SlideShare uma empresa Scribd logo
1 de 9
Noi modalitati de a spune
povesti
De ce facem marketing:
https://www.youtube.com/watch?v
=aluYo-Fsqiw
Cum sa devii un brand respectat sau
iubit in epoca post TV: spune povesti
extraordinare pe care oamenii le pot
discuta si distribui pe online sau pe
mobil.
Online: cel mai permisiv, mai direct
si mai puternic mediu de a spune
povestea unei idei sau a brandului
tau.
Povesti de impact, content organic
1.
https://www.youtube.com/watch?v=I8rrSJhPv3E
2.
https://www.youtube.com/watch?v=CEz0ICqZ01Y
https://www.youtube.com/watch?v=ayNOMxxGDrI
https://www.youtube.com/watch?v=D13a4gg6Sq8
3.
https://www.youtube.com/watch?v=hVqhygwoLv4
Reactii imediate:
Inovatii folositoare
https://www.youtube.com/watch?v=nZ532wkhHYs
Arata ca esti prezent, foloseste-te
de context:
https://www.youtube.com/watch?v=1c9
FS5Myn4k
1.
https://www.youtube.com/watch?v=p
vcj9xptNOQ
2.
https://www.youtube.com/watch?v=v
SpGEjdIN1Y
Incearca sa fii suprinzator, empatic,
deschis si prezent. Si, in timp,
oamenii te vor cumpara nu pentru
discounturi, ci pentru ca te plac pur
si simplu.

Mais conteúdo relacionado

Mais de Gabriel Barliga

BrandRo 2017 - Mihaela Rădulescu, InnerOut
BrandRo 2017 - Mihaela Rădulescu, InnerOutBrandRo 2017 - Mihaela Rădulescu, InnerOut
BrandRo 2017 - Mihaela Rădulescu, InnerOutGabriel Barliga
 
BrandRo2017 - Irina Ionescu, Unilever
BrandRo2017 - Irina Ionescu, UnileverBrandRo2017 - Irina Ionescu, Unilever
BrandRo2017 - Irina Ionescu, UnileverGabriel Barliga
 
BrandRo 2017 - Ioana Borza, Farmec
BrandRo 2017 - Ioana Borza, FarmecBrandRo 2017 - Ioana Borza, Farmec
BrandRo 2017 - Ioana Borza, FarmecGabriel Barliga
 
BrandRo 2017 - Adina Vlad, Unlock Market Research
BrandRo 2017 - Adina Vlad, Unlock Market Research BrandRo 2017 - Adina Vlad, Unlock Market Research
BrandRo 2017 - Adina Vlad, Unlock Market Research Gabriel Barliga
 
ADN Antreprenor 2016 - Cristian Logofatu, Bittnet
ADN Antreprenor 2016 - Cristian Logofatu, BittnetADN Antreprenor 2016 - Cristian Logofatu, Bittnet
ADN Antreprenor 2016 - Cristian Logofatu, BittnetGabriel Barliga
 
ADN Antreprenor 2016 - Andrei Popea, Five's
ADN Antreprenor 2016 - Andrei Popea, Five'sADN Antreprenor 2016 - Andrei Popea, Five's
ADN Antreprenor 2016 - Andrei Popea, Five'sGabriel Barliga
 
ADN Antreprenor 2016 - Cristian Constantinescu, Noriel
ADN Antreprenor 2016 - Cristian Constantinescu, NorielADN Antreprenor 2016 - Cristian Constantinescu, Noriel
ADN Antreprenor 2016 - Cristian Constantinescu, NorielGabriel Barliga
 
ADN Antreprenor 2016 - Felix Tataru, GMP
ADN Antreprenor 2016 - Felix Tataru, GMPADN Antreprenor 2016 - Felix Tataru, GMP
ADN Antreprenor 2016 - Felix Tataru, GMPGabriel Barliga
 
ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod RicardADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod RicardGabriel Barliga
 
ADN Antreprenor 2016 - Ana Maria Diceanu, GMP PR
ADN Antreprenor 2016 - Ana Maria Diceanu, GMP PRADN Antreprenor 2016 - Ana Maria Diceanu, GMP PR
ADN Antreprenor 2016 - Ana Maria Diceanu, GMP PRGabriel Barliga
 
ADN Antreprenor 2016 - Nicoleta Chirica, Iutta
ADN Antreprenor 2016 - Nicoleta Chirica, IuttaADN Antreprenor 2016 - Nicoleta Chirica, Iutta
ADN Antreprenor 2016 - Nicoleta Chirica, IuttaGabriel Barliga
 
ADN Antreprenor 2016 - Mihai Panfil, Origo
ADN Antreprenor 2016 - Mihai Panfil, OrigoADN Antreprenor 2016 - Mihai Panfil, Origo
ADN Antreprenor 2016 - Mihai Panfil, OrigoGabriel Barliga
 
