1. a BUSINESS WAR IN VS

4. He was the pharmacist and drugstore owner in New Bern, North Carolina.

5. In 1903 he launched the pepsi cola legally on the backroom of his pharmacy with official ly registered U.S patent and trademark.

7. First sales made in jacob’s pharmacy in Atlanta 1886

8. It incorporated in 1892 as coco cola company.

10. Price of Coke Coke was the company ruling tohe markets before the pepsi entered Coke has brought in a revolution especially in indian markets with the Rs 5 pricing strategies which was very famous Even today, most prices of coke are decided on the basis of competitors in the market

11. Oligopoly The word OLIGOPOLY is derived from the Greek word oligos which means few. Oligopolistic Market is defined as a market characterized by a small number of producers who often act together to control the supply of a particular good and its market price. In this market sellers are so few that an action of any one of them will materially affect price and have a measurable impact on competitors;

12. ADVERTISING STATERGY OF PEPSI: Advertising is a common means to increase their sales Hundreds of advertisements are published through out the mass media Uses big brand ambassadors like Ranbeer , deepika , shahrukh etc Targets teenager as its current tag line is “YehhaiYoungistanmerijaan”

13. Advertising strategy of coke Coca-Cola has one of the most recognized brands in the world and that recognition is due in large part to the company's careful marketing and branding efforts “Thandamatlab coca” –cola was a very successful campaign Brand ambassadors : Aamirkhan,GautamGambhir,Shahrukh khan

14. Competition Both Coke and Pepsi are focusing now on other areas to grow their businesses. Coke is targeting international growth Pepsiis growing its snack business. BothCoca-Cola and Pepsi were rivals each other trying to dominate the carbonated soft drink market. Both brands were undergoing global advertisement war through print ads and video ads

15. Top fizzing brands of the year

16. Game theory 1: It is an act of thinking of rival companies. 2: Then taking the decision accordingly 3: making a dominant strategy would be preferred

17. PRODUCTS OF PEPSI AND COKE

18. SWOT OF PEPSI

19. SWOT Analysis of Coke

20. casestudy