1. Twitter and your JobTwitter and your Job
SearchSearch
Philippe GadeynePhilippe Gadeyne
Social Media from strategy to implementationSocial Media from strategy to implementation™™
760-884-8081760-884-8081
pgadeyne@hotmail.compgadeyne@hotmail.com

2. Why Twitter?Why Twitter?
Recruiters use of social media platformsRecruiters use of social media platforms
LinkedIn use grew from 80 percent in
2008 to 95 percent of respondents in
2009.
Facebook use grew from 36 percent in
2008 to 59 percent in 2009.
Twitter, ranked third with 42 percent of
recruiters using the tool to source
candidates

3. Your Twitter accountYour Twitter account

4. Your Twitter profileYour Twitter profile

5. Your Twitter informationYour Twitter information

6. PersonalizePersonalize

7. Simplify Twitter, use toolsSimplify Twitter, use tools
TweetdeckTweetdeck
HootsuiteHootsuite
 Tools like Tweetdeck and Hootsuite willTools like Tweetdeck and Hootsuite will
help you centralize and organize yourhelp you centralize and organize your
information, searches and communication.information, searches and communication.
 They allow you to integrate Facebook andThey allow you to integrate Facebook and
LinkedInLinkedIn

10. Start followingStart following
 Experts in your fieldExperts in your field
 Official Twitter accounts of target companiesOfficial Twitter accounts of target companies
 Recruiters in your field or your target companiesRecruiters in your field or your target companies
 Employees in your target companiesEmployees in your target companies
 Thought leadersThought leaders
 Industry news/magazinesIndustry news/magazines
 Career coachesCareer coaches
 Alumni associationsAlumni associations

11. OrganizeOrganize
 Use listsUse lists

12. ListenListen

What happens in your industryWhat happens in your industry

What happens in your target companiesWhat happens in your target companies

What are recruiters and hiring managersWhat are recruiters and hiring managers
looking forlooking for

Look out for posts advertising new positionsLook out for posts advertising new positions

Listen for advice from career coaches Get aListen for advice from career coaches Get a
feel for the kind of information circulating infeel for the kind of information circulating in
your target market.your target market.

13. RetweetRetweet
Retweeting (or RT) shows your interest andRetweeting (or RT) shows your interest and
get you noticed by the original posterget you noticed by the original poster
Retweeting shows you care and care toRetweeting shows you care and care to
share good information with othersshare good information with others
Retweeting is contributingRetweeting is contributing

14. Post opinionsPost opinions
 Start posting (Tweeting)opinionsStart posting (Tweeting)opinions
 Start posting valuable information andStart posting valuable information and
articles about your target job and industryarticles about your target job and industry
 Start posting interesting articles that willStart posting interesting articles that will
help other job seekershelp other job seekers

15. EngageEngage
 Start responding to postersStart responding to posters

@username sends a message to the@username sends a message to the
username and is visible to anybody followingusername and is visible to anybody following
themthem

DM (or direct message) is a private way toDM (or direct message) is a private way to
contact them. They have to follow you backcontact them. They have to follow you back
firstfirst
 Create conversationsCreate conversations

16. They want to hear from youThey want to hear from you
Increasingly, recruiters and hiring managersIncreasingly, recruiters and hiring managers
are looking for technology savvyare looking for technology savvy
candidate, show you are.candidate, show you are.

17. How do I do that?How do I do that?

18. 140 characters at the time.140 characters at the time.

19. Where do I find companies andWhere do I find companies and
people to follow?people to follow?
 Tweetdeck/Hootsuite search featureTweetdeck/Hootsuite search feature
 Twellow.comTwellow.com
 Twitter “Find people” featureTwitter “Find people” feature
 WeFollow.comWeFollow.com
 Twibs.comTwibs.com
 TwitFind.comTwitFind.com
 Use # (hashtags)Use # (hashtags)

21. Looking for jobs on TwitterLooking for jobs on Twitter
 TwitterJobSearch.comTwitterJobSearch.com
 TwitterJobFinders.comTwitterJobFinders.com
 TwitterJobCast.comTwitterJobCast.com
 TweetMyJob.comTweetMyJob.com
 TwitHire.comTwitHire.com
 TwitaJobTwitaJob

23.  Create search agentsCreate search agents
 Use RSS feeds and send the results toUse RSS feeds and send the results to
your outlook or RSS readeryour outlook or RSS reader

24. Responding to a Job ad on TwitterResponding to a Job ad on Twitter

25. 140 characters at a time140 characters at a time

26. Be ConciseBe Concise
 Use url shortenersUse url shorteners

Twitter has its own nowTwitter has its own now

Tweetdeck can do it automaticallyTweetdeck can do it automatically

Use Bit.lyUse Bit.ly
 Send links to your resume onlineSend links to your resume online

LinkedInLinkedIn

Visual CVVisual CV

TwitResTwitRes

TwitSumeTwitSume