ADN Antreprenor 2016 - Tudor Galos, Microsoft
ADN Antreprenor 2016 - Tudor Galos, MicrosoftADN Antreprenor 2016 - Tudor Galos, Microsoft
ADN Antreprenor 2016 - Tudor Galos, MicrosoftGabriel Barliga
 
ADN Antreprenor 2016 - Florian Neagu, BNR
ADN Antreprenor 2016 - Florian Neagu, BNRADN Antreprenor 2016 - Florian Neagu, BNR
ADN Antreprenor 2016 - Florian Neagu, BNRGabriel Barliga
 
ADN Antreprenor 2016 - Virginia Otel, Garanti
ADN Antreprenor 2016 - Virginia Otel, GarantiADN Antreprenor 2016 - Virginia Otel, Garanti
ADN Antreprenor 2016 - Virginia Otel, GarantiGabriel Barliga
 
Social Media Summit Bucuresti 2016 - Catalin Cincu, Zelist
Social Media Summit Bucuresti 2016 - Catalin Cincu, ZelistSocial Media Summit Bucuresti 2016 - Catalin Cincu, Zelist
Social Media Summit Bucuresti 2016 - Catalin Cincu, ZelistGabriel Barliga
 
Social Media Summit Bucuresti 2016 - Marta Usurelu, Biz
Social Media Summit Bucuresti 2016 - Marta Usurelu, BizSocial Media Summit Bucuresti 2016 - Marta Usurelu, Biz
Social Media Summit Bucuresti 2016 - Marta Usurelu, BizGabriel Barliga
 
Social Media Summit Bucuresti 2016 - Radu Batranu, Flanco
Social Media Summit Bucuresti 2016 - Radu Batranu, FlancoSocial Media Summit Bucuresti 2016 - Radu Batranu, Flanco
Social Media Summit Bucuresti 2016 - Radu Batranu, FlancoGabriel Barliga
 
Social Media Summit Bucuresti 2016 - Bogdan Nitu, Webstyler
Social Media Summit Bucuresti 2016 - Bogdan Nitu, WebstylerSocial Media Summit Bucuresti 2016 - Bogdan Nitu, Webstyler
Social Media Summit Bucuresti 2016 - Bogdan Nitu, WebstylerGabriel Barliga
 
Social Media Summit Bucuresti 2016 - Nir Refuah, McCann
Social Media Summit Bucuresti 2016 - Nir Refuah, McCannSocial Media Summit Bucuresti 2016 - Nir Refuah, McCann
Social Media Summit Bucuresti 2016 - Nir Refuah, McCannGabriel Barliga
 

Mais de Gabriel Barliga (20)

BrandRo 2017 - Mihaela Rădulescu, InnerOut
BrandRo 2017 - Mihaela Rădulescu, InnerOutBrandRo 2017 - Mihaela Rădulescu, InnerOut
BrandRo 2017 - Mihaela Rădulescu, InnerOut
 
BrandRo2017 - Irina Ionescu, Unilever
BrandRo2017 - Irina Ionescu, UnileverBrandRo2017 - Irina Ionescu, Unilever
BrandRo2017 - Irina Ionescu, Unilever
 
BrandRo 2017 - Ioana Borza, Farmec
BrandRo 2017 - Ioana Borza, FarmecBrandRo 2017 - Ioana Borza, Farmec
BrandRo 2017 - Ioana Borza, Farmec
 
BrandRo 2017 - Adina Vlad, Unlock Market Research
BrandRo 2017 - Adina Vlad, Unlock Market Research BrandRo 2017 - Adina Vlad, Unlock Market Research
BrandRo 2017 - Adina Vlad, Unlock Market Research
 
ADN Antreprenor 2016 - Cristian Logofatu, Bittnet
ADN Antreprenor 2016 - Cristian Logofatu, BittnetADN Antreprenor 2016 - Cristian Logofatu, Bittnet
ADN Antreprenor 2016 - Cristian Logofatu, Bittnet
 
ADN Antreprenor 2016 - Andrei Popea, Five's
ADN Antreprenor 2016 - Andrei Popea, Five'sADN Antreprenor 2016 - Andrei Popea, Five's
ADN Antreprenor 2016 - Andrei Popea, Five's
 
ADN Antreprenor 2016 - Cristian Constantinescu, Noriel
ADN Antreprenor 2016 - Cristian Constantinescu, NorielADN Antreprenor 2016 - Cristian Constantinescu, Noriel
ADN Antreprenor 2016 - Cristian Constantinescu, Noriel
 
ADN Antreprenor 2016 - Felix Tataru, GMP
ADN Antreprenor 2016 - Felix Tataru, GMPADN Antreprenor 2016 - Felix Tataru, GMP
ADN Antreprenor 2016 - Felix Tataru, GMP
 
ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod RicardADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
ADN Antreprenor 2016 - Radu Moldovan-Petrut, Pernod Ricard
 
ADN Antreprenor 2016 - Ana Maria Diceanu, GMP PR
ADN Antreprenor 2016 - Ana Maria Diceanu, GMP PRADN Antreprenor 2016 - Ana Maria Diceanu, GMP PR
ADN Antreprenor 2016 - Ana Maria Diceanu, GMP PR
 
ADN Antreprenor 2016 - Nicoleta Chirica, Iutta
ADN Antreprenor 2016 - Nicoleta Chirica, IuttaADN Antreprenor 2016 - Nicoleta Chirica, Iutta
ADN Antreprenor 2016 - Nicoleta Chirica, Iutta
 
ADN Antreprenor 2016 - Mihai Panfil, Origo
ADN Antreprenor 2016 - Mihai Panfil, OrigoADN Antreprenor 2016 - Mihai Panfil, Origo
ADN Antreprenor 2016 - Mihai Panfil, Origo
 
ADN Antreprenor 2016 - Tudor Galos, Microsoft
ADN Antreprenor 2016 - Tudor Galos, MicrosoftADN Antreprenor 2016 - Tudor Galos, Microsoft
ADN Antreprenor 2016 - Tudor Galos, Microsoft
 
ADN Antreprenor 2016 - Florian Neagu, BNR
ADN Antreprenor 2016 - Florian Neagu, BNRADN Antreprenor 2016 - Florian Neagu, BNR
ADN Antreprenor 2016 - Florian Neagu, BNR
 
ADN Antreprenor 2016 - Virginia Otel, Garanti
ADN Antreprenor 2016 - Virginia Otel, GarantiADN Antreprenor 2016 - Virginia Otel, Garanti
ADN Antreprenor 2016 - Virginia Otel, Garanti
 
Social Media Summit Bucuresti 2016 - Catalin Cincu, Zelist
Social Media Summit Bucuresti 2016 - Catalin Cincu, ZelistSocial Media Summit Bucuresti 2016 - Catalin Cincu, Zelist
Social Media Summit Bucuresti 2016 - Catalin Cincu, Zelist
 
Social Media Summit Bucuresti 2016 - Marta Usurelu, Biz
Social Media Summit Bucuresti 2016 - Marta Usurelu, BizSocial Media Summit Bucuresti 2016 - Marta Usurelu, Biz
Social Media Summit Bucuresti 2016 - Marta Usurelu, Biz
 
Social Media Summit Bucuresti 2016 - Radu Batranu, Flanco
Social Media Summit Bucuresti 2016 - Radu Batranu, FlancoSocial Media Summit Bucuresti 2016 - Radu Batranu, Flanco
Social Media Summit Bucuresti 2016 - Radu Batranu, Flanco
 
Social Media Summit Bucuresti 2016 - Bogdan Nitu, Webstyler
Social Media Summit Bucuresti 2016 - Bogdan Nitu, WebstylerSocial Media Summit Bucuresti 2016 - Bogdan Nitu, Webstyler
Social Media Summit Bucuresti 2016 - Bogdan Nitu, Webstyler
 
Social Media Summit Bucuresti 2016 - Nir Refuah, McCann
Social Media Summit Bucuresti 2016 - Nir Refuah, McCannSocial Media Summit Bucuresti 2016 - Nir Refuah, McCann
Social Media Summit Bucuresti 2016 - Nir Refuah, McCann
 

Storytelling

  • 1. Noi modalitati de a spune povesti
  • 2. De ce facem marketing: https://www.youtube.com/watch?v =aluYo-Fsqiw
  • 3. Cum sa devii un brand respectat sau iubit in epoca post TV: spune povesti extraordinare pe care oamenii le pot discuta si distribui pe online sau pe mobil.
  • 4. Online: cel mai permisiv, mai direct si mai puternic mediu de a spune povestea unei idei sau a brandului tau.
  • 5. Povesti de impact, content organic 1. https://www.youtube.com/watch?v=I8rrSJhPv3E 2. https://www.youtube.com/watch?v=CEz0ICqZ01Y https://www.youtube.com/watch?v=ayNOMxxGDrI https://www.youtube.com/watch?v=D13a4gg6Sq8 3. https://www.youtube.com/watch?v=hVqhygwoLv4
  • 8. Arata ca esti prezent, foloseste-te de context: https://www.youtube.com/watch?v=1c9 FS5Myn4k 1. https://www.youtube.com/watch?v=p vcj9xptNOQ 2. https://www.youtube.com/watch?v=v SpGEjdIN1Y
  • 9. Incearca sa fii suprinzator, empatic, deschis si prezent. Si, in timp, oamenii te vor cumpara nu pentru discounturi, ci pentru ca te plac pur si simplu.