7. UBC Prospective Student Marketing
Twitter
Trend
Setting
Preemptively
promoting event
and seeding
hashtag, nurturing
early adoption and
active engagement
9. Vancouver Heritage Foundation Facebook
Connecting to core values
Using modern and past imagery to promote interest in heritage, encouraging sharing
and story creation, raising awareness of the organization
10. Vancouver Heritage Foundation Facebook
Ride the relevancy wave
Connected timely issues and trending topics to brand
Historical photograph viral on Remembrance Day:
703 likes, 97 comments, 161 shares
11. Vancouver Heritage Foundation Facebook
Engagement through contests
Developing contests and
encouraging users to
participate, linking
content and call to
action with beliefs of
organization