In today's data-driven BI landscape, Microsoft Power BI has proven to be the preffered go-to solution with it comes to create meaningful reports, to help business users find the insights they seek and make the most informed decisions. However, even if harnessing the potential of Power BI is now essential for staying ahead, all these reports are still too often failing to truly answer to retail-challenges, because they do not the "where" dimension into account. Finding the best store locations, optimizing territorial coverage for a network of stores or products, understanding how e-commerce or drive-to-store affect stores performance, analyzing key-success factors to truly understand store or product performance, ... all of these core use-cases can only be apprehend using a location-driven approach. This is why we are inviting you to join us on our exclusive webinar designed for Retail and FMCG professionals, where we delve into the world of Location Intelligence in Power BI, in order for you to get insights to supercharge your retail analytics. In this webinar, you will find new insights on how you can supercharge your Power BI reports with strong Location Intelligence capabilities, such as : - Seamlessly integrate diverse geospatial data into Power BI to uncover location-driven insights - Explore advanced geodata visualization techniques and best practices tailored to the Retail & FMCG industries, like catchment areas calculation - Step through the process of designing interactive and visually compelling location-driven performance reports within Power BI to answer to your business needs. These capabilities will be illustrated with real-world examples and case studies, showcasing how Power BI boosted with Location Intelligence can transform analytical processes for Retail and FCMG businesses. And of course as usual, you will be welcome to ask your own questions! Take care, and see you there. - Galigeo Team

1. Microsoft Power BI
Retail Analytics: Creating Location-Driven
Performance Reports in Power BI
WEBINAR

2. Webinar • Retail Analytics & Power BI
Your host for today
Vincent Dechandon
Product Marketing Manager
Galigeo

3. Webinar • Retail Analytics & Power BI
Our agenda
1. Retail Analytics: why Location
matters?
2. Creating a location-driven report
A. Concrete Examples
B. Data & Best practices
C. Parallels with other industries
3. Going further
A. How-to harness Location
Intelligence within BI processes
B. Q&A
C. Conclusion

4. Introduction
Power BI is on the rise
Microsoft Power BI is the preferred solution to
deploy and scale data-driven reports
Part of a rich ecosystem
Anyone can use it, from freelances to S&P500
companies
97%* of Fortune 500 have deployed it, and
Microsoft claims 5M of daily users
…
*source: Gartner, Analytics and Business
Intelligence Platforms Reviews and Ratings

5. Back to basics
Handling the « Where »
dimension
We do it daily in our private lives

6. Back to basics
Handling the « Where »
dimension
So why is it not the case
in our professional lives?
Where is
the « where »?
Can I get a
performance report
for my stores ?

7. Back to basics
Handling the « Where »
dimension
« You need to add the Where to your
report or you will be missing out completly
an important part of the analysis process »

8. Decision-making process
Where, a fundamental question
to ask yourself in order to meet
your business needs and make
the best decisions. Location
Intelligence
Retail FMCG Logistics
Public Sector Energy
Bank & Insurance Police …

9. Where, the missing dimension when making decisions
People think it's
for experts only
Geographical data
in silo
Lack of useful capacities
in BI softwares
Fortunately, a solution exists for Power BI.

10. Webinar • Retail Analytics & Power BI
Enriching a Power BI report
With Location Intelligence
Product Demonstration of Concrete Examples
for Retail & FMCG

11. Data & Best Practices
Business
Data
Contextual
Data
Data: the winning
combo to make
advantage of
Location Intelligence
Geodata
KPI
KPI
KPI

12. Data & Best Practices
What to look for in a Location
Intelligence solution?
Crunching of
Multiple Datasources
Time and Space
Management
Representation
& Customization
Manipulation, Selection,
Filtering & Extraction
New Geodata
Creation
Sharing, Printing
& Collaboration

13. Parallels with other industries
Location Intelligence can be leveraged
in any industry, any business, for any position
Logistics
Monitoring shipments flows and tackle
down potential delays
Public Safety
Analyze past crimes and offenses to
detect trends and better plan patrols
80%
Bank & Insurance
Detect fraud patterns by analyzing rides
and distances
Government
Create easy to comprehend geo-reports
and share them with the communities
Public Transport
Locate incidents on the network and
set predictive maintenance in place
And more!
Always keep in minde that 80% of
business data can be plotted on a map!

14. Going further
Why choose Galigeo for Power BI
Built-in catalog of indicators, data and geodata
Centralized management of all
geographic data from any source
Business-oriented features easily accessible

15. Going further
Galigeo integrates with all your softwares, BI or not
Galigeo API
<<

16. Going further
Galigeo, World Leader in Location
Intelligence
Seamlessly integrated with
Power BI Desktop and Online
All core features available
in a self-service fashion
Fast deployment and ROI

17. Galigeo for Power BI
Q&A

18. Galigeo for Power BI
Available from the Microsoft AppSource
15-day free trial
Platform API
for Cognos
for SAP BI
for Power BI
for Qlik for Webfocus

19. Galigeo for Power BI
Let’s talk about your projects
@galigeo
company/galigeo
contact@galigeo.com
www.galigeo.com/en/contact
Vincent Dechandon
Product Marketing Manager
vedchandon@galigeo.com