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Social media vol 2

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Social media vol 2

  1. 1. Social Media & NetworkingVolume 2<br />What is foursquare and why do I care? Should I use a Facebook Group or a Fan Page?<br />These are some of the burning questions of Social Media & Networking. <br />Powerful connections are taking place online, and if you aren't involved, you are leaving money on the table. <br />
  2. 2. Welcome<br />Kelly Hornbuckle, Manager of Marketing & Communications, Georgia Restaurant Association<br />Kaitlin Follrath, Project Manager, GRA ipd<br />Carl Muth, CEO, FoodserviceResourceAssociates.com<br />
  3. 3. What is Web 2.0?<br /><ul><li>A perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.</li></li></ul><li>Web 2.0 is… <br />
  4. 4. Web 2.0 is… Greater Than the Sum of its Parts<br />
  5. 5. Web 2.0 is… More than just a catch phrase-<br />It’s a State of Mind!<br />
  6. 6. Why should I join?<br /><ul><li>According to the Pew Internet & American Life Project, 74% of U.S. adults are online; 35% use social networking sites (which has more than quadrupled in the past four years).
  7. 7. Propelled by the growth of Facebook Inc. and LinkedIn Corp., social networks are now more popular than e-mailing on the Internet, according to a Nielsen study.
  8. 8. If you want to get to the 18-40 year old demographic, It’s important to go where they hang out. </li></li></ul><li>Web 2.0 is…the New World Order<br /><ul><li>94% of 18 year olds actively use the internet
  9. 9. June 2008: average number of text messages per user = 188
  10. 10. 93% of Americans believe an organization should have a presence on social media sites
  11. 11. 85% believe organizations should use these services to interact</li></li></ul><li>Why is Web 2.0 so powerful?<br /><ul><li>Harnesses “Word of Mouth”
  12. 12. Is Participation Driven
  13. 13. Instantly Updatable in Real Time
  14. 14. “Broadcasts” seeds of info across multiple platforms
  15. 15. Maximizes “Opt-In” Communication
  16. 16. Quick & Easy Info Sharing -> </li></li></ul><li>Old School = NetworkingNew School = Social Networking <br />Visualize social networking as real networking: <br /><ul><li>Find a good place to network
  17. 17. Scope out your surroundings
  18. 18. Say your hellos
  19. 19. Listen to the tone of the conversation
  20. 20. Add to the conversation
  21. 21. Monitor the reactions
  22. 22. Don’t want to be too overdressed for the party!</li></li></ul><li>In Other Words<br />Market – Your Message<br />Manage – Your Brand<br />Measure – Your Efforts<br />… repeat!<br />Always Use the 3 M’s of Web 2.0<br />
  23. 23. Best Practices<br />Be Candid, Open, Accessible, Relatable <br />Provide a Human Face and Voice for Your Organization<br />Web 2.0 is a Conversation<br />Lives “Forever” on the Internet ~ So Be Nice<br />
  24. 24. Where do I start?<br />Facebook - www.facebook.comOver 175 Million Users – 35-50 year-old increased 256% <br />Twitter – www.twitter.com3rd Most Used Social Media Outlet<br />LinkedIn – www.linkedin.comOver 35 Million Professionals <br />Yelp – www.yelp.com 34% of reviews are restaurants. 26 million unique visitors in December 2009, up 60% from 16 million unique visitors in December 2008 - more than 8 million reviews posted worldwide<br />Google Account for alerts and analytics<br />
  25. 25. Social Network Audiences<br />Facebook is your Home<br />LinkedIn is your Office<br />FourSquare is your Bar<br />Twitter is your Coffee Shop<br />
  26. 26. Facebook - www.facebook.com<br />What is Facebook?<br />Is a free-access social networking website any one can Join.<br />Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.<br />The biggest growth spurt for Facebook has been in the category of users from 35 to 49 years of age. (256% Increase)<br />The study found that of Internet users throughout the world, two-thirds visited a social networking site last year. Of those Palo Alto, Calif.-based Facebook is the leader, with visits every month by 3 of every 10 Internet users, the Nielsen study reports.<br />
  27. 27. Basics<br />Step 1) Set up an account.<br />Step 2) Create a profile<br />Step 3) Upload Photos<br />Step 4) Find Friends<br />Step 5) Navigate Facebook<br />
  28. 28. Create a Personal Page<br />
  29. 29. Advanced<br />1) Set up a Business account<br />2) Events<br />3) Email & Website Incorporation<br />4) Marketing<br />5) Fans<br />
  30. 30. Practical Application<br /><ul><li>SIP the Experience</li></ul> Lindberg Station<br />
  31. 31. Practical Application<br />
  32. 32. Twitter<br />Like broadcasting your text messages<br />Can be done from mobile phone<br />140 characters or less = microblogging<br />Real time updates<br />Media darling<br />Powerful way to give & get information<br />Opt-In: Followers instead of Friends<br />www.twitter.com<br />
  33. 33. Key Twitter Terms<br />Tweet: 140 character message which shows up on your twitter page and in the twitter feed of your followers<br />Re-Tweet: when you copy something someone else says and give them credit – ex: RT @cmuth “social networking is awesome”<br />Hashtag: a way to mark key phrases for easy search – ex. #sxsw<br />@ reply: a way to reply to a fellow twitterer publicly<br />Direct Message: private 140 character communication<br />Twitter List: be seen as an expert/information source<br />
