Sports PR Lecture, 9-20

1. Sports PR
Lecture: 9.20.16
University of Cincinnati
By Jackie Reau

2. Throwback Tuesday?
TCU Annual Tuition ($39,398) vs.
Case of Keystone Light ($15.99)

3. Write a statement from TCU AD on
how the football program will
address violence and conduct

4. Elements of a Press Release
Contact Information
Headline
City of Origin/Date
Lead (who, what, why, when,
where)
Secondary information
Quote from newsmaker

5. FC Cincinnati leads the Chicken
Dance at Oktoberfest
Who:
What:
Where:
When:
Why:

6. Oktoberfest Zinzinnati Celebrates 40th
Anniversary, September 16-18
Grand Marshals are FC Cincinnati
CINCINNATI (September 8, 2016) – Oktoberfest Zinzinnati, produced by the
Cincinnati USA Regional Chamber and presented by Sam Adams, will celebrate its
40th
anniversary, September 16-18 at a bigger, better site on Second and Third
Streets, between Elm and Walnut Streets, downtown. The new site will be more
spacious and will feature 50% more seating.
2016 Oktoberfest Zinzinnati Grand Marshals
This year’s Grand Marshals are FC Cincinnati president and general manager Jeff
Berding, head coach John Harkes and members of the 2016 FC Cincinnati roster.
FC Cincinnati is a United Soccer League club that began play earlier this year. They
will lead the World’s Largest Chicken Dance, Sunday, 4:30 p.m. at the Sam Adams
Main Stage, Second and Elm Streets.
First held in 1976, Oktoberfest Zinzinnati has grown to be America's largest
Oktoberfest with nearly 650,000 people attending each year. The celebration
showcases the rich German heritage of Southwest Ohio, as well as tasty samples of
German-style music, food and beer.
Hours
Friday, September 16, 5 p.m. – Midnight
Saturday, September 17, 11a.m. – Midnight
Sunday, September 18, 11 a.m. – 10 p.m.

7. In-Class Press Release Assignment
*Cincinnati Bengals Head Coach Marvin
Lewis appointed to NFL Committee to
study concussions
*Considerations:
-Importance of committee and why
-Why Coach Lewis was chosen
-Potential outcomes of committee

8. Current Event Quizzes

9. Press Release Due:
September 27
*Typed and turned in during class

10. Details for the press release assignment
WHO: University of Cincinnati Coach
Mick Cronin
WHAT: NCAA to honor him with an
award for his work with Big Brothers, Big
Sisters Cincinnati
WHEN: November 10 before the UC vs.
Pittsburgh men’s basketball game
WHERE: Fifth Third Bank Arena
*Add a quote from Coach, BBBS rep or
NCAA rep

11. Other helpful hints
*Add your name, email and phone as
contact
*Use Cincinnati as your dateline
*Write a headline
*Provide a call to action (How to buy
tickets to the game)
*Proof read

12. Speed Writing Night
Six assignments in 40 minutes

13. #1 Live Tweet: two minutes
*UC beats Miami in men’s basketball
*Score: 64-50
*Cobb hits triple/double
*Nick Lachey in attendance
*Coach Cronin in attendance

14. My Tweet
@UC men’s hoops over @miamiu, 64-50, with
@nicklachey in the house to see @CoachCronin
honored by fans #gobearcats

15. #2 Crisis Statement: 9 minutes
*Your coach (Smith) has been accused of
bribing a football recruit to sign with your
school
*Decide his fate, how to respond to media
query from local newspaper
with a three-sentence statement

16. My Statement
The Athletic Department Compliance Department at
University of Wisconsin has determined through an internal
investigation that Coach Smith offered the father of a
football recruit $5,000 to sign a letter of intent. Because of
this serious violation, we have terminated his contract
immediately. Coach John Grove will take over as interim
coach effective immediately. To ensure this doesn’t happen
in the future, we are providing mandatory training on
recruitment policies for all of our coaches and have
instituted a new monitoring system for our program.
-John Carter, Athletic Director

