ICICI , Marketing

1. ICICI Journey 1955 to 2004

2. Current Status of ICICI

3. Gamut of Products In ICICI Basket:

4. Some Products……

6. Segment Wise Result FY: 2008-09

10. Positioning of the Key Brands

11. Positioning Parameters

14. Boston Consultancy Group Matrix

15. Competitors and the differentiation of each Brand based on positioning:

16. ICICI Prudential – An External approach in differentiating on positioning

17. ICICI Lombard – An Internal approach in differentiating on positioning Sustain margins without losing customers ??? ICICI Lombard to automate its key spend processes in a single integrated manner Focused on complex categories of services and marketing promotion. Explosive growth of the BFSI segment Demanding Customer ? ICICI Lombard decided to adopt an e-procurement solution. ARIBA

18. A Broad approach for ICICI Home Finance

19. A Broad approach for ICICI Home Finance So many Banks all have similar offerings , whom do I go for ?????? How they want? What they want? When they want? R&D in understanding their customers, Flow of Processes ..like paper work and legal documentss  Speeeed !!!! Be QUICK GUYS Capturing the mind of the customer ..

21. Major Marketing Communications.. Result ?

22. Hum hai na..

26. Research by Innovation Forum “Banks and Future”

27. Life –Assistant-banking at showcase Scenario High tech banking Community banking at showcase Structure of the trend survey “Bank & Future”

29. RECOMMENDATIONS AND DIFFERENTIATING FROM OTHERS 1.Improving its Customer Care. 2.Introduction of Smart Cards. 3.Reduction of Penalty fees and Special service fees 4.Complete separation of other businesses like mutual funds, insurances etc. 5.Widening Loan Portfolio. 6. Reverse Mortgage. 7.Place and Time Mobility. 8.One stop shop for all financial needs. 9. Reducing Response time.