This worksheet accompanies Chapter 51 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about writing and publishing articles on online article directories as a way of marketing yourself and driving traffic to your website.

1. Publish Articles Online
© 2009, Patrick Schwerdtfeger
Article Marketing Basics
□ First, create an outline of all the topics you could cover in an article.
□ Write valuable 500+ word articles that demonstrate your expertise.
□ Include keywords in the title, the first paragraph and throughout the article.
□ Include a link and a call-to-action in your “About the Author” section.
□ Post your articles to the top article directories as well as your own site.
□ Excellent distribution platform: http://www.isnare.com
□ Most popular article directory: http://www.ezinearticles.com
Notes
Ideas for Effective Articles
□ What are the most common mistakes your customers are making?
□ What are the tips, tricks and tools that would benefit your customers?
□ What is the Cultural Revolution in your industry? What is changing?
□ EXAMPLE TITLE: “5 Deadly Mistakes of [a particular task]”
□ EXAMPLE TITLE: “5 Unfair Secrets to [improve some result]”
□ EXAMPLE TITLE: “5 Simple Steps to [achieve something]”
Notes
Leverage Anchor Text
□ Do some keyword research to identify keywords worth targeting.
□ Select the keyword phrase you would most like to be ranked high for.
□ Include that phrase in your “About the Author” section of each article.
□ Put the link (that points to your website or blog) on that keyword phrase.
□ Ensure your website or blog is well optimized for the same phrase.
Notes
www.WebifyBook.com