17. #3 Customer Apology e-mail: 7 minutes
*A season ticket holder was erroneously removed
from your last home game for throwing a bottle on
the court
*He called the ticket office the next day and said it
was the guy behind him.
*In reviewing video surveillance, it was determined
that the customer was right.
*He is demanding a written apology from your AD

18. My e-mail
Dear Mr. Jones,
As we discussed on the phone today, I wanted to provide
you with my apology in writing for the incident at Fifth Third
Arena last night. Please know we value our season ticket
holders and want to make sure you feel comfortable and
safe when attending home games.
To that end, we would like to offer you a seat upgrade for
the remainder of the season in a new section behind the
home bench. Michael from our ticketing office will contact
you directly to confirm your seat change.
Please feel free to contact me if you have any questions.
AD name here + contact information

19. #4 Media Alert: 7 minutes
(WHO, WHAT, WHERE, WHEN, HOW)
Your team is hosting a Pink Ribbon game to mark
breast cancer awareness month with a women’s
soccer game. Fans will receive a free pink replica
jersey (first 500 fans) and First Lady Michelle Obama
will make an appearance to meet with fans as part of
her national “Get Moving” campaign.

20. My media alert
MEDIA ALERT: OCTOBER 10, 2016, 7 P.M.
University of Cincinnati women’s soccer team hosts First Lady Michelle
Obama for Pink Ribbon Game
WHO: University of Cincinnati Women’s Soccer team will host the
University of Notre Dame in their annual Pink Ribbon game. First Lady
Michelle Obama will make an appearance at the game to meet with fans
to promote her national “Get Moving” campaign.
WHAT: The annual Pink Ribbon game serves to raise awareness of breast
cancer screenings for men and women. The first 500 fans will receive a
free pink replica UC soccer jersey courtesy of Adidas. Fans will also have
the chance to schedule free mammograms from UC Health.
WHEN: October 10, 7 p.m.
WHERE: Gettler Stadium on the campus of University of Cincinnati
HOW: Tickets are $5 per person and are available at
www.gobearcats.com or the stadium box office.

21. #5 Game Wrap: 10 minutes
*Your team won its last home soccer game, 3-0 over
its rival
*The win makes the team eligible for its first-ever
AAC Tournament appearance
*Your top player scored all three goals while your
goalie recorded his/her first-ever shutout
*President Obama was at the game with his
daughters
*The first game of the tournament will be next
Tuesday, tickets are on sale

22. My Game Wrap
President Barack Obama saw the University of Cincinnati men’s soccer
program make history today with their victory over the University of Notre
Dame, 3-0.
UC’s win led by senior forward John Smith who netted all three goals
makes the squad eligible for its first-ever appearance in the Big East
tournament. UC goalie Jay Jones notched his first career shut-out in Big
East action.
President Obama enjoyed the match with his daughters, Sasha and Malia,
after a rally to meet with local educators. The First Family was dressed in
UC soccer gear.
The first game of the tournament will be next Tuesday and tickets
are on sale at www.gobearcats.com.

23. #6 Internship e-mail: 5 minutes
*You are writing to Zach Bonkowski, director of
promotions at the Cincinnati Reds to follow up to
your application for a promotions internship for
spring/summer 2017
*Politely ask if you were selected for an interview
while providing at least attributes in which you could
shine in the position

24. My email
Dear Mr. Bonkowski,
I wanted to follow up to my application for a promotions internship with
the Cincinnati Reds for the upcoming season. I know you are busy but I
thought I would touch base to see if you have made any decisions on the
interview process.
As I mentioned in my cover letter, I volunteered with the Reds Community
Fund last year and understand the commitment and work ethic needed to
succeed in this position.
Please let me know if you need additional information to make your
decision.
Best,
Name here
Mobile Phone #