Sunny with a Chance of Innovation: A How-To for Product Managers and Designers,, Audrey An & Alexa Roman

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The document discusses how product managers and designers can innovate. It suggests questioning assumptions, releasing experiments, and nurturing an experiment library. It also recommends creating bridges by proving value through small, high-impact work and being responsive to others. The goal is to introduce new methods or solutions with measurable impact, like increasing a metric by 180%, and to continually foster innovation.

Design Liderança e gerenciamento

Sunny with a Chance of Innovation
#FOWD San Francisco 2015

Audrey An Alexa Roman
@audreybeans @calexity

@audreybeans @calexity#FOWD
Why are we talking about innovation?

@audreybeans @calexity#FOWD
we think of it like weather

@audreybeans @calexity#FOWD
fight corporate antibodies!

@audreybeans @calexity#FOWD
introducing new methods or solutions into
an established space with a measurable impact.

@audreybeans @calexity#FOWD
How can product managers and
designers innovate?

@audreybeans @calexity#FOWD
goals and constraints

@audreybeans @calexity#FOWD
product managers Designers

@audreybeans @calexity#FOWD
1) Question, release, repeat
2) Nurture an experiment library
3) Create bridges and advocates

@audreybeans @calexity#FOWD
Question, release, repeat

@audreybeans @calexity#FOWD
Maintenance Story
Experiment Story
Experiment Metrics Chore
Production Enhancement

@audreybeans @calexity#FOWD
Experiment Code Analytics WinnersUsers
Production Code
Optimizely

@audreybeans @calexity#FOWD
nurture an experiment library

@audreybeans @calexity#FOWD
What we’ve learned
what we want to learn
How we’ll learn it

@audreybeans @calexity#FOWD
High Impact
High Effort
Low Impact
Low Effort

@audreybeans @calexity#FOWD
Create bridges and advocates

@audreybeans @calexity#FOWD
1) prove your weight in gold
2) micro work, macro impact
3) answer the phone

@audreybeans @calexity#FOWD
prove your weight in gold

@audreybeans @calexity#FOWD
micro work, macro impact

@audreybeans @calexity#FOWD
answer the phone

@audreybeans @calexity#FOWD
before after
5% 14%

@audreybeans @calexity#FOWD
INCREASE 180%

@audreybeans @calexity#FOWD
back to the weather

@audreybeans @calexity#FOWD
go forth and create a core team

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