Social media for B2B, examples

1. The Social Media spectrum
An idea box for B2B (and B2C)
9/12/2013

2. Forget Social,
Think Content and Connections
261 million decision makers
use social networks
Decision makers and senior decision makers
are more engaged than the average user
on social media
Conversations on social media are
the most influential channel
for (Sr.) decision makers
(Tom Smith, CEO, GlobalWebIndex)
2

3. It’s not about the box, it’s about the chocolate!
The customer expects value for attention spent. Give him valuable content.
3

4. Tell Your Story
Share your experience
Humanize your brand, go where your customers are and tell the story
through customer experiences.
4

5. 5

6. The Classics
6

7. 7
Classics evolve too. So keeping up-to-date on features is probably a good idea.

8. If you’re in the service or knowledge business,
slideshare is a powerful platform to share what you know
8

9. Video & Photo sharing
9

10. “Video is becoming a critical information
source for senior executives.
More than 80% said they are
watching more online video today than
they were a year ago.”
(and this was 2010)
(Video in the C-Suite, Forbes Insights)
10

11. 11

12. 12

13. 13

14. 14

15. Lowe has got 3.5 Million followers on Pinterest
15

16. 16

17. 17

18. 18

19. According to Dunkin Donuts,
each #DunkinReplay Vine
delivers as many impressions as a
comparable TV spot (at
significantly less cost).
19

20. Crowdsourcing
The Wisdom of Crowds
James Surowiecki
20

21. 21

22. 22

23. 23

24. 24

25. 25

26. 26

27. Quantified Self
27

28. “It’s an emotional
connection to myself,
and my achievement,
and my friends. We’ve
now created an entire
ecosystem of services
that complement the
product.”
28
(NIKE VP Digital Sport
Stefan Olander)

29. 29

30. Content Creation & Curation
30

31. Flipboard is primarily an App.
6 Billion Pages Flipped a Month.
If you’re a publisher flipboard is a must.
31

32. It’s a pitty this isn’t from Nikon itself. But they’re working on it.
32

33. 33

34. 34

35. 35

36. What’s next?
Wearables ?
LBS, NFC ?
The internet of things ?
36

37. http://www.youtube.com/watch?v=Pfgml
VxLC9w&feature=c4-overviewvl&list=PL363989F7BCF53A36
37

38. Thank You for Listening
Questions ?
38