Quotes, ideas, links, and more from Cannes 2012. ***** I am still working on the slides. I have only uploaded to ensure the presentation is working well on Slideshare. Check back in a few days for a more updated version, or check out my other presentations in the mean time.

1. Quotes, ideas, links, and more

3.  “Once an idea is expressed, it belongs to the
world. The challenge is to find an expression
that immediately resonates with the entire
world.”

4.  Adoro propaganda, mas a verdade é que ela
cria cada monstrinho egocêntrico..
 Translation: I love advertising, but the truth is
that it creates every egocentric little
monster..

5.  “Find or create the relevant truth.
Communicate it in a fresh and unseen way
and the people will care.”*
 “If the client is not scared, your idea is not
good enough”
 “The best advertising does not look like
advertising”
* Derived from the ideas of William Bernbach

6.  "We are fetishizing social. It's time to take
stock of what is going viral and why.”

7.  "You must do work that you'd be willing to
bet your career on"

8.  “Brands aren't judged by what they promise,
but by what they do”

9.  “The more you let go of your
assumptions, the more we do that, the more
you will get a phenomenal payoff”
 “Millennials don't see failure as a blemish but
the opportunity to reinvent themselves”

10.  “Everyone has a voice and everyone wants to
be heard.”
 “It's about being relatable and being honest
says - millennials can smell a fake from a mile
away”

11.  "We're moving from a world where we plan
campaigns for the future to one where we
adapt campaigns to the moment"

12.  “When you fail in life you hit rock bottom and
then you have no option but to bloody
succeed”

13.  “There is difference between a viral ad and
PR. Both have a value & are not mutually
exclusive”

14.  “Creativity is not inventing, it’s combining
two things that already exist”

15.  “Is creativity now about one big idea or many
little ones that add up?” #awscchat

16.  “ The world is too interdependent to solve
issues in isolation”
 “The world, as we know, has a lot of problem.
But we're fortunate to be alive at this time”

17.  “The 4P's of the marketing mix are now
Purpose, Presence, Proximity and
Partnerships”

18.  “Create socially relevant content - move from
ADS to ASSETS that are shareable”

19.  Key Trends on the Ground
 Creative Relevance
 Go Offline
 Back to Basics
 Mobile Makes it Easy
 Youth Crave Connections

20.  “Harness real passion”

21.  “I don’t look at impressions. I look at
engagement. That is the yardstick.”

22.  “The main shift has been to actively consider
engagement as part of the mix versus
focusing on the more traditional measures of
reach and frequency.”

23.  “Creativity has the power to transform
human behavior.”

24.  “When the world zigs, zag.”

25.  "When they look at you and say, ‘You’re
crazy,’ maybe you’ve found a good idea.”*
 “Having a great idea is not the key. The key is
fighting with passion and persistence to bring
it to life”
 “Don’t just think outside the box, create a
new box.”
* Found the quote thanks to (Caren Kelleher) -@Caren – I’m unsure if she is the one who
actually expressed the idea.

26.  “Combine relevance with emotion. And you
get the kind of ideas I like.”
 “Adapt the technique to your idea, not your
idea to tour technique”
 “Don`t be afraid of change, that is the big
message”

28.  Projecet Re:Brief *
 projectrebrief.com
 Google Analytics In Real Life - Online
Checkout
 http://www.youtube.com/watch?v=3Sk7cOqB9Dk
&feature=youtube_gdata_player
* If you are going to click on any of the links, click on this one.

29.  Highjack - Ap
 http://www.youtube.com/watch?v=yH8Br_f3p9E

30.  The book that can’t wait
 http://www.youtube.com/watch?v=gHl8IqCqza8

31.  The Most Popular Song
 Celebration of laziness becomes an anthem for
work ethic.
 http://www.adweek.com/news/advertising-
branding/jwt-takes-pr-grand-prix-song-ignited-
puerto-rico-141199

32.  The Challenge: Getting
#SmokedByAWindowsPhone
 https://www.youtube.com/watch?v=AZlnEAjDUa
4&feature=player_embedded

33.  Hotel for international trainees
 Transformed an empty building next to their
office into a hotel: the Mortierbrigade hotel for
international creative trainees.
 Trainees start at the ground floor, if they trainees
perform well, they move up to the first floor into.
If they produce excellent work, they promote to
“The Royal Suite”. (Worst case scenario: the
basement.)

34.  An app that helps friends protecting friends
from the evil ex.
 http://www.youtube.com/watch?feature=player_
embedded&v=uFbb0nUHTLw

35.  Small Business Saturday - a day devoted 2
supporting local economies
 http://www.youtube.com/watch?v=yBgl4SS1L7Q

36.  The Train Time Table
 http://www.digitalbuzzblog.com/mcdonalds-the-
train-timetable/

37.  The Invisible Car
 http://www.youtube.com/watch?v=ZIGzpi9lCck

38.  A crash course to shine
 http://www.youtube.com/watch?v=wMFqSjjnte0
&feature=youtu.be

40.  This Pinterest board of things overheard at
Cannes http://t.co/ADDRZneP

41.  100 Most Awarded Creatives
http://bit.ly/y34drU

42.  History of Cannes Lions
 http://www.adweek.com/news/advertising-
branding/history-cannes-lions-ad-films-carnival-
creativity-141183

44.  Posted the two best Slideshare presentations
about Cannes 2012. Check them out:
 100+ Bullet Points From Cannes Lions ‘12
http://slidesha.re/LywT0N
 100+ Beautiful Slides From Cannes Lions ‘12
http://slidesha.re/MoIgsm
* Special thanks to Jesse for introducing me to Slideshare, and for
sharing his knowledge and talent.