Here is a presentation from the Flying Pig Marathon and how it will use technology to enhance its communications with participants, sponsors and the community. If you have any questions, please let us know.

1. Welcome to the Flying Pig Marathon Technology Summit

2. Flying Pig Marathon Technology Summit Welcome by Randi Rico WLWT-NBC Official TV Partner of the Flying Pig Marathon

3. Flying Pig Marathon Technology Summit Welcome by Iris Simpson-Bush Executive Director Flying Pig Marathon Facebook.com/IrisSimpsonBush Text her @ 513.519.9669

4. Flying Pig Marathon Technology Summit Welcome by Iris Simpson-Bush Executive Director Flying Pig Marathon Facebook.com/IrisSimpsonBush Text her @ 513.519.9669

12. Flying Pig Marathon Technology Summit R3 Overview by Amanda Greenwell Technical Sales Engineer CBTS [email_address]

13. Flying Pig Marathon Technology Summit Short Code- Number used to send a receive text messages Keyword- Unique word that defines messages function Auto Reply Voting and Contests Mobile Web Form API Workflow Message- Used with two-way conversational text messaging Example- Text PIG to 90808 to receive breaking FPM news! Mobile Marketing 101

14. Flying Pig Marathon Technology Summit Why Mobile Marketing High Reach- 82% own cell phone and 72% send text messages Mutual Interest- Audience is interested in your message High Response Rate- Average response rate 20% - 70% ROI- Mobile marketing offers trackable results Simplicity- Once your campaign is created, your database builds effortlessly Targeted - Relevant message to laser focused audience Immediate Reaction - 90% text messages opened within five minutes

15. Flying Pig Marathon Technology Summit 26% who text say they have opted in to receive mobile marketing 42% of 18-34 year olds with cell phones are interested in receiving text alerts from places they frequent 33% of 35-44 year olds with cell phones are interested in receiving text alerts from places they frequent 98% text messages are opened compared to a 22% open rate for email. Why Mobile Marketing

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17. Flying Pig Marathon Technology Summit Web Interface Opt-in 10-Digit Phone First Name Last Name Alert Subscriptions Breaking News (PIG) P&G Expo (PIGEXPO) Charity (PIGGIVE) Volunteering (PIGHELP) Which race will you run during the 2011 FPM? Check all the apply Full Marathon (PIGFULL) Half Marathon (PIGHALF) Relay (PIGRELAY) 10K (PIG10K) 5K (PIG5K) Kids Run (PIGKIDS)

18. Flying Pig Marathon Technology Summit Questions? Questions?

19. Flying Pig Marathon Technology Summit i-phone Application Overview by Joshua Johnson MindBox Studios [email_address]

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27. Flying Pig Marathon Technology Summit Flying Pig Marathon Social Media Network Overview by Jackie Reau www.facebook.com/jackiereau Twitter: @gamedayjreau