The enterprise selling process has evolved - By some estimates, the efficacy of cold calls and email introductions has fallen by more than 70%! According to ComScore, 82 percent of the world’s online population is reached by social networking sites. Social is new way to reach out to prospect & customers using social media and it has given birth to new concept called Social selling What is social selling: Social selling is simply the process of helping social buyers become customers. Social selling training enables the executive sales team to leverage new channel to reach out the prospects Every organization wants to increases sales through social media including B2B organizations. B2B social media management is complex as in B2B social media marketing it is difficult to humanize the organization. Despite that Major B2B firms in the world have implemented social selling with great success. Oracle has trained its thousands of its sales leaders in social selling, and, IBM reported a 400% increase in sales in the first quarter tied to its social selling pilot program. Selling with social media is journey and very few organization have succeeded in that. The management would not want social selling training to be yet another training which is not used post the classrooms’ session. The success of the social selling depends on adoption of training for which an organization need to follow a structured approach to adopt the social centered selling. Mentioned below is the social selling enterprise framework which if followed properly can definitely assure the maximum out of the program! There are three major stakeholders of the social selling program 1. Marketing: Enable the adoption of social selling training for sales team, Marketing is involved in managing the social media. 2. Vendor: Social selling training provider and vendor is involved in providing online selling tips. 3. Sales: Leverages the social selling training for generation of funnel, pipeline influence & conversion.

1. SOCIAL SELLING TIPS
- SOCIAL SELLING FRAMEWORK - FOR ENTERPRISE

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SOCIAL SELLING FOR ENTERPRISE
What is social selling for enterprise?
According to ComScore, 82 percent of the world’s online population is reached by social
networking sites. Social is new way to reach out to prospect & customers using social
media and it has given birth to new concept called Social selling.
Social selling is simply the process of reaching, engaging the social buyers to become
customers. Every organisation wants to increases sales through social media including
B2B organisations. Social selling for enterprise is enablement of not only sales but also
marketing team to leverage social media to reach out and connect with prospects

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NEED FOR SOCIAL SELLING ENTERPRISE FRAMEWORK
Savvy sellers are turning to social media to find resources, become resources, reach
leads and meet quotas, since social networks connect salespeople to prospects and
offer them a platform to share content.
B2B social media management is complex, as it is difficult to humanise the organisation.
Despite that, major B2B firms in the world have implemented social selling with great
success. Oracle has trained its thousands of sales leaders in social selling and IBM
reported a 400 per cent increase in sales in the first quarter, tied to its social selling
pilot programme.
The success of the social- centered selling depends on adoption of training for which an
organisation needs to follow a structured approach. Social selling enterprise framework is
a structured approach which, if followed properly, can assure the maximum out of the
programme.

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ENTERPRISE SOCIAL SELLING FRAMEWOK
Social selling enterprise framework, if followed properly, can assure the maximum out of
the programme. There are five major stakeholders of the social selling programme :
1. Executive Management: It’s important for them to buy in and sponsor the
programme
2. Marketing: Marketing often leads the social selling programme at the enterprise
level. It’s really the gas in the engine and supplies the content required to make
social selling successful.
3. Social-selling vendor: It’s critical to select a social-selling training provider who has
executed the programme earlier.
4. Sales leadership and sales executives: The ones who leverage the social-selling
programme for the generation of funnel, pipeline influence and conversion.
5. Sales support /enablement team: Supports change management activities and
enable adoption of the programme

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ENTERPRISE SOCIAL SELLING FRAMEWOK (
CONTNUED)
“For any CEO that is skeptical at all: you have
to create a social enterprise today.” Angela Ahrendts
Ex -CEO of Burberry
Find out more details about enterprise social selling framework at:
http://www.youarethekey-socialselling.com/enterprise-social-selling-framework

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CONTACT US:
Book free social selling session at:
@gauravkakkar82
@a1purva
http://www.youarethekey-socialselling.com/book-session