This was a presenation to PRSA Georgia's Indpendent Counselors special interest group held on March 15, 2012. We explored the evolving social media landscape and provided greater insight into the changes Facebook will be making to Pages at the end of March along with detailed information about the new players Google+ and Pinterest among others. Highlights included recent innovations/additions to each platform, potential (rumored) integrations, privacy/publicity strategies, case studies of businesses/organizations who are active/effective in the space, and the advantages/disadvantages for consumers and businesses. We discussed how consumer behavior on these emerging networks can shape future campaigns, regardless of clients' social media use.

1. Why Your Clients Should Be Riding
the Newest Wave of Social Media
PRSA Georgia
Independent Counselors Special Interest Group
March 15, 2012
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2. Introduction
@garrettkuk
@speakeasy_media
http://speakeasymedia.net
@prsageorgia
#prsaga
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3. Google Plus: Quick History
• Launched June 28, 2011
• “+1” sharing feature for articles, blog posts, and
websites heavily integrated
• Mobile platform launched (optimized for Android)
• Brand Pages launched November 2011
#PRSAGA tweets: Time to 100 million users: Facebook 5yrs;
Twitter 4.5yrs; G+ 12mos (estimate)
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4. Google Plus: Features
• Multiple Administrators
• Adjustable notification levels for owners & managers
• No 3rd Party API
• Integrates web & real-time social search
• Hashtag search support
• Integrated video chat (Hangouts)
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5. Google Plus: Features
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6. Google Plus: Features
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7. Google Plus: Features
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8. Google Plus: Takeaways
• Creating regular, public, social content carries SEO weight
• Visual & video sharing
• 18-35 male, technology early-adopters
#PRSAGA tweets: Google+ blurs the line between
paid, earned, and owned media
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9. Facebook Business Pages: New Features
***This format will be
archived March 31
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10. Facebook Business Pages: New Features
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11. Facebook Business Pages: New Features
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12. Facebook Business Pages: Takeaways
• Emphasis on rectangular logo
• 180x180 pixels (sized down to 32x32)
• Add a cover photo
• 851x315 pixels
• Photo Album will display first
• Order apps/tabs wisely!
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13. Pinterest: Quick History
• Started November 2009
• Driving significant traffic – comparable to Facebook, LinkedIn,
YouTube, Google+
• Image-based visuals
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14. Pinterest: Quick History
Source: http://www.engauge.com/assets/pdf/Engauge-Pinterest.pdf SPEAKEASY MEDIA 14

15. Pinterest: Quick History
Source: http://www.engauge.com/assets/pdf/Engauge-Pinterest.pdf SPEAKEASY MEDIA 15

16. Pinterest: Features
• Encourages social sharing through visuals
• Individuals create “interest graph”
• Aspirational
• Source images can link to purchasing sites
• Pinterest was one of Facebook’s first “Open Graph” partners
#PRSAGA tweets: Among Pinterest users, Atlanta is the 7th most
active city in the U.S.
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17. Pinterest: Takeaways
• Include high-quality images with press releases, blog posts, and
other digital publications
• Content curation (Pinterest) can be as valuable as creation
• Add “Pin It!” button to blog posts or your website
• ~70% of core user base are women aged 25-40
• Watch your source images!
• Unresolved legal questions
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18. Thanks!
@garrettkuk
@speakeasy_media
http://speakeasymedia.net
contact@speakeasymedia.net
757-504-4585
@prsageorgia
#prsaga
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