This document provides tips for insurance brokers to webify and market their business online. It recommends brokers build websites, optimize pages for search engines using targeted keywords, create educational content to build trust and leads, participate in social media to join online conversations, and leverage different media like video and photos to engage customers and grow their network. The focus is on helping brokers compete in today's digital economy by establishing an online presence and community.

1. webify your business

2. schwerdtfeger [ shwert – feger ] …

3. slideshare.net/g8patrick …

4. … building great websites

5. … helping insurance brokers

6. problems + PAIN = profit …

7. broker realities … … need social media , but confused by it 3 extremely competitive environment 2 very soft market conditions 1

8. their competition … …

9. build relationships by … … providing public online recognition 3 providing social media education 2 providing effective sales tools 1

10. … today’s online economy …

11. … 2006 – 2.7 Billion / month 2009 – 31 Billion / month

12. … over 500 million users 2 nd largest search engine

13. … recommendations peer reviews ads Nielsen Survey, 2009

14. conversations are markets … 28

15. … 33

16. open source platforms … … 13 (free)

17. 65,000+ downloads 21 …

18. Younger Older

19. Younger Older The internet is LESS personal. The internet is MORE personal.

20. Younger Older I need to meet someone face-to-face to really get to know them. If I only meet someone face-to-face, I don’t know anything about them yet.

21. Younger Older ONLINE transactions are not secure. OFFLINE transactions are not secure.

22. Younger Older If an online transaction goes wrong, I have absolutely no recourse. If an online transaction goes wrong, I can personally destroy their reputation. …

23. who owns your brand?

24. …

25. write 1 blog post, and … 39 … record as a podcast & discuss on video 4 blog carnivals & free e-book directories 3 publish on 000’s of article directories 2 push to Facebook , LinkedIn & Twitter 1

26. examples … Jeff Rose blog post approval: 3 days

27. examples … practical financial advice

28. examples … 1.5 million subscribers

29. website / blog basics … … build your website like a sales funnel 3 have a clear objective for website visitors 2 your website is in your sales department 1

30. sales funnel …

31. categorize content … … 38 advanced content = revenue 3 intermediate content = list 2 beginner content = trust 1

32. beginner content … … 39

33. intermediate content … email autoresponder … 40

34. report title ideas … … 5 simple steps [to achieve something] 3 5 unfair secrets [to improve results] 2 5 deadly mistakes [of a particular task] 1

35. advanced content … … 41

36. navigation bar – only 3 or 4 options unique value proposition (image or video) call-to-action (free give-away) lead capture tested wire frames … headline – what do you do?

37. 3 critical questions … … 14 what do I do? include a call-to-action 3 where do I look? a few clear choices 2 why am I here? tell them what you do 1

38. search engine ranking … … 22 lots of inbound links pointing to content 3 the content is keyword optimized 2 lots of fresh, unique & relevant content 1

39. online keyword research 11

40. enter primary keyword phrase

41. most popular keywords insurance quotes agent auto broker travel affordable …

42. precision optimized pages Rates, Quotes and Reviews for Affordable Auto Insurance Rates, Quotes and Reviews for Affordable Travel Insurance Rates, Quotes and Reviews for Affordable Property Insurance Rates, Quotes and Reviews for Affordable Life Insurance … 46

43. location-based targeting …

44. top search engine ranking

45. SEO tips & tricks … accumulate inbound links for each page 3 ensure URL includes targeted keywords 2 build one page for each keyword phrase 1

46. optimized broker pages … Jane Smith Insurance Broker Agent Quotes in Orange County Bruce Johnson Insurance Broker Agent Quotes in San Francisco Marcia Westfield Insurance Broker Agent Quotes in Indianapolis Robert Mitroff Insurance Broker Agent Quotes in Philadelphia …

47. … Gold Silver Bronze optimized webpage dedicated webpage online listing photo, bio & video photo & bio photo only link to website link to website video production online branding for brokers …

48. reward business with … … free qualified leads obtained online 4 branded video production support 3 branded and optimized webpages 2 branded educational PDF reports 1

49. Questions? …

50. … static web web 2.0 social media

51. the conversation …

52. 2009 twitter study … Pear Analytics, 2009 only 8.7% have “ pass-along value ” 4 8.5% are self-promotion and/or spam 3 38% are conversational between users 2 40% of tweets are “ pointless babble ” 1

53. …

54. … listening …

55. …

56. I need new insurance …

57. …

58. places to put them … … in response to online conversations 3 Yahoo , Google and Meetup groups 2 groups on Facebook or LinkedIn 1

59. 68% of orders 85% of new customers NakedPizza …

60. participate in the conversation … 31

61. the community …

62. facilities … … pages – businesses and public figures 3 groups – people with similar interests 2 profiles – people with friends and family 1

63. accessibility … … pages – 0 hurdles (indexed by Google) 3 groups – 1 hurdle (profile but not friends) 2 profiles – 2 hurdles (profile & friends) 1

64. Jane Smith ? keywords in page title … … Jane Smith Insurance Broker Boston MA

65. … tag people in photos …

66. Joanne Smith Karla Jones fun events … …

67. Patrick Schwerdtfeger my own example … … Patrick Schwerdtfeger

68. … Tim Ferriss

69. … Jennifer Slater

70. … Jennifer Slater Thomas Slater

71. … award trips … ABC Insurance – Broker Partners 2010 Golf Trip, Scottsdale, AZ

72. engage your community … 29

73. the contacts …

74. emails from LinkedIn join groups

75. build your network FAST …

76. Buddy Media + 300%

77. communicate with precision … 30

78. the channel …

79. $4M to $60M+ …

81. … low VIRAL high low TRUST high text audio photos video text photos audio video different types of content

82. necessary equipment

83. videos for brokers?

84. …

85. + 500%

86. leverage rich media … 54

87. what’s changing? source content 32 “ Yes we can!”

88. what is your content? 38

90. the future is already here … it just isn’t evenly distributed yet. William Gibson, November, 1999

91. Web ify Your Business Internet Marketing Secrets for the Self-Employed Author & Speaker $ 20.00