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PRODUCT QUALITY 
By 
Tosha Chaniyari L-007 
Pramod Kumar L-008 
Arpan Garg L-009 
Aashee Garg L-010 
PRODUCT QUALITY 
1
INTRODUCTION 
DEFINITION: 
• “The group of features and characteristics of a saleable good which 
determine its desirability and which can be controlled by a 
manufacturer to meet certain basic requirements defines product 
quality”. 
• Product quality is the product's ability to fulfil the expectations and 
needs set by the end user 
DUPLICATE PRODUCT ORIGINAL PRODUCT 
PRODUCT QUALITY 
2
CLASSIFICATION 
PRODUCT QUALITY 
3
IMPORTANT FACTORS FOR 
PRODUCT QUALITY 
• THEY INCLUDE :- 
oThe type of raw materials used for making a product. 
oHow well are various production-technologies 
implemented? 
oSkill and experience of manpower that is involved in 
the production process. 
oAvailability of production-related overheads like power 
and water supply, transport, etc. 
PRODUCT QUALITY 
4
SPECIFICATION AND 
CHARACTERISTICS 
Specifications and product characteristics include 
• Dimensions :- length, diameter, thickness or area 
• Physical properties :- weight, volume or strength 
• Electrical properties :- resistance, voltage or current 
• Appearance :- finish, colour or texture 
• Functional qualities :- output or kilometre per litre 
• Effects on service :- taste, feel or noise level. 
PRODUCT QUALITY 
5
NEED FOR PRODUCT QUALITY 
• If a product fulfils the customer’s expectations, the customer will be 
pleased and consider that the product is of acceptable or even high 
quality. 
• Quality needs to be defined, which vary from product to product. 
• To ensure product quality, the entire process of producing the product 
must be “Established” and “Streamlined”. 
This invariably includes:- 
• Fixing product specifications. 
• Preparing product design. 
• Procuring suitable raw materials. 
• Preparation for manufacture. 
• Manufacturing and post manufacturing. 
• End/Final product in the hands of the customer. 
PRODUCT QUALITY 
6
NEED FOR PRODUCT QUALITY 
(contd).. 
• In many instances, however, the correction of quality deficiencies is 
also required at the end of the process since in spite of all the efforts 
made, the required quality will sometimes not be attained and a 
company may be faced with a pile of scrap and rework. 
• Corrective and preventative actions have to be taken to avoid 
unnecessary wastage and rework. 
PRODUCT QUALITY 
7
FOCUS ON PRODUCT QUALITY 
PRODUCT QUALITY 
8
PARAMETERS OF PRODUCT QUALITY 
Eight Parameters can be used at a strategic level to analyse 
product quality characteristics. They are as follows :- 
• Performance 
• Features 
• Reliability 
• Conformance 
• Durability 
9 
• Serviceability 
• Aesthetics 
• Perceived Quality 
PRODUCT QUALITY
PERFORMANCE 
• Performance refers to a product's primary operating 
characteristics. This dimension of quality involves measurable 
attributes; brands can usually be ranked objectively on 
individual aspects of performance. 
Bugatti Toyota Prius 
0-60 mph – 2.7sec 
Acceleration 0-60 mph – 9sec 
PRODUCT QUALITY 
10
FEATURES 
• Features are additional characteristics that enhance the 
appeal of the product or service to the user. 
• Secondary aspects of performance. 
• Ex :- Cruise control, Leather seats, Smart parking 
PRODUCT QUALITY 
11
RELIABILITY 
• Reliability is the likelihood that a product will not fail 
within a specific time period. This is a key element for 
users who need the product to work without fail. 
• The likelihood that the product will not fail within a 
specific time period. 
PRODUCT QUALITY 
• The common measure of reliability is the failure rate per 
unit time 12
CONFORMANCE 
• Conformance is the precision with which the product or 
service meets the specified standards. 
• To what extent the product design and the operating 
characteristics meet the pre-established standards. 
• Service businesses measures is of conformance normally 
PRODUCT QUALITY 
focus on accuracy and frequent mistakes. 13
DURABILITY 
• Durability measures the length of a product’s life. When 
the product can be repaired, estimating durability is more 
complicated. The item will be used until it is no longer 
economical to operate it. 
• Reliability and Durability are closely linked 
PRODUCT QUALITY 
14
SERVICE ABILITY 
• Serviceability is the speed with which the product can be 
put into service when it breaks down. 
• Means the consumer's ease of obtaining repair service 
• This includes: 
PRODUCT QUALITY 
• Responsiveness of service personnel 
• Willingness of repair personnel 
• Reliability of service 
• Speed 15
AESTHETICS 
• Aesthetics is the human perception of beauty, including 
sight, sound, smell, touch, taste, and movement. 
• Aesthetics refers to how the product looks, feels, sounds, 
tastes or smells. 
• This is a matter of personal judgment. 
PRODUCT QUALITY 
16
PERCEIVED QUALITY 
• Perceived Quality is the quality attributed to a good or 
service based on indirect measures. 
