The last ten years has seen tremendous changes in the retail landscape. As retailers are growing their sales and channels, they are moving towards a larger SKU assortment online to increase revenues and retain customers. As the categories and SKU’s are proliferating, retailers are facing numerous and sundry challenges to keep their product information consistent across their enterprise and their various sales and marketing channels. PIM for Retail is the name of the game: there one and only solution to collect product attribute values and their integration for increased number of attributes per SKU.

1. This presentation is brought to you by EnterWorks.com
The last ten years has seen tremendous changes in the retail landscape. As
retailers are growing their sales and channels, they are moving towards a
larger SKU assortment online to increase revenues and retain customers. As
the categories and SKU’s are proliferating, retailers are facing numerous and
sundry challenges to keep their product information consistent across their
enterprise and their various sales and marketing channels. PIM for Retail is the
name of the game: there one and only solution to collect product attribute
values and their integration for increased number of attributes per SKU.

2. Retail industry requirements are driven by the challenges in today’s global
marketplace where commoditization has become the order of the day.
Another critical dimension is the customer centric competitive environment,
where companies have to essentially maintain a consistent 360 degree view
of products or services information both internally and externally. This
brings up the need to have a Centralized system to manage all processes
pertaining to product information. Some of the key features which make
these retail industries stand on the toes for including PIM solution in their
arsenal are as follows.
This presentation is brought to you by EnterWorks.com

3. This presentation is brought to you by EnterWorks.com
Accelerating E-commerce: The online growth of retailers and accelerating e-
commerce sites creates a complex workflow environment. Customers want to interact
to brands only through online portals and undeniably, interactive technologies are only
the future of retail.
You might have understood now, how customers find, evaluate, buy and handle
products online via digital devices. Therefore, this increasing penchant of e-commerce
has pushed companies to create a single source of trusted product data between
supplier systems and retailers’ product information management (PIM) databases.
Current Product Content Challenges: When the processes are handled manually by
the retailers, in order to create a single source of product attribute content in their e-
commerce systems, they undertake solutions like content aggregation, content
curation, and verification and SKU approval.
Miscellaneous: They need capabilities to create multiple variation of an item quickly,
they also need mass update capabilities for items, Item attributes and suppliers
assignments etc and for meeting the easy packaging and packaging hierarchy
management.
Understanding the Key Areas and Need of PIM for
Retail in the Retail Marketplaces:

4. This presentation is brought to you by EnterWorks.com
A PIM is software product category for collecting, authoring, rationalizing, and
publishing or syndicating product information across multiple internal systems and
exposing product information externally. It provides a rich and accurate product
attribute content that helps in increasing e-commerce sales effectiveness. They help
the retail companies in following ways.
•They build a strong foundation for additional strategic initiatives with your suppliers.
•They help to gain valuable insight about company’s global data synchronization
activities to drive process improvements.
•They manage the data synchronization life cycle of company’s product information.
As time goes on and software roadmaps unfold, more and more retailers begin to
converge and marshal PIM to the front lines of the emerging applistructure battle.
So, its worth and the right time for a retailer to invest in PIM solutions. EnterWorks is
a pioneering product information management provider that offers flexible and
dynamic PIM solutions for retail purposes that meets every enterprise’s product
description needs, click here for more info!
Explore How PIM Solutions Can Help To Increase E-
commerce Sales Effectiveness:

5. Deliver differentiated experiences across your content value chain with
EnterWorks, your Product Information Management provider.
www.enterworks.com
Contact Us
info@EnterWorks.com
888.242.8356
This presentation is brought to you by EnterWorks.com