  34. 34. Selecting Your Twitter Name<br /><ul><li>Secure your real name and organization name
  35. 35. Keep it short
  36. 36. Case doesn’t matter
  37. 37. Avoid underscores
  38. 38. You can easily change Full Name, Username is more difficult
  39. 39. Ex: GArestaurants / Kelly Hornbuckle</li></li></ul><li>FourSquare<br />
  40. 40. Using FourSquare for Business<br />Give the Mayor his/her Due: Imagine the local pizza palace declaring that on any given day…if you are the Mayor of their palace, you and your party dine for free.  (Who wouldn’t love to announce that to your friends or the kid’s baseball team?)<br />Buddy Up: Imagine four or five businesses working together to create a fun scavenger hunt of sorts that requires you check into each locale…and then you enjoy some huge discount or prize package that features all of their offerings.<br />Newbies Welcome Wagon: When you check into the dry cleaners for the first time, those laundered shirts are just a penny each.<br />Share the Love: Check in at the local marketing agency and bring a canned good for the food bank.  For your trouble, you get a little temporary body art and a chance at winning a big prize.<br />Online and Off: The local radio station is doing a remote.  During the remote, if you check in and show your phone’s screen – you go into a drawing to win front row tickets to the hot concert in town.<br />Come on Back, Ya’ Hear: Check in at the local coffee house at least 4 times in the course of a month and you get free coffee for the next month.<br />Check in Specials: Using the Tips area…the local watering hole could offer happy hour specials, buy a beer, get one free specials etc.<br />
  41. 41. FohBoh.com<br />
  42. 42. www.linkedin.com<br />
  43. 43. Set up a LinkedIn profile<br />
  44. 44. Yelp.com<br />
  45. 45. Set Up Google Alerts<br />
  46. 46. Blogs: <br />
  47. 47. Podcasts:<br />Audio and/or video files which are available over the web through syndication (RSS Feed)<br />RSS = Really Simple Syndication<br />Another tool for getting your message out<br />Be sure to have a plan, but don’t overthink<br />
  48. 48. Online Maps:<br />
  49. 49. Photo Sharing:<br />Picasa, Flickr, Facebook<br />Share Picture without Emailing Huge Files<br />
  50. 50. Social Media in the News<br />Foursquare fans will have new Zagat game<br />Foursquare, a mobile app that has been rapidly gaining in popularity among hip bar hoppers, has inked a deal with Zagat that could move it into the mainstream. Under the new partnership, restaurant-goers will be able to win badges for checking in at Zagat-rated restaurants in major cities around the country. The New York Times/Bits blog(2/9) <br />Restaurants turn to Twitter in D.C. snowstorm - Washington Business Journal  - Blogger Russell Warnick also did his part to communicate restaurants' status via Twitter. The Endless Simmer writer produced a Google Map showing the restaurants in the 14th Street corridor that were open and closed throughout the weekend, and he released updated versions of the document through Twitter. By Sunday, more than 40 restaurants were reported to be open, according to his map. <br />
  51. 51. Free Resources and Tutorials<br /><ul><li>Facebook for grownups
  52. 52. Find friends on Facebook
  53. 53. Create your Facebook profile
  54. 54. Facebook applications and news feeds
  55. 55. Setting privacy on your Facebook account
  56. 56. Facebook groups and events
  57. 57. How to upload video to Facebook
  58. 58. Setting up Facebook photo albums
  59. 59. Cleaning up your Facebook profile
  60. 60. Facebook overview and navigation
  61. 61. Blogger Tutorial
  62. 62. Starting a blog
  63. 63. Customize your blog
  64. 64. Customizing your blog
  65. 65. Blog Privacy 101
  66. 66. Publish your first blog entry
  67. 67. Editing or changing your blog posts
  68. 68. Creating a blogging profile
  69. 69. Finding blogs to follow
  70. 70. Making money with your blog
  71. 71. Change the theme of your blog</li></li></ul><li>Free Resources and Tutorials - Continued<br /><ul><li>Get Twittering - Twitter for Beginners
  72. 72. Sign up for Twitter help
  73. 73. Helping you find friends on Twitter
  74. 74. Getting Twitter setup on your mobile phone
  75. 75. Your personal settings and notifications
  76. 76. Customize Twitter profile
  77. 77. Communicate in Twitter by posting tweets
  78. 78. Help with Twitter's homepage layout
  79. 79. How to find Twitter applications
  80. 80. How to search Twitter
  81. 81. Twitter language and other power-user tips
  82. 82. Getting connected with LinkedIn
  83. 83. Link up with LinkedIn
  84. 84. Making connections with LinkedIn
  85. 85. Adding more info to your profile
  86. 86. Searching on LinkedIn
  87. 87. Creating and joining groups
  88. 88. Getting introduced: inbox and introductions
  89. 89. Adding apps to LinkedIn
  90. 90. Your LinkedIn homepage
  91. 91. Keep personal information private
  92. 92. Upgrading your LinkedIn account</li></li></ul><li>Other Resources<br />Dell Social Media for Small Business<br />http://photobucket.com/<br />http://yfrog.com/ (Twitter Photo/Video Sharing)<br />Google Alerts<br />