Description This week's assignment is done as an INDIVIDUAL. Print out a copy of the OBSERVATION LAB. Another copy is on SlideShare, too. 1) Go to at least 6 different stores. They can be at the same shopping center or different locations. Spend at least 15 minutes in each store making OBSERVATIONS using the lab guide for reference. Take photos to capture your observations. 2) Create a presentation that captures your INSIGHTS and HIDDEN OPPORTUNITIES. What types of things had you missed before? What were your biggest surprises? Are there opportunities hidden in plain sight? Use your photos to highlight your insights. Your presentation can be in the form of slides or a short video. Add the link to your presentation so that everyone can see it.