Gaurav Misra

Gurgaon, India, karnataka India

Manager - Marketing Strategy and Analysis at Sapient Nitro

Advertising / Marketing / PR

Digital marketing careerist with experience in managing team of dynamic professionals in the field of Digital (tablet, mobile and Web) Analytics. I have led projects in Tablet Analytics, Data Warehousing, Process Automation, Digital Audience Measurement and Competitive Intelligence. Web measurement enablement - Solution Design - Site Tagging Strategy - Data Layer Design - Analytics activation using Tag Manager - Reporting and Dashboards - Analysis and Insights - Hypothesis creation and testing Web Analytics: - Adobe Marketing/Experience cloud : Adobe Analytics, Audience Manager and Target. - Comscore: Media Metrix, Mobile & Plan Metrix - Nielsen: Netview, Mobile, VideoCensus, @Plan & ...