• Reputation is the primary stuff of perceived quality 
• The perceived quality may be base on images, advertising 
and brand names. 
• Perception is not always reality. 
PRODUCT QUALITY 
17
IMPORTANCE OF PRODUCT 
QUALITY 
PRODUCT QUALITY 
18
IMPORTANCE OF PRODUCT QUALITY 
Importance of product quality can be seen through two sides: 
1. For company : 
This is because, bad quality products will affect the consumer's 
confidence, image and sales of the company. It may even affect the 
survival of the company. So, it is very important for every company to 
make better quality products. 
2. For consumers : 
• They are ready to pay high prices, but in return, they expect best-quality 
products. If they are not satisfied with the quality of product 
of company, they will purchase from the competitors. 
• Nowadays, very good quality international products are available in 
the local market. So, if the domestic companies don't improve their 
product’s quality, they will struggle to survive in the market. 
PRODUCT QUALITY 
19
PRODUCT QUALITY ASPECTS 
PRODUCT QUALITY 
20
PRODUCT QUALITY TESTING 
• Testing is done as an integral part of the manufacturing 
process to ensure quality. 
• Product testing seeks to ensure that consumers can 
understand what products will do for them and which 
products are the best value. 
• PRODUCT TESTING: 
• Income testing- it prevent the entry of those goods that 
do not fulfill the quality requirements from entering the 
production process 
• In-process testing- it provides data for making 
decisions on the product as well as the process 
• Final testing- it is done only when the manufacturing 
process is complete. 
PRODUCT QUALITY 
21
PURPOSE OF PRODUCT 
TESTING 
• Determine if, or verify that, the requirements of a 
specification, regulation, or contract are met 
• Decide if a new product development program is on track: 
Demonstrate proof of concept 
• Provide standard data for other scientific, engineering, and 
quality assurance functions 
• Validate suitability for end-use 
• Provide a basis for technical communication 
• Provide a technical means of comparison of several options 
PRODUCT QUALITY 
22
• Provide evidence in legal proceedings: product liability, 
patents, product claims, etc. 
• Help solve problems with current product 
• Help identify potential cost savings in products 
PRODUCT QUALITY 
23 
PURPOSE OF PRODUCT TESTING (Contd..)
Example: 
• DAIRY PRODUCT: 
• Quality control of milk products and packing are carried out by 
equipped laboratories in the factory. 
• Procedural steps: 
• Receive Milk 
• Take a sample 
• Conduct Physical, chemical, sensory tests of raw milk 
PRODUCT QUALITY 
• Milk received in the lab is to identify whether it meets the 
necessary standards or not. 
• Example of an Ice-cream: it needs to be smooth not grainy so 
therefore testing should be done so that the quality of the 
product can be maintained. 
• Example of a table: it should be smooth not rough from the 
top so therefore testing should be done to maintain the 
quality of the product. 24
25 
PRODUCT QUALITY

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Product Quality

  • 1. PRODUCT QUALITY By Tosha Chaniyari L-007 Pramod Kumar L-008 Arpan Garg L-009 Aashee Garg L-010 PRODUCT QUALITY 1
  • 2. INTRODUCTION DEFINITION: • “The group of features and characteristics of a saleable good which determine its desirability and which can be controlled by a manufacturer to meet certain basic requirements defines product quality”. • Product quality is the product's ability to fulfil the expectations and needs set by the end user DUPLICATE PRODUCT ORIGINAL PRODUCT PRODUCT QUALITY 2
  • 4. IMPORTANT FACTORS FOR PRODUCT QUALITY • THEY INCLUDE :- oThe type of raw materials used for making a product. oHow well are various production-technologies implemented? oSkill and experience of manpower that is involved in the production process. oAvailability of production-related overheads like power and water supply, transport, etc. PRODUCT QUALITY 4
  • 5. SPECIFICATION AND CHARACTERISTICS Specifications and product characteristics include • Dimensions :- length, diameter, thickness or area • Physical properties :- weight, volume or strength • Electrical properties :- resistance, voltage or current • Appearance :- finish, colour or texture • Functional qualities :- output or kilometre per litre • Effects on service :- taste, feel or noise level. PRODUCT QUALITY 5
  • 6. NEED FOR PRODUCT QUALITY • If a product fulfils the customer’s expectations, the customer will be pleased and consider that the product is of acceptable or even high quality. • Quality needs to be defined, which vary from product to product. • To ensure product quality, the entire process of producing the product must be “Established” and “Streamlined”. This invariably includes:- • Fixing product specifications. • Preparing product design. • Procuring suitable raw materials. • Preparation for manufacture. • Manufacturing and post manufacturing. • End/Final product in the hands of the customer. PRODUCT QUALITY 6
  • 7. NEED FOR PRODUCT QUALITY (contd).. • In many instances, however, the correction of quality deficiencies is also required at the end of the process since in spite of all the efforts made, the required quality will sometimes not be attained and a company may be faced with a pile of scrap and rework. • Corrective and preventative actions have to be taken to avoid unnecessary wastage and rework. PRODUCT QUALITY 7
  • 8. FOCUS ON PRODUCT QUALITY PRODUCT QUALITY 8
