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Lean Product Development
Going beyond tools and processes, and taking ownership of the product!
Gabriela Vandermark, Rotti...
Going beyond tools and processes, and taking ownership of the product!
Prepared By: Gabriela Vandermark
April 9th, 2015
@g...
When developing a product, the tools and processes you choose to use
can certainly have an impact on the quality and speed...
4/10/2015
4
I discovered my love of technology at a young age in Brazil and
brought that love with me when I moved to the ...
• Overview of Lean Product Development
▫ What is Product Development?
▫ Lean Product Development in IT
▫ Lean Manufacturin...
4/10/2015
6
Product development is the process of designing, creating and marketing
new products or services to benefit cu...
4/10/2015
7
A lean approach to meet the challenges of product development particularly:
▫ Need for more innovative solutio...
4/10/2015
8
Lean Product Development / Lean Manufacturing
Source: http://en.wikipedia.org/wiki/Lean_product_development
To...
4/10/2015
9
Lean
LC1 LC2 LCX
4/10/2015
10
Lean Product
Development
Lean
Manufacturing
What is
waste in
LPD?
4/10/2015
11
 Collaboration
 Iterative Design
 Cross Functioning Teams
 Self-organized Teams
 Transparency
 Product ...
4/10/2015
12
Scrum – an iterative and incremental agile software development
methodology for managing product development....
4/10/2015
13
Lean Product Development is a transparent,
collaborative, iterative and incremental approach used
by cross-fu...
4/10/2015
14
4/10/2015
15
 Lack of Collaboration and Clear Communication
 Rigid or non-adaptive Designs
 Silos and lack of team work...
4/10/2015
16
Entrepreneurial System Designer (ESD)
Kelly Johnson, chief
engineering and head of
skunkworks at Lockheed
Hen...
4/10/2015
17
• Strategic and Tactical
Product Management
Skills
The Product Owner Role
Source: http://www.romanpichler.com...
4/10/2015
18
• Not just a Product Backlog Manager and
User Story Writer
• Should interact with the customers and the
users...
4/10/2015
19
Source: http://www.romanpichler.com/blog/the-product-owner-responsibilities/
Product Owner Responsibilities…
4/10/2015
20
Empowered to make decisions…
“Innovation is not about
saying yes to everything.
It’s about saying no to all
b...
4/10/2015
21
• The Product Vision Board to describe the vision and the product strategy for
new products.
• The GO Product...
4/10/2015
22
Great place to start…
Source: http://www.romanpichler.com/tools/vision-board/
4/10/2015
23
 Ensure you have the right person with the needed skills
 Ensure there is only one Product Owner
 Ensure t...
4/10/2015
24
How great
leaders
inspire
action
TEDTalk by Simon Sinek
Full length TEDTalk: http://www.ted.com/talks/simon_s...
4/10/2015
25
Gabi Vandermark
gvandermark@rottieconsulting.com
@gabivandermark
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Here is the presentation I gave at the OSU COE Summit on April 9th - Lean Product Development – going beyond tools and processes, and taking ownership of the product!!

When developing a product, the tools and processes you choose to use can certainly have an impact on the quality and speed to market. However the best tools and processes alone do not guarantee success. Product ownership is the key success differentiator! In this session we will examine the role and key responsibilities of a Product Owner and discuss the importance of leadership, ownership and championing that leads to product development success.

I used a lot of resources from Pichler Consulting - they have done a great job at illustrating some of the main concepts around Product Ownership and Product Owner role.

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Product development osucoe summit15_gvandermark

