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Sub Pop Digital Strategy: Nathan Gauf
- 1. Sub Pop Records Digital Strategy By: Nathan Gauf
- 2. Goals for Digital Campaign Increase subpop.com daily visits by 25% one month after launch of campaign with a continuous increase indefinitely. Increase “online chatter” about Sub Pop by 20% 3 months after launch of campaign with a constant valued point to be achieved within a year. Achieve 15% more Sup Pop Shop revenue annually with Digital Tactics being in use. Develop brand consistency overall for Sub Pop Records and increase loyal consumers.
- 3. Main Points in the Digital Strategy Social Media Platforms Twitter, YouTube, Facebook, Etc. Blogs Paid Media Forms Google Adwords Online Targeted Advertisements Paid Social Media Mobile Apps Partnerships
- 4. Demographics Targeted International music fans Age: 13-35 Sex: Male and female Geographic regions are divided Provides better targeting
- 5. Effective Digital Strategies: Social Media Twitter, Facebook, Instagram, Etc. Create constant valuable content Connect Sub Pop to consumers and fans Offer incentives (events, promotions, giveaways, etc.) to following Blogs Influential Bloggers New music blogs Guest bloggers
- 6. Effective Digital Strategies: Paid Google Adwords Online Advertisements Google Ads Music Related Site Ads Paid Social Media Promoted Tweets Sponsored Facebook
- 7. Effective Digital Strategies: Mobile Sub Pop App News Music Store Effective partnerships Pandora Spotify Soundcloud
- 8. Key Performance Indicators Analytical tools Google Facebook, Twitter, Etc. Third Party Analysis Hard Numbers Online Sales Website visits Social Media Interaction
- 9. Budget Social Media Responsibilities Promotions & Events Google Adwords Online Advertising Paid Social Media Mobile Total dependant on Sub Pop’s choice of packaging
- 10. Summary Sub Pop Records Brand Identity Consumer Interaction Increase Revenue Brand Loyalty Drive traffic to Sub Pop Excite & Intrigue Consumers