  • 9. PARAMETERS OF PRODUCT QUALITY Eight Parameters can be used at a strategic level to analyse product quality characteristics. They are as follows :- • Performance • Features • Reliability • Conformance • Durability 9 • Serviceability • Aesthetics • Perceived Quality PRODUCT QUALITY
  • 10. PERFORMANCE • Performance refers to a product's primary operating characteristics. This dimension of quality involves measurable attributes; brands can usually be ranked objectively on individual aspects of performance. Bugatti Toyota Prius 0-60 mph – 2.7sec Acceleration 0-60 mph – 9sec PRODUCT QUALITY 10
  • 11. FEATURES • Features are additional characteristics that enhance the appeal of the product or service to the user. • Secondary aspects of performance. • Ex :- Cruise control, Leather seats, Smart parking PRODUCT QUALITY 11
  • 12. RELIABILITY • Reliability is the likelihood that a product will not fail within a specific time period. This is a key element for users who need the product to work without fail. • The likelihood that the product will not fail within a specific time period. PRODUCT QUALITY • The common measure of reliability is the failure rate per unit time 12
  • 13. CONFORMANCE • Conformance is the precision with which the product or service meets the specified standards. • To what extent the product design and the operating characteristics meet the pre-established standards. • Service businesses measures is of conformance normally PRODUCT QUALITY focus on accuracy and frequent mistakes. 13
  • 14. DURABILITY • Durability measures the length of a product’s life. When the product can be repaired, estimating durability is more complicated. The item will be used until it is no longer economical to operate it. • Reliability and Durability are closely linked PRODUCT QUALITY 14
  • 15. SERVICE ABILITY • Serviceability is the speed with which the product can be put into service when it breaks down. • Means the consumer's ease of obtaining repair service • This includes: PRODUCT QUALITY • Responsiveness of service personnel • Willingness of repair personnel • Reliability of service • Speed 15
  • 16. AESTHETICS • Aesthetics is the human perception of beauty, including sight, sound, smell, touch, taste, and movement. • Aesthetics refers to how the product looks, feels, sounds, tastes or smells. • This is a matter of personal judgment. PRODUCT QUALITY 16
  • 17. PERCEIVED QUALITY • Perceived Quality is the quality attributed to a good or service based on indirect measures. • Reputation is the primary stuff of perceived quality • The perceived quality may be base on images, advertising and brand names. • Perception is not always reality. PRODUCT QUALITY 17
  • 18. IMPORTANCE OF PRODUCT QUALITY PRODUCT QUALITY 18
  • 19. IMPORTANCE OF PRODUCT QUALITY Importance of product quality can be seen through two sides: 1. For company : This is because, bad quality products will affect the consumer's confidence, image and sales of the company. It may even affect the survival of the company. So, it is very important for every company to make better quality products. 2. For consumers : • They are ready to pay high prices, but in return, they expect best-quality products. If they are not satisfied with the quality of product of company, they will purchase from the competitors. • Nowadays, very good quality international products are available in the local market. So, if the domestic companies don't improve their product’s quality, they will struggle to survive in the market. PRODUCT QUALITY 19
  • 20. PRODUCT QUALITY ASPECTS PRODUCT QUALITY 20
  • 21. PRODUCT QUALITY TESTING • Testing is done as an integral part of the manufacturing process to ensure quality. • Product testing seeks to ensure that consumers can understand what products will do for them and which products are the best value. • PRODUCT TESTING: • Income testing- it prevent the entry of those goods that do not fulfill the quality requirements from entering the production process • In-process testing- it provides data for making decisions on the product as well as the process • Final testing- it is done only when the manufacturing process is complete. PRODUCT QUALITY 21
  • 22. PURPOSE OF PRODUCT TESTING • Determine if, or verify that, the requirements of a specification, regulation, or contract are met • Decide if a new product development program is on track: Demonstrate proof of concept • Provide standard data for other scientific, engineering, and quality assurance functions • Validate suitability for end-use • Provide a basis for technical communication • Provide a technical means of comparison of several options PRODUCT QUALITY 22
  • 23. • Provide evidence in legal proceedings: product liability, patents, product claims, etc. • Help solve problems with current product • Help identify potential cost savings in products PRODUCT QUALITY 23 PURPOSE OF PRODUCT TESTING (Contd..)
  • 24. Example: • DAIRY PRODUCT: • Quality control of milk products and packing are carried out by equipped laboratories in the factory. • Procedural steps: • Receive Milk • Take a sample • Conduct Physical, chemical, sensory tests of raw milk PRODUCT QUALITY • Milk received in the lab is to identify whether it meets the necessary standards or not. • Example of an Ice-cream: it needs to be smooth not grainy so therefore testing should be done so that the quality of the product can be maintained. • Example of a table: it should be smooth not rough from the top so therefore testing should be done to maintain the quality of the product. 24