Our Qualitative Credentials

1. Gaither International
Qualitative Research Division
2015

2. Why choose Gaither International?
We have what it takes.
One-stop shop.
World-class field department.
Unmatched quality control department.
We take our job very seriously.

3. About Gaither Qualitative…
We have the expertise.
We have a roster of highly qualified and experienced
moderators.
Specialized logistics team.
In-house Recruitment Department.
Ability to host and manage Special Projects and Large Panels .

4.  Focus Group Facility
 Focus Group Recruiting
 Moderating
 Moderating Online and Mobile Platform
 Moderating In-Depth / One-on-One
 Moderating Ethnic Groups
 Taste Test Facility
 Test / Commercial Kitchen
 Test Bar
 Exhibits Facility
 Video & Audio Recording
 Video Conferencing
 Video Streaming
 Conference Facility
 Training Room Facility

5. • Screener is developed by
Gaither in accordance to
client specifications
PARTICIPATION CLEARING
Screener RECRUITMENT ATTENDANCE
OUR RECRUITMENT PROCESS – OVERVIEW
• Once screener is approved,
our in-house recruiters will
begin process*
• Participant Incentives
vary per project
specifications
Once potential participants
show up, they must be
taken through the screener
guideline to ensure
compliance before
participating in the sessions
OUR IN-HOUSE RECRUITMENT DEPARTMENT ENSURES ADEQUATE PARTICIPANT
PROFILES BY STRICTLY ADHERING TO A 4 – STEP PROCESS:
1 2 3
4

6. WE HAVE THE NECESSARY LOGISTICS EXPERTISE…
6
Description of Recent Engagements:
• We have conducted large qualitative studies in the following industries:
• Automotive
• Pharmaceutical
• Consumer goods
• Government
• Politics
LARGE QUALI
• We have conducted large panels in the following industries:
• Consumer Goods
• Pharmaceutical
• Banking & Finance
• Government & Politics
PANELS
• Projects such as:
• MIDA – Chamber of Food and Commerce
• Working their annual convention
• Satisfaction surveys for all conference events using the latest instant
polling technology, as well as Tablet PCs
• Ran the signature study of the convention, The Consumer Radiograph
PR
• Handled information booths, day-time & night-time activities
CONVENTIONS
EXPERIENCE
1
2
3
We complement our logistics services with the latest instant polling technology to quantify
participant insights
• Energy
• Gasoline
• Oil & Lubricants
• Insurance
• Media
• Media
• Telecommunications
14-25 Participants
26-200 Participants

7. Our Facilities
 Test Kitchen, glass all around, which
gives the ability to watch everything
 Three Simultaneous Focus Group Rooms
/ each with floor to sealing one way
mirror viewing room. Fully equipped
with audio & video recording, streaming,
and the ability to show any visual or
sound that clients need without
interfering in the group session
 Waiting area with entertainment
 Control Room
 Theater
 20 Feet Long Bar, design for taste testing

8. Waiting Room
 Seating area for participants prior
to sessions
 Flat Screen LED TV with Apple TV.
Gives you the ability to video
project your computer’s / cell
phone’s information to the TV

9. Beach Room
 Relaxing beach design to help
make participants more
confortable
 Floor to ceiling, one-way mirror
 Flat Screen LED TV to project or
show stimulus materials without
interfering with the session
 High quality microphones &
camera for the best video & audio
recording possible

10. Client Viewing Room
 Theater design
 Floor-to-ceiling, one-way
mirror
 Light dimmer
 Brand new sound system for
the best quality
 One for each sessions room

11. Bamboo Room
 Lounge setting to ease
participants
 Floor-to-ceiling, one-way
mirror
 Flat Screen LED TV.
 High quality microphones

12. Executive Room
 More formal design ideal
for professionals
 Floor-to-ceiling, one-way
mirror
 Flat Screen LED TV.
 High Quality microphones
& camera
 The Executive Room has a
private entrance for clients

13. Test Kitchen
 4 GE Industrial Ovens
 3 GE Conventional Ovens
 3 Stoves
 GE Dishwasher
 3 Sinks
 180º viewing glass
 Pop-up electrical outlets
 Monogram Freezer
 Stand Up Freezer
 Bottle & Beer Cooler

14. 14
Test Bar
 Professional bar
 Fully equipped with cooler
and fridge and bar
supplies
 Ideal for creation of drinks
and tastings
 Setting designed for on-
premise promotions
testings

15. 15
Theatre/Auditorium
 Sits 75 comfortably
 A/V equipped
 Projector and screen
 Floor plan is flexible
 Side doors may be opened for
viewing from client rooms

16.  Our goal here at Gaither is to conduct research that fits all of our customers’ needs.
 If you have any questions or comments, or if there is any other way we may be of
help, please let us know.
 Thank you for considering us and we hope to have this opportunity to be of service.
Sincerely,
The Gaither Team

17. Client Service Department
Gaither International, Inc.
(787) 728-5757
clientservice@gaitherinternational.com
www.gaitherinternational.com
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