The size of the audience reach through social gaming and the proven ability to achieve higher levels of engagement, change behaviors and drive innovation, make gamification a must to consider for today's savvy marketer. With more than 750 million users on Facebook alone, and a demographic that is split almost 50/50 between male and female, the audience reach for gamification rivals any other channel. And if that is not enough, those who engage and are motivated by game mechanics span all age groups. According to Forrester Research, the gamification of marketing strategies will boost consumer engagement and provide long-term value for the participant. Will you be applying gamification to your business or marketing efforts? To help you decide, check out this presentation to learn: * What gamification is * Why it works * How brands are applying it today * If it is for you * How to get started

1. Amy J. Lipton Presentation available for download at SlideShare www.slideshare.net/gamyfy 5 SECRETS OF MARKETING GAMIFICATION Enhancing the Customer Experience December 8, 2011

8. Free Lunch Dynamic

9. Epic Meaning and Communal Discovery Ford used a giant Words With Friends game to reveal a new car

10. Achievement, Pride, Ownership

11. Progression and Ownership

12. Loyalty and Rewards

15. THANK YOU !! Amy J. Lipton www.gamyfy.com