  1. 1. Lean Product Development Going beyond tools and processes, and taking ownership of the product! Gabriela Vandermark, Rottie Consulting COE Summit 2015
  2. 2. Going beyond tools and processes, and taking ownership of the product! Prepared By: Gabriela Vandermark April 9th, 2015 @gabivandermark Lean Product Development
  3. 3. When developing a product, the tools and processes you choose to use can certainly have an impact on the quality and speed to market. However the best tools and processes alone do not guarantee success. Product ownership is the key success differentiator! In this session we will examine the role and key responsibilities of a Product Owner and discuss the importance of leadership, ownership and championing that leads to product development success. Today’s Breakout Session 4/10/2015 3
  4. 4. 4/10/2015 4 I discovered my love of technology at a young age in Brazil and brought that love with me when I moved to the U.S. to attend college. My appreciation of operational excellence was realized at Nationwide Insurance, which is where I led my first team through an Agile transformation to restructure it into an adaptable and self-organized team of experts that valued individuals, interactions, quality results, and customer collaboration. Through this transformation I discovered a new love; helping people. My passion is rooted in understanding, coaching, and mentoring people to help them reach their full potential. By helping people reach their full potential I can assist organizations in producing exceptional results. Since leaving Nationwide Insurance I have worked as a consultant delivering simple, reusable, and cost effective solutions. I have worked with clients in the banking and manufacturing industries, and have recently completed a significant ERP rollout program in South America. I am now leading a BI initiative at a client, and working on my own Start Up, where I am developing a new product (software) to help people reach their full potential. About me… Gabi Vandermark @gabivandermark
  5. 5. • Overview of Lean Product Development ▫ What is Product Development? ▫ Lean Product Development in IT ▫ Lean Manufacturing vs. Lean Product Development • Examine the Role & Responsibilities of a Product Owner ▫ Connecting it back to Lean (The ‘ESD’) ▫ The Product Owner Role ▫ Ways in which the Product Owner drive success  Importance of Leadership, Ownership and Championing ▫ Tools for Product Owners What We’ll Cover Today 4/10/2015 5
  6. 6. 4/10/2015 6 Product development is the process of designing, creating and marketing new products or services to benefit customers. Sometimes referred to as new product development, the discipline is focused on developing systematic methods for guiding all the processes involved in getting a new product to market. What is Product Development ? Idea, Screening & Evaluation Detailed Investigation Development Testing Market Launch
  7. 7. 4/10/2015 7 A lean approach to meet the challenges of product development particularly: ▫ Need for more innovative solutions ▫ Long development cycle times ▫ Many redevelopment cycles ▫ High development costs ▫ Long production cycle times ▫ High production costs Lean Product Development
  8. 8. 4/10/2015 8 Lean Product Development / Lean Manufacturing Source: http://en.wikipedia.org/wiki/Lean_product_development Toyota started their journey with the Product Development part at Toyoda Loom Works and not with the manufacturing part that became famous through the book "The Machine that changed the world" by Daniel T. Jones, James P. Womack, and Daniel Roos.
  9. 9. 4/10/2015 9 Lean LC1 LC2 LCX
  10. 10. 4/10/2015 10 Lean Product Development Lean Manufacturing What is waste in LPD?
  11. 11. 4/10/2015 11  Collaboration  Iterative Design  Cross Functioning Teams  Self-organized Teams  Transparency  Product Owner/Ownership ▫ Creation of re-usable knowledge ▫ Set-Based Concurrent Engineering. ▫ Teams of Responsible Experts. Cadence and Pull ▫ Visual Management ▫ Entrepreneurial System Designer (ESD). Lean Product Development Concepts
  12. 12. 4/10/2015 12 Scrum – an iterative and incremental agile software development methodology for managing product development. Lean IT Product Development
  13. 13. 4/10/2015 13 Lean Product Development is a transparent, collaborative, iterative and incremental approach used by cross-functioning and self-organized teams for developing a product, that focuses on generating reusable knowledge and making obvious what adds value by reducing everything else Pretty straight forward right!?
  14. 14. 4/10/2015 14
  15. 15. 4/10/2015 15  Lack of Collaboration and Clear Communication  Rigid or non-adaptive Designs  Silos and lack of team work  Command-and-Control management and lack of focus on people  Lack of Transparency  Lack of Product Owner/Ownership Many reasons…
  16. 16. 4/10/2015 16 Entrepreneurial System Designer (ESD) Kelly Johnson, chief engineering and head of skunkworks at Lockheed Henry Ford, founder of Ford Motor Company Kiichiro Toyoda, son of Toyoda Loom Works founder Sakichi Toyoda. Steve Jobs, cofounder, chairman, and CEO of Apple Inc.
  17. 17. 4/10/2015 17 • Strategic and Tactical Product Management Skills The Product Owner Role Source: http://www.romanpichler.com/blog/one-page-product-owner/ “There can only be one!!”
  18. 18. 4/10/2015 18 • Not just a Product Backlog Manager and User Story Writer • Should interact with the customers and the users as well as the internal stakeholders. Not just a Product Backlog Manager… Source: http://www.romanpichler.com/blog/one-page-product-owner/ “Great products happen when the product owner takes her market and business knowledge and collaborates with the team members who know what technically possible.”
  19. 19. 4/10/2015 19 Source: http://www.romanpichler.com/blog/the-product-owner-responsibilities/ Product Owner Responsibilities…
  20. 20. 4/10/2015 20 Empowered to make decisions… “Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features.” - Steve Jobs Source: http://www.romanpichler.com/blog/the-product-owner-responsibilities/
  21. 21. 4/10/2015 21 • The Product Vision Board to describe the vision and the product strategy for new products. • The GO Product Roadmap to communicate how a product is likely to grow in the future. • Product Canvas to facilitate the development of a new product. • Persona Template to effectively describe target users and customers together with their needs. • User stories to describe the functionality of the product. • Constraint stories to capture non-functional requirements such as performance. • Design sketches and mock-ups to illustrate the user interface design. • Product backlog to manage the outstanding work to create a product (update). Product Owner Tools
  22. 22. 4/10/2015 22 Great place to start… Source: http://www.romanpichler.com/tools/vision-board/
  23. 23. 4/10/2015 23  Ensure you have the right person with the needed skills  Ensure there is only one Product Owner  Ensure the Product Owner is not overworked or partially available  Empower the Product Owner to make decisions  Start with the Why!! Where should you start !?!?
  24. 24. 4/10/2015 24 How great leaders inspire action TEDTalk by Simon Sinek Full length TEDTalk: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action Vision and Leadership
  25. 25. 4/10/2015 25 Gabi Vandermark gvandermark@rottieconsulting.com @gabivandermark

Here is the presentation I gave at the OSU COE Summit on April 9th - Lean Product Development – going beyond tools and processes, and taking ownership of the product!! When developing a product, the tools and processes you choose to use can certainly have an impact on the quality and speed to market. However the best tools and processes alone do not guarantee success. Product ownership is the key success differentiator! In this session we will examine the role and key responsibilities of a Product Owner and discuss the importance of leadership, ownership and championing that leads to product development success. I used a lot of resources from Pichler Consulting - they have done a great job at illustrating some of the main concepts around Product Ownership and Product Owner role.

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