RJ Owen's talk from Future Insights Live 2014 in Las Vegas: "Our users are dependent on their mobile devices and their expectations for excellent experiences are getting greater and greater. We'll take a look at the modern day customer, considerations we must remember when designing mobile experiences, and how the latest technologies can help us deliver."
Miss his talk? Join us at a future show: www.futureofmobile.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.
19. UniversalMind™
What is your strategy?
What do you offer customers?
What is your brand experience?
BRAND EXPERIENCE?
TARGET CUSTOMER?
STRATEGY?
WHAT IS YOUR…
20. UniversalMind™
“You can practice shooting eight hours a day, but if your
technique is wrong, then all you become is very good at shooting
the wrong way. Get the fundamentals down and the level of
everything you do will rise.”
Michael Jordan
24. UniversalMind™
Why do you need a mobile app?
A.) Increase revenue through in-app advertising
B.) Market through a mobile store channel
C.) Competitors are on the app store!
D.) Translate or augment your core offering
25. UniversalMind™
Why do you need a mobile app?
A.) Increase revenue through in-app advertising
B.) Market through a mobile store channel
C.) Competitors are on the app store!
D.) Translate or augment your core offeringD.) Translate or augment your core offering
26. UniversalMind™
“My advice is this: It’s ok to have your own app, but your
entire mobile marketing strategy should not stop at
building one. But if you are going to invest in your own
app, make it something that you would want to use. No
one wants to download an ad.”
Harvard Business Review
46. START WITH A
CUSTOMER
NEEDS STUDY
Understand what your
customers need out of your
brand.
Solution Need
Need
Need
Need
Solution
47. CUSTOMER NEEDS STUDIES
• Small sample sizes per customer group (if segmentation
exists) to start
• Large samples to statistically quantify findings (if possible)
• The goal: identify “unkwown observables” and establish a
depth to design from
48. UniversalMind™
Creativity is just connecting things. When you ask creative
people how they did something, they feel a little guilty
because they didn't really do it, they just saw
something. It seemed obvious to them after a while.
That's because they were able to connect experiences
they've had and synthesize new things.
Steve Jobs