This worksheet accompanies Chapter 33 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about the ability to leverage RSS feeds to link together various social media platforms including Twitter, Facebook, LinkedIn, YouTube, FriendFeed and many others.

1. Social Media Integration
© 2009, Patrick Schwerdtfeger
Blogs versus Websites
□ You can SUBSCRIBE to a blog. You can’t subscribe to a website.
□ Your Facebook, LinkedIn and Twitter profiles can subscribe to your blog.
□ Your blog can automatically update all of these platforms simultaneously.
Notes
Open Various Accounts
□ Create accounts on all the major social media platforms. They’re all free.
□ Use the same head shot on all platforms, establishing a consistent brand.
□ Start with Twitter, FriendFeed, Facebook, LinkedIn and YouTube.
Notes
Populate Different Platforms
□ Everybody uses the internet differently. Bring your content to THEM.
□ Some like blogs. Some like podcasts or videos. Some like social media.
□ Strive to populate all of these different platforms with your expertise.
Notes
Integrate Everything
□ Check the settings of each platform and look for options to integrate.
□ Make your blog the centerpiece of your social media identity.
□ Refine the connections into a logical path and leverage your content across all.
Notes
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