SIP PROJECT ON MARKET POSITION OF BATH FITTING COMPANY AND EXACTION TOWARD ARCHITECTURES AND BULIDERS.

1. A Presentation
on
Summer Internship Project
undergone
Balaji Metal Pvt.Ltd.
On
“Market Position of Bath Fitting Companies & Expectation
Towards Architectures and builders ”
Presented By:
Bhut Gaurav B.
Enrollment No:- 137730592002
Institute Name:
Sunshine Group of Institutions,
Faculty of Management, Rajkot

2. MARKET OVERVIEW
Increasing over the past fifteen years, Bath fittings products in
India have evolved from a low involvement functional product
to a lifestyle statement.
The demand for bathrooms that combine convenience with
technology is rapidly increasing. Builders and homeowners
alike are now realizing that a bathroom with built-in wow
factor enhances not only the desirability but also the value of
property.
Bath fittings industry in India is developing rapidly and there
are many national and international players in the industry.
Drivers:
– Increasing urbanization
– Increase in disposable income
– Growth in real estate sector
– Growth in hospitality industry
– Increasing awareness level among consumers

3. COMPANY OVERVIEW
Balaji Metal industry Is small scale Industry producing Bath
Fittings at Rajkot.
It was established in 1990 and production start at 1991.
The company mainly focused on Quality.
Balaji Metals is an ISO 9001:2001 certified company .

4. COMPANY AT A GLANCE
Name of company :- Balaji metal
Regi. Office address :- c/36 golden ind. Estate,
At. Pipaliya (pal),
Shapar-veraval:-360311
Dist. Rajkot, Gujarat( India)
Telephone no. :- 02827-2521471
Main product :- Bathroom fittings product
E-mail :- info@Balajimetal.com
Website :- www.balajimetal.com
Board of directors :- Alpesh m. patel
(Director & partner)

5. Main Customers: Architectures and builders
Annual Sales Volume: 89 lack.
Competitors: Roca, Sheetal, Mark
Channel of Distribution: ONE Level
o Balaji Manufacture various type of bathroom fitting.
o Balaji metal industry main focus on quality of product.in they
apply three type of inspection .
(1) Raw Material Inspection
(2) In Process Inspection
(3)Final Inspection

6. PRODUCT OF THE COMPANY
Square collection:-
o Flora Collection:-

7. PRODUCT OF THE COMPANY
Shower Collection:-
Finance Department
Balaji used two Sources of Fund Net capital:-5 coroe.
(Capital Structure) Turn over:- 1 crore.
Secured loans
Unsecure loans

8. Recruitment:
Used both internal and external sources
Selection process :
Training:
INTERNAL SOURCES EXTERNAL SOCRCES
Existing Employee Advertisement
Employee Reference Internet Recruitment
JOB OFFER
REFERANCE CHECK
SELECTION INTERVIEW
APPLICATION FORM
Balaji metal prefers on the job training
PERSONAL DEPARTMENT

9. S.O.W.T ANALYSIS
Strengths:
 Motivated Sales and Service team qualified personnel.
 Good infrastructural and institutional support for metal
industry.
Weaknesses:
 During boom period, when the demand increases, the
company some time is not able to give service of timely
delivery of goods.
 Compare to competitors less promotional offerings.

10. Opportunity:
 For national business strong marketing team can be
established.
 Rapid and continuous growth in the market, so company will
think about expansion.
Threats:
 Increasing competition in National & International market.
 Increasing cost.
CON…

11. REVIEW OF EXISTING LITERATURE
Peoples’ perception and needs when it comes to bathroom
décor have changed. Products like wash basins, WC(water
closet) and tiles are now available in wide range of colors
and textures, to match overall décor and moods.
-Dilip Kumar, Deputy Managing Director
Gebin Water Management Systems Pvt. Ltd.
The bath fittings and accessories industry is growing at 22%
per annum. Growth in this sector is being propelled by
increasing urbanization, increase in disposable Income,
growth in real estate sector, growth in hospitality industry
and improving awareness among the consumers.
-Net scribes (India)
Pvt. Ltd.
Nov 27,
2009

12. OBJECTIVE OF STUDY
1. To know the market position of the company.
2. To know the customers view about the product i.e. what
they are expecting from the company.
3. To get suggestions from the customers for new products
and the modifications and changes that a bath fitting
manufacturer should take place.
4. To know about customers preferences to choose a product
i.e. Economical rates, Luxurious models, Quality. Brand name
Company, etc.

