as well as a full monthly report of the
breakdown of all the work done. We will provide you complete website report in terms of website traffic,
pageviews, search ranking, and keyword position etc.
Analytics tools
 Google analytics
 Google webmasters tools
 Basic google search
 Google adwords
 Social media monitoring tools
 Sentiment analysis tools

Thank You
Want Consultation for Your Business
Contact Mr. Gaurav Tripathi
Email gauravt73@gmail.com
Visit www.gouravtripathi.com