There are new social networks emerging every day - should you jump on every bandwagon and publish on all of them? No one has that much time or that many resources! Here's a simple way to decide which social networks are best for you and your business. And there are kittens!

1. Social Media Trends:
Should You Jump On
The Bandwagon?

2. So who’s Sherry?
And why should we listen to
her?
Doesn’t like to waste time or
money
Does like to plan
Doesn’t mind adopting new
things
Does like to think things
through before jumping

3. Today…
We’ll look at a few of the newer sites
Look at some general social media
demographic trends
Figure out a
“decision process”
Jump or not to
jump?

4. What’s
Hot?

5. Google+
13% of US adult Internet users have signed up for
Google+, with 9% planning to do so in the next year.
Over 60% of Google+ users are male, 43% are 18-
29, 59% have a college degree, and 48% are single.
There has also been some early desertion of the
platform: 31% of Google+ users reported that they
haven’t posted any content or have abandoned
their accounts altogether.
Stats from today.yougov.com

6. Google+
55% of users are from the US, followed by 18% from India
and 5% in Brazil and 5% the UK.

7. Pinterest
Who’s pinning?
“The majority of people
who use Pinterest are
interested in finding
interesting things on
the internet, and also
sharing those little
known gems with
others.” –billhartzer.com
Data from www.ignitesocialmedia.com

8. Pinterest
According to
ComScore, Pinterest has
over 4 million users and is
rapidly growing.
Data from Google Ad
Planner shows nearly 1.5
million unique users are
visiting Pinterest daily, and
spending an astounding 14+
minutes on the site.
Why? It’s fun!

9. Instagram
Photo sharing – but
better!
You can follow, find
friends, like other
photos, and all from your
iPhone or Android
Get creative and fix up
your photos any way you
like
Upload to
Facebook, Twitter, Tumbl
r, Foursquare

10. Who’s Using Instagram?
By Age By Gender
8.2 2.1 1 Under 18
23.5 18 to 25 31.8
30.7 Female
26 to 35 68.2
34.4 36 to 45 Male
46 to 55
Over 55
By Country
53.5% United States
6.9% Brazil
6.0% Thailand
4.0% United Kingdom
3.5% Australia
26.3% Other
as of May 25, 2012 from Appdata.com

11. Bebo
Very popular in UK/Ireland, and may be the
next hot network in the U.S. Like other
sites, you can personalize your profile, add
apps, set privacy settings and join groups.
Security! Automatically defaults to
private, searches are very limited, and Bebo’s
security is seriously locked down; the chance of
receiving unsolicited email from creepy people
around the world is cut to almost nothing.

13. Cinch
Record and share audio on the web!
iPhone and Android apps for your phone; you
can also call from a landline
Post on
Cinch, follow
others, create
albums to organize
your Cinches and
also share on
Facebook or
Twitter

14. Cinch
Who’s using
Cinch?
http://cinch.fm
data from www.amzini.com

15. Mirror
“Your story, as shared by those who know you best”
You create your
“frame” and others
can fill in the
stories, or “takes”
http://mirror.co

16. Youmitter
“Transmit. The Universe is listening.”
Anonymously post what you can’t say on
Facebook, affirm what others say, even get your
wishes granted.
Post is free for one
day, buy credits for it
to stay in the universe
longer!
www.youmitter.com

17. So.cl
Brand new launch from Microsoft
Sign up with Facebook or Windows Live ID
Combines social networking and search to help
people find and share interesting web pages
Has a ‘video party’ mode similar to Google+’s
hangout feature

18. Special interests!
Salamworld—social for Muslims
God’s Faithbook, HeavenUp…and many others
DeadSocial—use it to maintain your social
media after your death
Songdew—network for artists and listeners to
share and discover new music
Invite for a bite— “The safe, friendly place for
women to meet and eat. At home and away.”

19. How to Decide?
• People
P • Assess your customer’s social activities
• Objectives
O • Decide what you want to accomplish
• Strategy
S • Plan for how relationships with customers will
change
• Technology
T • Decide which social technologies to use
from Forrester Research

20. Let’s look at the P…
People!

21. Surprising demographics?

22. from stephenslighthouse.com

25. Gender breakdown

26. Annual Income

27. Ethnic Breakdown

28. Education Level

29. How much time do you have?
It’s a fact – you can’t keep up with every social
network.
Choose the winners and stick with them…

30. Pick your social
media “battles”
“The low external costs of doing
social media can lull business
owners into creating their own
solutions. However, taking into
account the time spent
debating, formulating, managin
g and executing social media
campaigns – not to mention
creating content – makes it
clear that money is at stake and
a well-thought-out plan is
necessary.”
webstrategiesinc.com

31. It starts
with the
goal

32. Then define your audience

33. And
then, choos
e your
media.

34. So let’s answer the question
“Should you jump on the bandwagon?”
And the answer is… Maybe!

35. Define your goal
Define your
audience
See if it matches up
with the bandwagon
If so, hop on!

36. Sherry Galbreath
ACME Solutions LLC
advertising | communications | marketing | events
(309) 981-0846
sherry@solutionsbyacme.com
Contact me anytime!