13. BUSINESS RESEARCH

14. BUSINESS RESEARCH
Universe of study :- All the listed Architectures and builders
are consider.
Sample of study :- Among the above universe I selected 50
Architectures and builders in Rajkot city..
Data collection :- Data is information on the basis of which
study is undertaken main there are two type of data.
(1)Primary Date
(2)Secondary Data
Method of collection Date :-
(1) Questionnaire Method
(2)Telephone Interview Method

15. HYPOTHESIS
Which factor affects you the most in
purchasing decision?
Step 1:-
H0:- factor affects Architectures and builders the most in
purchasing decision are equally distributed
H1:- factor affects Architectures and builders the most in
purchasing decision are not equally distributed

16. Q.1 WHICH BATHROOM FITTINGS DO YOU PREFER TO INSTALL IN
YOUR PROJECT?
Sr.
No.
Company Response
1 Balaji 21
2 Roca 12
3 Sheetal 08
4 Mark 03
5 Aris 06
6 total 50 0
5
10
15
20
25
Balaji
(YOGI
)
Roca Sheet
al
Mark Aris
Series1 21 12 8 3 6
COMPANY PREFERE BY ARCHITECTURES
Analysis:-
From the above graph we can say that 21
Architects prefer bath fittings of Balaji (yogi),12 prefers Roca, 8
prefers Sheetal,3 prefers Mark and rest of the architects prefers
Aris.

17. Q.2 FROM WHERE YOU PURCHASE THE PRODUCT?
Mode Of
Purchase
Response
Dealer 39
Direct
Company
11
Total 50
0
5
10
15
20
25
30
35
40
Dealer Direct Company
Series1 39 11
MODE OF PURCHER BY
ARCHITECTURES
Analysis:
From the above graph we can say 39 Architects purchase
from Dealers while 11 Architects purchase from Direct Company

18. Q.3 WHAT IS YOUR EXPECTATION TOWARDS THE COMPANY?
Expectation
Towards Company
Response
Luxurious Models 15
Economic Rates 11
Fast Service 22
Others 02
Total 50
Luxurious
Models, 15
Economic
Rates, 11
Fast
Service, 22
Others, 2
Analysis:-
From the above graph we can say that 15
Architects Expects Luxurious Models,11 Expects Economic
Rates, 22 Expects Fast Service.

19. Q.4 WHICH FACTOR AFFECTS YOU THE MOST IN PURCHASING
DECISION ?
Factor Answer
Price 21
Quality 15
Design 11
Size 03
Total 50
Price, 21
Quality, 15
Design, 11
Size, 3
Analysis:-
Form the above graph we can say that 21 architects
say the price of the product affect his purchase decision and 15
say that quality affect they purchase decision 11 say design and
03 says size of the product affect they purchase decision

20. Q. 5 HOW THE COMPANY CONTACT YOU?
Mode Of Contact Response
Sales Representative 28
Product Catalogue 22
Company Visit 5
Total 50
Sales
Representative,
28
Product
Catalogue, 22
Company Visit,
5
Analysis:-
From above chart we can analyze that 28 Architects
contacted through Sales Representative of the companies 22
contacted through product catalogue while 5 go for company visits.

