1. EMTECH INDIA 2009
Takeaways on Bottom of the Pyramid and India
Where does
Emtech
A framework
BOP fit in
India’s Future India 2010
for BOP
India’s
how?
Future?
The big IFs
in India’s
Future

2. Where does BOP fit in India’s future?
BOP is disruptive innovation, the most exciting story for India.
Localize global business
Better, Faster -
model – Banks, Amazon
Outsourcing
DISRUPTIVE
Where does
Emtech
A framework
BOP fit in
India’s Future India 2010
for BOP
India’s
how?
Future?
India’s growth
story – infra
like airports,
highways..
The big IFs
in India’s
Future

3. India has some bright spots now, but a bright future?
BOP may be able to unlock India’s potential by providing
education, healthcare etc in a low cost sustainable manner.
Localize global business
Better, Faster -
model – Banks, Amazon
Outsourcing
India’s growth
story – infra
DISRUPTIVE
like airports,
India’s
highways..
BOP
Future
Emtech
A framework
India 2010
Big for BOP
Demographic
how?
dividend (500 mil IFs
young by 2025)
becomes
millstone
Food-Energy-
The two pincers of demographics and
Water disruption
vast education failure is shrinking
IIT dividend
India’s window. If this is solved, India
running out.
can become the world’s knowledge
Urban and Rural
Primary factory, just as China will be the world’s
disparity leading
education failure manufacturing factory, and Brazil the
to strife
world’s farm.

4. Takeaways from BOP discussions
What is the upside for BOP activities in the following areas?
Localize global business model
Better, Faster - Bottleneck of healthcare
– Banks, Amazon
Outsourcing facilities. So far only
Health medium of BOP
India’s growth DISRUPTIVE attended to.
story – infra like
India’s
airports,
BOP Microfinance mChek seems
Future
highways..
Investing to have developed e-
payment for BOP.
Big
IFs
Demographic No new ideas apart from
dividend becomes tired ‘cheap laptop’ and
Education
Cannot take
millstone
worries of language
Technology mainstream tech and
Food-Energy-Water diversity.
scale down, but
disruption
create from scratch
Urban and Rural
Fuel crisis of future
for BOP.
disparity leading to
* opens chance for India
strife
Energy
* A billion cameras to use biofuel need to lift
IIT dividend running Media enable sousveillance up BOP. But easier to
out.
from bottoms up of develop for export than
Primary education
govt abuses. Would sell within India.
failure
ICT
this lead to better
Develop spoken web to reach across
governance?
illiteracy and language diversity.
Plenty of innovation. But no platform to scale, or network Difficult to cross the chasm with no
to crowdsource best solutions. If you cannot standardize early adopters and no govt to bridge.
and sell, there is no reward for BOP innovation.

5. My Emtech India 2009 takeaway.
No new breakthroughs for BOP in India
No real government help, private sector seems stuck.
Localize global business model
Better, Faster -
– Banks, Amazon
Outsourcing
India’s growth DISRUPTIVE
story – infra like
India’s
airports,
BOP
Future
highways..
Education
* EMTECH
Energy
Big
INDIA 2010
IFs Technology
*
Demographic
Media Investing
dividend becomes
millstone
Food-Energy-Water ICT
disruption
Urban and Rural Health
disparity leading to
strife
IIT dividend running
out. India will be the most likely source of
Primary education disruptive BOP technologies and
failure
business models.
Should we attend Emtech India 2010?