Deck that accompanied my talk at the 2104 WACVB (Western Association of Convention & Visitors Bureaus) Tech Summit in Portland, Oregon on March 13, 2014.

1. The
Age
of
Mobility
(has
barely
started)
Tim
Hayden
@TheTimHayden
March
12,
2014
#WACVBTechSummit

2. What
Just
Happened?
TTH-STRATEGY

9. EVERY
MOMENT
IS
AN
EXPERIENCE

10. Generate
AND
Curate

11. WHAT
IS
MOBILITY?

12. …and,
we’ve
been
siWng
on
our
tails,
typing,
for
just
about
200
years.
We’ve
been
upright
and
walking
[mobile]
for
more
than
4
million
years…

14. NOW!
TTH-STRATEGY

15. >80%
smartphone
at
arm’s
length,
24
hours/day
SOURCE:
Edison
Research

16. Tablets
=
“Lean
Back”
• Primary:
Apps
• News/Media
• Long
Form
Content
• Shopping:
M-­‐Commerce
• Games
• Uhlity:
Home
&
Business

17. Smartphones
=
EVERYWHERE
• Primary:
Texhng
• Social
• Search/Inquiry
• Shopping:
Deals/Payments
• Games
• Uhlity:
Life
&
Play

18. Mobile
is
BUSY
the
Desktop
Hour
email
web
social
other
the
Mobile
Hour
email
web
social
text
app
call

22. Travel-­‐Purchase
Journey
Consideration
Shop/
Compare
Book/Plan
ArriveStay/Explore
Depart
Post-Stay
Adver=sing,
search,
social…
Search,
reviews…
Direct,
site,
OTA…
Apps!
Social!
Apps,
search,
social…
Apps!
Social!
Email

23. The
Mobile
Moment
Content
Data
Social
Search
Web
Email
Offline
Broadcast
The
“Click”
-­‐
Originahon
AGribtu=on
Measurement/Analysis
CRM
POS
Search
Mgmt
Social
Content
Analyhcs
Media
Networks
Reports/
Views/Dashboard
Content
Command
Center
Responsive/Reachve
Content
DATA

24. Your
Website
Mobile
Adaphve
• You
have
a
“desktop”
and
a
“mobile”
website.
Mobile
Responsive
• A
website
that
conforms
to
the
device
on
which
it
is
viewed.
Mobile
Reachve
• Responsive,
with
content
that
is
personalized
and
relevant
based
on
loca=on,
=me,
day
and
user
details.

25. Remember…

26. Offline
is
the
New
Online
Consider
indoor
and
outdoor
adver=sing
with
mobile
calls-­‐to-­‐ac=on.
Think
“Line
of
Sight”

27. 22
million
digital
signs
by
2015

29. Social
is
Mobile
SOURCES:
ere.net,
Mashable,
TechCrunch,
comScore,
Pew,
others.
80%
80%
55%
45%
40%
50%
60%
100%
100%

30. The
Next
18
months…
TTH-STRATEGY

31. Where
Tomorrow’s
Consumers
Creators
are
Today

32. Complimentary
“Second-­‐screen”
“Time-­‐shining”

36. NOT
THIS

37. THIS

39. COMMERCE!
TTH-STRATEGY

40. !

43. COMMERCE
EVERYWHERE

44. But,
for
real…
TTH-STRATEGY

45. Generate
AND
Curate

47. TYPICAL
ENGAGEMENT
PATH
Trigger Generate
Rich Media
Generate
Opt-In &
CRM Data
Amplify
Display

48. ENGAGEMENT
TRIGGERS
Behavioral
Technological

49. The
Mobile
Moment
Content
Data
Social
Search
Web
Email
Offline
Broadcast
The
“Click”
-­‐
Originahon
AGribtu=on
Measurement/Analysis
CRM
POS
Search
Mgmt
Social
Content
Analyhcs
Media
Networks
Reports/
Views/Dashboard
Content
Command
Center
Responsive/Reachve
Content
DATA

50. Everyone
Is
a
NORM,
and
a
CLIFF.

51. Thank
you,
#WACVB!
TTHstrategy.com
=mhayden.com
@TheTimHayden