1. +
Instant Quote!
Text GRANNY
to 72727
HipChime Mobile Marketing for Mortgage Companies

2. Smartphones
• 64% of 25-35 year olds own a smartphone
1 in 4 mobile subscribers
The SMS text messaging
over the age of 55
market is expected to
own a smartphone
Source: mannixmarketing.com
grow from $150 billion
in 2009 to $223 billion
by the end of 2014
48
hours
Time it takes the average person
To respond to a
Source: Portio Research
text message: 97% of ALL text
The average open time for
an email.
90 messages are read
within 4 minutes
Source: CTIA.org
SECONDS. of receipt!

3. Mobile Coupons get 10
times the
redemption rate
of traditional coupons
Source: Borrell Associates
The majority of 25-34 year olds now own smartphones (64% and
53% respectively)
Source: Nielsen
91% of all US.
Citizens have their mobile
95% of smartphone
users looked up local device within
information, & of
those, 61% called &
59% visited the
arms reach 24/7
Source: Morgan Stanley
business.
Source: Google IPSOS

4. Social vs. Mobile Marketing
For the first time in history, the semi-annual survey conducted by
®
CTIA-The Wireless Association shows
the number of wireless subscriber connections (322.9 million)
has surpassed the population (315.5 million) – October 11, 2011
Only 1/3 of Facebook’s 800 million+ user
base uses Facebook Mobile
Facebook has only 50.6% of the
North American population –
US Mobile users with SMS
enabled phones? 92%
Source: PRNewswire.com

5. Mobile Internet
growth
By 2014, mobile
internet should take
over desktop
internet usage
Source: PRNewswire.com

6. Clients throughout the US

7. 4 Goals to Monetize
1. Gather Opt-ins to Mobile database through Current
Advertising
Granny has the best rates and
can get you in your new home. • Generate more leads
Call now 1-800-Granny8
http://granny8.wap to apply • Capture e-mail for additional touch point
now. Reply STOP 2 quit
2. Mine database for increased conversions
• Nudge Social Network engagements (add followers)
3. Promote Viral Element of Mobile
Fwd 2 a Friend campaigns
Increase Opt-ins/ Leads
4. Brand Identity growth (TOMA)
• Push Mobile Site – mCommerce

8. HipChime Mobile
Marketing
Mobile Integration
Traditional
Media

9. TEXT MESSAGING 101
“Text Call to
Action” E
SHORTCOD
KEYWOR
D
(CHANGES (STAYS THE
) SAME)
Text GRANNY to 72727 and get an
Instant Quote on our best rates!
Gran
ny
the b will he
l
http est pos p you ge
7
272 ANNY
: //g sible t
rann
7 call
1 -8 y8.c rate
To: : GR repl 00-472- om or
y ST
G O P 2 669 8
MS quit

10. 1,000
40 convert and Average Revenue
potential
close on a Transaction
customers
Industry averages between 3-5% redemptions on Mobile offers!
Quantifiable Return on this direct media!
Revenue from a closed loan or re-finance = $300
Investment to send 1000 messages to Database? $50
ROI on 40+ Customers closing a loan? $12,000

12. The Mobile World 101
3 Ways to Build
1. Database(KEYWORD) to SHORTCODE (72727)
Get the client to Text To: 72727
MSG: GRANNY
a. On ALL Traditional Media
b. Use in Social Networks
2. Add the Mobile “Opt-in” Option to your current Website
Clients can get Updates on New Programs, Interest Rates
and more…
3. Every customer auto-opts in during
Application
a. Communicate during the escrow
b. Text 2 chat for document updates
c. Fwd to Friends after transaction to
promote brand awareness

13. Database Marketing
Granny8 loves you and hopes
Every customer that comes in contact with Granny8
you will tell your friends about is engaged with MOBILE:
us. Click here to recommend us
http://grannyrec.wap
Reply STOP 2 end
• During application
• Through Traditional Advertising
• On the Web
• Etc.
These clients are then marketed to timely over the
upcoming months, generating additional transactions.

14. Promotions Match Organization Objectives
• Increase Social Network Followers • Convert more deals
• More Transactions per year • Add to E-mail lists
Granny8 is now on You are entered for a Monthly bills eating you up?
Facebook, follow us NOW Chance to WIN an iPad, Get a free quote on
for even more VIP reply w/ your email for an consolidating them to one
treatment. low pmt. http://granny8.com
additional entry now.
Reply STOP 2 quit
Reply STOP 2quit

15. Promotions Match Organization Objectives
• Click through for instant quotes • Increased Transactions
Granny8, Get an instant
quote now. Granny8: reply with your
http://granny8.wap email address now to begin
or call 1800-grann8 your easy rate quote. We
Reply STOP 2 quit love you at Granny8, reply
STOP 2end

16. Promotions Match Organization Objectives
Deliver updates with a
picture message on Rates
and more to everyone that
doesn’t convert to mine for
future transactions more
effectively!

17. Other Opportunities
Granny8 rep Sally Smith: Will
you give me a ring as soon as
possible? I am still trying to get
your verification of
employment. Thank you
Processors can text individual customers right
from their desktop. Many people are not right
by their email and do not answer their phone.
However they will quickly reply to a text
speeding up the process and decreasing the
amount of time spent chasing in-process files.

18. Gary Mc Clure
Phone: 503-489-9090
Email: gary@hipchime.com
Text: GARY to 28748
Online: www.HipChime.com