This document discusses social media usage in China. It notes that over 513 million people in China use the internet, accounting for 38.3% of the population. Most internet users are under 40 years old and live in cities. The most popular activities on the internet include communication, entertainment, and information searching. The top six websites in China are QQ, Baidu, Sina Weibo, Taobao, Youku, and Tencent Weibo. These sites have adapted to Chinese language and culture while imitating pioneers from other countries.

1. Social Media in China
Imitating the pioneers, Adapting to the national condition
Xinfeng Gao
Lecturer ,College of Fine Arts and Communication
Qingdao Agriculture University,China
Email/Gtalk:colorbird.net@gmail.com
Facebook: http://www.facebook.com/gaoxinfeng

2. How many people use Internet in China?
Unit:10 Thousand
The Num of Netizen Internet Penetration
China Internet Network Information Center:http://www.cnnic.cn

3. Up to 12/2012
513,000,000
38.3%

4. Who use the Internet in China?
China Internet Network Information Center:http://www.cnnic.cn

5. Who use the Internet in China?
China Internet Network Information Center:http://www.cnnic.cn

6. Most of them are under
40 years old!

7. Who use the Internet in China?

8. Most of them are students
>30%

9. Who use the Internet in China?
China Internet Network Information Center:http://www.cnnic.cn

10. Most of them are live in city
>70%

11. What do they do on the Internet?
China Internet Network Information Center:http://www.cnnic.cn

15. Numerous factors help drive Chinese to engage in social media
Language and Culture
Government –controlled media policy
Rural-to-urban migration that has separated families
The loneliness of the one-child generation
A distrust of information from government-controlled media.
“Social Media in China: The Same, but Different”
by Thomas Crampton

16. +6

18. The Top 6 website in China
QQ.COM,the Public Enemies

19. 1996
1999

20. The Top 6 website in China
UP TO 09/30/2011
ACTIVE USERS : 711,700,000
USERS ON LINE AT THE SAME TIME:
145,400,000

21. The Top 6 website in China
E-commerce IM
Portal
Game Client Application
Search
Video/Audio

22. The Top 6 website in China
BAIDU.COM

23. 1998
2000

24. The Top 6 website in China

25. The Top 6 website in China

26. 1995
2003

27. The Top 6 website in China
24Hours
3,360,000,000RMB
21 Minute
200,000,000RMB
8 Minute 100,000,000RMB
Turnover in 2011-11-11,The Singles’ Day

28. The Top 6 website in China
FOUNDER:Zhidong Wang CURRENT CEO:Guowei Cao
NEWS BLOG MICRO-BLOG

29. 2006
2009

30. Sina Weibo allows users to post videos and photos,
comment on other people’s updates,
and easily add comments when re-posting a friend’s message.
And 140 Chinese characters can hold much more information than 140 letters.
“Social Media in China: The Same, but Different”
by Thomas Crampton

31. The Top 6 website in China

32. The Top 6 website in China

33. 2005
2006

34. Longer form content,
up to 70% of which Short videos of cute animals
is professionally produced or silly domestic mishaps
that may be popular among the watchers
And Youku often buy the copyright
Of the TV shows or movies.
Less than 15 minutes per day
Chinese spend hours a day on it. spent by Americans on YouTube
More like online TV stations
or digital video recorders
“Social Media in China: The Same, but Different”
by Thomas Crampton

35. The Top 6 website in China

36. The Top 6 website in China
Founder &CEO: Yizhou Chen

37. 2005
2004

38. Social Media in China
Imitating the pioneers, Adapting to the national condition

39. Xinfeng Gao
Lecturer ,College of Fine Arts and Communication
Qingdao Agriculture University,China
Email/Gtalk:colorbird.net@gmail.com
Facebook: http://www.facebook.com/gaoxinfeng