1. STEPS
1
Determine which social networks to use. Figure out where the majority of your
ideal target market spends their time and focus your efforts there.
2
Make sure your social media sites are all professionally branded. Have a
graphic designer help you create a professional branded presence for your social pro-
files and pages.
3
Brainstorm topics, subjects and general content that would be of inter-
est and value to your target market. Strive to solve the problems of your ideal
customer with compelling and engaging content.
4
Create content in multiple media formats. This means you should record
videos, podcasts and write blog posts so that your target market can consume your
information whichever way they prefer.
5
Be consistent. Social media needs to be done consistently with a commitment to
quality in order to succeed.
6
Review your analytics and social data. Check your Facebook Insights and other
analytics data at least once a month to gain insight into your audience. See who is
most engaged and find out what content they are most engaged with.
7
Position yourself as the authority. People want to buy from businesses and
people that are leaders in their industry. Your blog is the greatest online tool to do this!
8
Build strategic alliances online. Leverage the power of other people’s networks
by building strategic alliances with others through social media. This could be as
simple as sharing each other’s blog posts.
9
Build an email list. Make sure you are converting your social media connections
into email list subscribers through your blog, Facebook page and anywhere else pos-
sible.
10
Give more than you receive. This might sound strange but you should help
out others online as much as possible. Doing simple things like sharing blog posts,
retweeting or commenting on someone’s blog will encourage others to do the same
for you.
10-Step
Social Marketing CheckList
www.TopDogSocialMedia.com
Tel. no.: 250-717-3353 Email:info@topdogsocialmedia.com