Twitter and Alternative reality games

Twitter and Alternative reality
games
Jure Čuhalev

22. April ’09

Wednesday, April 22, 2009

Buzzwords

Real time web
✤

Google killer
✤

Crowdsourcing
✤


Interesting problem

What happens when your brand is not X but Y?
✤

How do you become brand X?
✤


Just a hint..

Use real-time Twitter search to engage and talk to costumers
✤

search.twitter.com
✤

Your brand here?
PANIC !!!


http://www.ﬂickr.com/photos/jamescridland/613445810/

Story time


It’s about conversations


Can we make it a game?
✤

why whould we want to do that?
✤


Alternate reality gaming

An ARG, also known as an alternate reality game (ARG), is
an interactive narrative that uses the real world as a platform,
often involving multiple media and game elements, to tell a
story that may be affected by participants' ideas or actions.

http://en.wikipedia.org/wiki/Alternate_reality_game

http://www.ﬂickr.com/photos/celesterc/1212085743/

Akoha


iPod + Nike = Nike Plus


South by South West Interactive

15k+ geeks, mostly Web 2.0 scene
✤

Austin, Texas every March
✤

Very high-tech
✤


http://www.flickr.com/photos/peterprice/3360699450/ http://www.flickr.com/photos/peterprice/3359885181/

http://www.flickr.com/photos/austinist/3355176197/ http://www.flickr.com/photos/narisa/3358390457/


Wednesday, April 22, blog.stewtopia.com
(CC) Randy Stewart, 2009

Assassin

http://www.ﬂickr.com/photos/kurioso/3351346295/

Foursquare


jurecuhalev.com

@gandalfar


Twitter and Alternative reality games

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