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Gabriel Gruber (Co-Founder & CEO)
PPW Conference
Madrid Sep-16
Properati Real Estate
Marketplace in Latam.
0) About Properati.
1) Our Performance Based
Business Model:
> Lead generation...
● Started in 2012 in Argentina.
● 4 Offices: Argentina, Brazil, Chile and México.
● 30 employees (⅓ IT, ⅓ Sales, ⅓ Mkt).
●...
Properati Timeline
Properati Timeline
Properati Web
No ads, updated stats and useful tools.
www.properati.com.ar
Properati Tools: “Preciometro”
http://blog.properati.com.ar/properati-tools/
Properati Mobile
Mobile App: Search on the go, find and valuate.
www.properati.com/apps
Properati Real Estate
Marketplace in Latam.
0) About Us.
1) Our Performance Based
Business Model:
> Lead generation
2) Rea...
Item Page Detail
Contact Form + Questions
Contact Form
Basic user data
.
Questions
To qualify the the lead
Lead Insight Example
Neighborhoods
where the user made contacts
Unique
URL
With all the lead
insights info.
Email, Cell an...
Lead Insight Example
Graphics
To better
understand the
data
When
the user made the
leads
Software
which OS the
user is usi...
Lead Insight Example
Charts
to understand
better the
search period
of the userSocial Profile
public info of the lead
Ident...
Lead Insight Example
Heat Map
of all the user searches
Hot or Cold Leads ?
Potential buyers: 8 hr Realtors: 16 hr
Properati Real Estate
Marketplace in Latam.
0) About Us.
1) Our Performance Based
Business Model:
> Lead generation
2) Rea...
Chat ?
Chat ?
Source: Facebook
Chat ?
Source: Facebook and Flurry Analytics
Chat ?
Source: Flurry Analytics and KCPB
Chat apps are opened 9 times per day
Chatbots ?
Chatbots ecosystem:
Chatbot for transportation: Uber & FB Messenger
Chatbot for Real Estate: Chaterix !
Chaterix Platform:
1) Chat Bot for your website:
> Increase up to 2x the conversion rate in
your website from visitors to ...
1)Chaterix: Chat bot to your website
1) Chaterix: The Chatbot starts the “conversation”…
Or otherwise she
recommends other
options to the user:
Mariana (bot) t...
… and then it connects the user with the sales team!
Chaterix Platform:
1) ChatBot for your website:
> Increase up to 2x the conversion rate in
your website from visitors to l...
2) Chaterix: Seller Chat App
2) Chaterix: Seller Chat for all sizes
Chaterix Video
You can test Chaterix.com starting now!
Thanks!
Gabriel Gruber
gabriel@properati.com
> RE Marketplace:
Properati.com
> Chat Platform
Chaterix.com
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Properati PPW Madrid Sep-16

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Properati Presentation at Property Portal Watch Madrid, 29th of September 2016.

Publicada em: Internet
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Properati PPW Madrid Sep-16

  1. 1. Gabriel Gruber (Co-Founder & CEO) PPW Conference Madrid Sep-16
  2. 2. Properati Real Estate Marketplace in Latam. 0) About Properati. 1) Our Performance Based Business Model: > Lead generation 2) Real Time Leads: > Chaterix
  3. 3. ● Started in 2012 in Argentina. ● 4 Offices: Argentina, Brazil, Chile and México. ● 30 employees (⅓ IT, ⅓ Sales, ⅓ Mkt). ● USD 4.2 million in funding. ● 2.6 million visitors per month. ● 1.9 million listings. ● 100 thousand leads per month. ● 8 thousand realtors & construction companies. 0) About Properati:
  4. 4. Properati Timeline
  5. 5. Properati Timeline
  6. 6. Properati Web
  7. 7. No ads, updated stats and useful tools. www.properati.com.ar
  8. 8. Properati Tools: “Preciometro” http://blog.properati.com.ar/properati-tools/
  9. 9. Properati Mobile
  10. 10. Mobile App: Search on the go, find and valuate. www.properati.com/apps
  11. 11. Properati Real Estate Marketplace in Latam. 0) About Us. 1) Our Performance Based Business Model: > Lead generation 2) Real Time Leads: > Chaterix
  12. 12. Item Page Detail
  13. 13. Contact Form + Questions Contact Form Basic user data . Questions To qualify the the lead
  14. 14. Lead Insight Example Neighborhoods where the user made contacts Unique URL With all the lead insights info. Email, Cell and Whatsapp verified Understand the lead profile How many contacts through with Properati Type of property where the user made contacts
  15. 15. Lead Insight Example Graphics To better understand the data When the user made the leads Software which OS the user is using What type of property Time
  16. 16. Lead Insight Example Charts to understand better the search period of the userSocial Profile public info of the lead Identify Profile of your lead
  17. 17. Lead Insight Example Heat Map of all the user searches
  18. 18. Hot or Cold Leads ? Potential buyers: 8 hr Realtors: 16 hr
  19. 19. Properati Real Estate Marketplace in Latam. 0) About Us. 1) Our Performance Based Business Model: > Lead generation 2) Real Time Leads: > Chaterix
  20. 20. Chat ?
  21. 21. Chat ? Source: Facebook
  22. 22. Chat ? Source: Facebook and Flurry Analytics
  23. 23. Chat ? Source: Flurry Analytics and KCPB Chat apps are opened 9 times per day
  24. 24. Chatbots ?
  25. 25. Chatbots ecosystem:
  26. 26. Chatbot for transportation: Uber & FB Messenger
  27. 27. Chatbot for Real Estate: Chaterix !
  28. 28. Chaterix Platform: 1) Chat Bot for your website: > Increase up to 2x the conversion rate in your website from visitors to leads. 2) Chat App for your sales team: > Increase up to 50% the conversion rate from leads to sales.
  29. 29. 1)Chaterix: Chat bot to your website
  30. 30. 1) Chaterix: The Chatbot starts the “conversation”… Or otherwise she recommends other options to the user: Mariana (bot) transfers the chat conversation to the sales team (sends a push notification to the Chaterix Seller App/Web)
  31. 31. … and then it connects the user with the sales team!
  32. 32. Chaterix Platform: 1) ChatBot for your website: > Increase up to 2x the conversion rate in your website from visitors to leads. 2) ChatApp for your sales team: > Increase up to 50% the conversion rate from leads to sales.
  33. 33. 2) Chaterix: Seller Chat App
  34. 34. 2) Chaterix: Seller Chat for all sizes
  35. 35. Chaterix Video
  36. 36. You can test Chaterix.com starting now!
  37. 37. Thanks! Gabriel Gruber gabriel@properati.com > RE Marketplace: Properati.com > Chat Platform Chaterix.com

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