21. Q.6 DO THERE ANY MEETINGS CONDUCTED BY THE COMPANY FOR NEW
PRODUCT LAUNCH OR TO INFORM YOU ABOUT THE PRODUCTS?
Meetings
Conducted
by Company
Response
YES 37
NO 13
TOTAL 50
Analysis:-
From the above graph we can say that 37 person say
yes companies conduct meetings to Inform about their activities
while 13 say no company not inform.
0
5
10
15
20
25
30
35
40
YES NO
Series1 37 13
AxisTitle
MEETING CONDUCT BY
COMPANY TO INFORM AN
ARCHITECTURES

22. Q.6.1 DO YOU TAKE PART IN THE MEETINGS?
Take Part In
Meetings
Response
YES 28
NO 22
TOTAL 50
Analysis:-
Form the above graph we can say that 28 Architects
Interested in Company Meetings while 22 Architects do not Interested
in any Company Meetings.
0
5
10
15
20
25
30
YES NO
Series1 28 22
ARCHITECTURES INTERCSTD
IN COMPANY MEETING

23. Q.7. IF ANY OTHER COMPANY PROVIDES A SAME THINGS AT LOWER RATE
THAT CAN AFFECT YOUR DECISION OF PURCHASING?
Architects
Divert
Response
YES 32
NO 18
TOTAL 50
0
5
10
15
20
25
30
35
YES NO
Series1 32 18
Chart Title
Analysis:-
Form the above graph we can say that 32 Architects
divert from their existing brand products if same thing will be
provided at lower rate while 18 do not divert

24. Q.8. PLEASE RATE YOUR SELECTION. (OUT OF 5)
Factor (1) (2) (3) (4) (5) Total
Company
/Brand
05 08 07 12 18 50
Design 08 06 12 14 10 50
Quality 05 07 11 13 14 50
After
sales
Service
03 05 07 16 19 50
Price 01 04 16 19 10 50
0
2
4
6
8
10
12
14
16
18
20
1 2 3 4 5
Company/Brand
Design
Quality
After sales Service
Price

25. Step 1:-
H0:- factor affects Architectures and builders the most in purchasing decision are
normally distributed
H1:- factor affects Architectures and builders the most in purchasing decision are not
normally distributed
Step 2:- The statistical test being used is
𝑥2
Cal = 𝑓𝑜 − 𝑓𝑒 2
𝑓𝑒
Step-3:- Set the value of alpha
∞= 0.05
Step 4:-
Chi-square goodness of fit test is one-tailed because a chi-square of
zero indicates perfect agreement between distributions any deviation from zero
different occurs in the positive direction only because chi-square is determined by a
sum of squared values and can never be negative with three categories in this
question (Price,Quality,Design,Size) K=4 the degree of freedom are K-1, so K-1 = 4-
1=3.
HYPOTHESIS

26. The critical chi-square value is = X2 0.05, 3=
7.8147
Response
Observed
frequency
Fo
Expected
frequency
Fe
(𝒇𝒐 − 𝒇𝒆)2 𝒇𝒐 − 𝒇𝒆 2
𝒇𝒆
Price 21 12.5 72.25 5.78
Quality 15 12.5 6.25 0.5
Design 11 12.5 2.25 0.18
Size 03 12.5 90.25 7.22
Total 50 13.68
Step-5:- Chi-square calculated value
CON…

27. 𝑥2
Cal = 𝑓𝑜 − 𝑓𝑒 2
𝑓𝑒
= 13.68
Step-7:- Action
Because the observed value of (X2
Calculated) chi-square of 13.68 is hiyer than critical table
value 7.8147
X2cal< x2 tab
So, we reject the null hypothesis
CON…

28. LIMITATIONS OF THE STUDY
In the most cases I got good response from the respondent
but in some of the few cases I did no get the answer properly
from the respondents.
All architects has to visit the sites and they have to direct the
construction work so they are spending most of their time at
the sites so they are less available at office and there is No
fixed schedule of them.
We can not conclude about the whole nation from this study
because in different states the preferences can be change.
As time spend in future the market of bath fittings will be
expanded at that stage it will benituseful.

29. SUGGESTION
Providing superior quality and rates should be economical.
Fast service and launch of new models when it requires.
Building relationships with customers by correspondence and
inviting them on functions and meeting of the new product
launch.
Using the media and building brand equity, media like
hoardings, TV adds, and radio and other.

30. CONCLUSION
Balaji metals is the fastest growing metals manufacturing
company. Customer survey shows quality of is Balaji metals
very good.
Balaji metals has adopted “Change” as a continuous process
an its technocrats are flexible enough to adopt any changes in
the manufacturing process in the product with a view to giving
the real value for money to their customers.